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Brand Safety
Brand safety is a set of measures that aim to protect the image and reputation of brands from the negative or damaging influence of questionable or inappropriate content when advertising online. In response to ads being placed next to undesirable content, companies have cut advertising budgets, and pulled ads from online advertising and social media platforms. Types of unsafe environments The global digital advertising industry considers the "Dirty Dozen" categories to avoid: # Military conflict #Obscenity #Drugs #Tobacco # Adult #Arms #Crime #Death/injury # Online piracy #Hate speech #Terrorism #Spam/harmful sites The Interactive Advertising Bureau (IAB) added a 13th category: fake news. In addition, companies will often define specific unsafe categories based on the brand itself. Some online advertising tools allow advertisers to avoid their ads appearing alongside unwanted contexts. This feature is typically referred to as brand safety. For example, within the Google Mar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Military Conflict
War is an armed conflict between the armed forces of states, or between governmental forces and armed groups that are organized under a certain command structure and have the capacity to sustain military operations, or between such organized groups. It is generally characterized by widespread violence, destruction, and mortality, using regular or irregular military forces. ''Warfare'' refers to the common activities and characteristics of types of war, or of wars in general. Total war is warfare that is not restricted to purely legitimate military targets, and can result in massive civilian or other non-combatant suffering and casualties. Etymology The English word ''war'' derives from the 11th-century Old English words and , from Old French ( as in modern French), in turn from the Frankish , ultimately deriving from the Proto-Germanic language">Proto-Germanic . The word is related to the Old Saxon , Old High German , and the modern German , meaning . History An ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe. Structure The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. The IAB publishes Mediascope Europe annually, a media consumption study based on over 50,000 consumer interviews. The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group. The Trustworthy Accountability Group is industry-owned whereas the rest are owned by IAB. Display ads are subject to standards established by the IAB. History Founded in 1996, the I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
NewsGuard
NewsGuard is a rating system for news and information websites. It is accessible via browser extensions and mobile apps. It rates publishers based on whether they have transparent finances or publish many errors, among other criteria. NewsGuard Technologies Inc., the company behind the tool, also provides services such as misinformation tracking and brand safety for advertisers, search engines, social media platforms, cybersecurity firms, and government agencies. History NewsGuard Technologies was founded in 2018 by Steven Brill and L. Gordon Crovitz, who serve as co-CEOs. Crovitz was a former publisher of ''The Wall Street Journal''. In 2018, Joyce Purnick, former bureau chief and editor at ''The New York Times'', and Amy Westfeldt, an editor with the Associated Press for 25 years, joined Newsguard. In April 2019, the co-founders of NewsGuard announced that they had entered talks with British internet service providers to incorporate their credibility scoring system into c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Ad Fontes Media
Ad Fontes Media, Inc. is a Colorado-based, media watchdog organization, watchdog, Benefit corporation, public benefit corporation, primarily known for its Media Bias Chart, which rates media sources in terms of political bias and reliability. The organization was founded in 2018 by patent attorney Vanessa Otero with the goal of combating political polarization and media bias. Ad Fontes Media uses a panel of analysts across the political spectrum to evaluate articles for the Chart. History Ad Fontes Media has its origins in a blog called ''All Generalizations are False'' which was written by patent attorney Vanessa Otero from Denver, Colorado. Otero first published the Media Bias Chart, a graphic which helped viewers visualize media bias in the United States, on the blog. The Media Bias Chart became a viral phenomenon on the Imgur image sharing service in December 2016, and Otero founded Ad Fontes Media to serve as the publisher of the chart. One of Otero's reasons for creating ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Comscore
Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers. History Comscore was founded in July 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had was president in the mid-1990s. On March 30, 2007, Comscore made an initial public offering of shares on the Nasdaq, using the symbol "SCOR". On February 11, 2014, Comscore announced the appointment of Serge Matta as chief executive officer, effective March 1. Co-founder Gian Fulgoni, who had been chairman emeritus since 2014, replaced Serge Matta as chief executive officer on August 10, 2016. On September 2, 2016, Comscore received a letter from NASDAQ that it was in danger of being delisted from the exchange on September 12 unl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
The Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk, and Communications Affiliates. In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Google Marketing Platform
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet. Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. Services Google Marketing Platform includes the following services: * Display & Video 360 ( demand-side platform) * Search Ads 360 ( search advertising) * Campaign Manager 360 ( ad management and measurement) * Google Analytics 360 (web analytics) * Google Tag Manager ( tag management) * Google Optimize Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Fake News
Fake news or information disorder is false or misleading information (misinformation, disinformation, propaganda, and hoaxes) claiming the aesthetics and legitimacy of news. Fake news often has the aim of damaging the reputation of a person or entity,Schlesinger, Robert (April 14, 2017)"Fake news in reality" '' U.S. News & World Report''. or making money through advertising revenue. Although false news has always been spread throughout history, the term ''fake news'' was first used in the 1890s when sensational reports in newspapers were common. Nevertheless, the term does not have a fixed definition and has been applied broadly to any type of false information presented as news. It has also been used by high-profile people to apply to any news unfavorable to them. Further, disinformation involves spreading false information with harmful intent and is sometimes generated and propagated by hostile foreign actors, particularly during elections. In some definitions, fake news i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Terrorism
Terrorism, in its broadest sense, is the use of violence against non-combatants to achieve political or ideological aims. The term is used in this regard primarily to refer to intentional violence during peacetime or in the context of war against non-combatants. There are various different definitions of terrorism, with no universal agreement about it. Different definitions of terrorism emphasize its randomness, its aim to instill fear, and its broader impact beyond its immediate victims. Modern terrorism, evolving from earlier iterations, employs various tactics to pursue political goals, often leveraging fear as a strategic tool to influence decision makers. By targeting densely populated public areas such as transportation hubs, airports, shopping centers, tourist attractions, and nightlife venues, terrorists aim to instill widespread insecurity, prompting Public policy, policy changes through Manipulation (psychology), psychological manipulation and undermining confidence ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Obscenity
An obscenity is any utterance or act that strongly offends the prevalent morality of the time. It is derived from the Latin , , "boding ill; disgusting; indecent", of uncertain etymology. Generally, the term can be used to indicate strong moral repugnance and outrage in expressions such as "obscene profit (accounting), profits" and "the obscenity of war". As a legal term, it usually refers to descriptions and depictions of people engaged in Human sexuality, sexual and excretory activity. United States obscenity law In the United States, issues of obscenity raise issues of limitations on the freedom of speech and of freedom of the press, the press, which are otherwise protected by the First Amendment to the United States Constitution, First Amendment to the U.S. Constitution. Federal obscenity law in the U.S. is unusual in that there is no uniform national standard. Former Justice Potter Stewart of the Supreme Court of the United States, in attempting to classify what materi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Hate Speech
Hate speech is a term with varied meaning and has no single, consistent definition. It is defined by the ''Cambridge Dictionary'' as "public speech that expresses hate or encourages violence towards a person or group based on something such as race, religion, sex, or sexual orientation". The ''Encyclopedia of the American Constitution'' states that hate speech is "usually thought to include communications of animosity or disparagement of an individual or a group on account of a group characteristic such as race, color, national origin, sex, disability, religion, or sexual orientation". There is no single definition of what constitutes "hate" or "disparagement". Legal definitions of hate speech vary from country to country. There has been much debate over freedom of speech, hate speech, and hate speech legislation. The laws of some countries describe hate speech as speech, gestures, conduct, writing, or displays that incite violence or prejudicial actions against a group o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Online Piracy
Online piracy or software piracy is the practice of downloading and distributing copyrighted works digitally without permission, such as music, movies or software. History Nathan Fisk traces the origins of modern online piracy back to similar problems posed by the advent of the printing press. Quoting from legal standards in '' MGM Studios, Inc. v. Grokster, Ltd.'', he notes that there have historically been a number of technologies which have had a "dual effect" of facilitating legitimate sharing of information, but which also facilitate the ease with which copyright can be violated. He likens online piracy to issues faced in the early 20th century by stationers in England, who tried and failed to prevent the large scale printing and distribution of illicit sheet music. WordStar was so widely pirated that many books on how to use the software appeared, their authors knowing that they were selling documentation for illicit copies. Starting in the 1980s, the availability of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
