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Advergames
An advergame is a form of advertising in video games, in which the video game is developed by or in close collaboration with a corporate entity for purposes of advertising a brand-name product. While other video games may use in-game advertising (such as an advertisement on a virtual billboard or branding on an in-game object), an advergame is differentiated by the Interactive Advertising Bureau as a "game specifically designed around heproduct or service being advertised". An advergame is considered a type of advertainment. Advergames are commonly targeted to minors, who tend to be more responsive to persuasive messages that can be embedded in such games. Concerns have been raised by parents and advocates for children that such advergames can influence children's habits, particularly food-based products. History Advergames (a portmanteau of "advertisement" and "video games") appeared early in the history of the video game industry. One of the first known attempts was a polo spo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising In Video Games
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints. There are two major categories of advertising in video games: in-game advertising and advergames. In-game advertising shows the player advertisements while playing the game, whereas advergames are a type of game created to serve as an advertisement for a brand or product. Other methods of advertising in video games include in-game product placement and sponsorship of commercial games or other game-related content. Categories In-game advertising In-game advertising is similar to product placement in films and television, where the advertising content exists within the universe of the characters. These forms of product placement are common, which led to the advertisement technique being applied to video games to match evolving media consumption habits.Hansson, Ludvig"Dynamic In-game Advertising: Not loved but Certainly Tolerated" Retrieved 2020-04-02.R ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
In-game Advertising
In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product.Matthew Yi (2005-07-25). "Advertisers pay for video games - Product placement tradition no longer free ride for business". San Francisco Chronicle. http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2005/07/25/BUGVRDREUT1.DTL. Retrieved 2011-04-14. The IGA industry is large and growing. In-game advertising generated $34 million in 2004, $56 million in 2005, $80 million in 2006, and $295 million in 2007. In 2009, spending on IGA was estimated to reach $699 million USD, $1 billion by 2014Arif Durrani (2009-05-26). "Screen Digest forecasts $1bn boom for in-game advertising"Brandrepublic http://www.brandrepublic.com/News/908125/Screen-Digest-forecasts-1bn-boom-in-game-advertising/. Retrieved 2011-04-14.Enid Burns (2009-04-28). "Video Advertising Still Set for Growth in Down Ad Spend Year". http://www.clickz.com/clickz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsiman (video Game)
is an action video game developed and published by KID for the PlayStation. It was released in Japan on March 4, 1999, and is based on the eponymous Japanese superhero mascot for the American carbonated soft drink Pepsi. It focuses the player on avoiding obstacles by running, dashing, and jumping, while Pepsiman automatically runs forward through each of the game's stages. The game was made on a low budget, prompting the decision to make videos in-between stages that show a man drinking Pepsi, as they were cheap to produce. The game also features 3D cutscenes, for which the future visual novel writer Kotaro Uchikoshi created 3D models. While an American publisher did look into acquiring the rights to publish the game in the United States, it remained a Japan-exclusive game. Reviewers frequently compared ''Pepsiman'' to other games, including ''Crash Bandicoot'', and commented on its simplicity and its price, which was thought to be low. A writer for ''Complex'' included it on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chex Quest
''Chex Quest'' is a non-violent first-person shooter video game created in 1996 by Digital Café, originally intended as a Chex cereal promotion aimed at children aged 6–9 and up.Thompson, Stephanie. "WatersMolitor Promo Links Chex and AOL." '' Adweek - Midwest Edition''. 10 February 1997.Sloane, Martin.Cereal offer provides good fun" ''The Vindicator''. Wednesday August 13, 1997. C2. It is a total conversion of the more explicitly violent video game ''Doom'' (specifically ''The Ultimate Doom'' version of the game). ''Chex Quest'' won both the Golden EFFIE Award for Advertising Effectiveness in 1996 and the Golden Reggie Award for Promotional Achievement in 1998,Hyers, Dean. Digital Café Projects''. DeanHyers.com.Reggie Awards Case Studies: Reggie Gold Award Winners - Chex Quest'. Promotional Marketing Association. 1998. and it is known today for having been the first video game ever to be included in cereal boxes as a prize. The game's cult following has been described by th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |