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Yahoo Publisher Network
The Yahoo! Publisher Network (abbreviated YPN) was an advertising network launched on August 2, 2005, by Yahoo! and effectively closed on April 30, 2010. The service only accepted US-Based publishers. YPN provided cost per click contextual advertising as well as various tools and services to assist publishers in building and improving their websites. History In May 2006, YPN caused some controversy by shutting down accounts used for MySpace layout sites. The reason given was the quality of traffic was very poor. Also in May 2006, the Yahoo! Publisher Network's blog posted an updated version of their requirements from publishers. YPN explicitly stated visitors must recognize advertisements as advertisements, and images/media could not be placed to induce accidental clicks. Closure Users of the service received an e-mail Electronic mail (usually shortened to email; alternatively hyphenated e-mail) is a method of transmitting and receiving Digital media, digital messages u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Network
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers (ad serving), which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives. Overview The advertising network market is a large and growing market, with Internet advertising revenues expected to grow f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo!
Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo! Inc. (2017–present), Yahoo! Inc., which is 90% owned by Apollo Global Management and 10% by Verizon. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, its use declined in the 2010s as some of its services were discontinued, and it lost market share to Facebook and Google. Etymology The word "yahoo" is a backronym for "Yet another, Yet Another Hierarchically Organized Oracle" or "Yet Another Hierarchical Officious Oracle". The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "sourc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cost Per Click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. This differs from more traditional advertising, which usually requires upfront payment regardless of engagement. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on websites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead, usually charge on a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Contextual Advertising
Contextual advertising (also called contextual targeting) is a form of targeted digital advertising. Contextual advertising is also called "In-Text" advertising or "In-Context" technology. Contextual targeting involves the use of linguistic factors to control the placement of advertising material. The advertisements are selected and delivered by automated systems, taking into consideration the context of a user's search or browsing behavior. As advertisers and marketers increasingly prioritize brand safety and suitability, contextual advertising has emerged as a crucial aspect of safeguarding brand reputation and value. Contextual ads are commonly perceived as less irritating than traditional advertising, therefore influencing users more effectively. It reflects user interests, thus increasing the chance of receiving a response. How it works A contextual advertising system scans the content of a website for specific keywords and phrases and then displays advertisements based ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MySpace
Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it was the first social network to reach a global audience and had a significant influence on technology, pop culture and music. It also played a critical role in the early growth of companies like YouTube and created a developer platform that launched companies such as Zynga, RockYou, and Photobucket, among others, to success. From 2005 to 2009, Myspace was the largest social networking site in the world. In July 2005, Myspace was acquired by News Corporation for $580 million; in June 2006, it surpassed Yahoo and Google to become the most visited website in the United States. During the 2008 fiscal year, it generated $800 million in revenue. At its peak in April 2008, Myspace had 115 million monthly visitors; by that time, the recently emerg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E-mail
Electronic mail (usually shortened to email; alternatively hyphenated e-mail) is a method of transmitting and receiving Digital media, digital messages using electronics, electronic devices over a computer network. It was conceived in the late–20th century as the digital version of, or counterpart to, mail (hence ''wikt:e-#Etymology 2, e- + mail''). Email is a ubiquitous and very widely used communication medium; in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. Email operates across computer networks, primarily the Internet access, Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email Server (computing), servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simultaneously; they need to connect, ty ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chitika
Chitika, Inc. (''pronounced CHIH-tih-ka'') was a search-targeted advertising company. It was located in Westborough, Massachusetts, United States. The name Chitika means "in a snap" in Telugu language. On April 17, 2019, Chitika announced that they were shutting down their business. History In 2003, co-founders Venkat Kolluri and Alden DoRosario started Chitika after leaving their jobs at search engine-based company Lycos. Since launching its online advertising service in 2004, Chitika has added a Mobile advertising Division as well as a Real-Time Bidding Division. In 2015, Chitika's founders announced Cidewalk, their local mobile ad platform, would spin off into a separate business unit with $4 Million in seed funding and new office space in Southborough, MA. On April 17, 2019, Chitika wrote to publishers advising them of their immediate cessation of business. The email advised publishers to remove all Chitika code from their website. The email further advised publishers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
