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Xbox 360 Launch
The Xbox 360 launch marked the release of the first high-profile seventh generation video game console. It was Microsoft's second foray in console development succeeding their 2001 launch of the original Xbox. Viral advertising and alternate reality games The promotional campaign for the Xbox 360 began on March 30, 2005, with the opening of an alternate reality game called OurColony. Throughout March and April OurColony.net offered challenges to its community, rewarding solutions with cropped pictures of the console and game screenshots. On May 12, 2005, the ARG section of OurColony closed, visitors were instead greeted with a promotional video hosted by J. Allard. OurColony participants were allowed special access to insider info and previews before release to the general public.OrigenXbox360.comwas the next viral marketing campaign from Microsoft. Unveiled on September 27, 2005, the website, hosted by talking rabbits ''Boss'' and ''Didier,'' offers visitors an opportunity to ...
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Xbox 360
The Xbox 360 is a home video game console developed by Microsoft. As the successor to the Xbox (console), original Xbox, it is the second console in the Xbox#Consoles, Xbox series. It was officially unveiled on MTV on May 12, 2005, with detailed launch and game information announced later that month at the 2005 E3, Electronic Entertainment Expo (E3). As a Seventh generation of video game consoles, seventh-generation console, it primarily competed with Sony Interactive Entertainment, Sony's PlayStation 3 and Nintendo's Wii. The Xbox 360's online service, Xbox Live, was expanded from its previous iteration on the original Xbox and received regular updates during the console's lifetime. Available in free and subscription-based varieties, Xbox Live allows users to Online game, play games online; download games (through Xbox Live Arcade) and game demos; purchase and Streaming media, stream music, television programs, and films through the Xbox Music and Xbox Video portals; and acces ...
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Conspiracy Theories
A conspiracy theory is an explanation for an event or situation that asserts the existence of a conspiracy (generally by powerful sinister groups, often political in motivation), when other explanations are more probable.Additional sources: * * * * The term generally has a negative connotation, implying that the appeal of a conspiracy theory is based in prejudice, emotional conviction, or insufficient evidence. A conspiracy theory is distinct from a conspiracy; it refers to a hypothesized conspiracy with specific characteristics, including but not limited to opposition to the mainstream consensus among those who are qualified to evaluate its accuracy, such as scientists or historians. Conspiracy theories tend to be internally consistent and correlate with each other; they are generally designed to resist Falsifiability, falsification either by evidence against them or a lack of evidence for them. They are reinforced by circular reasoning: both evidence against the conspiracy '' ...
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The Inquirer
''The Inquirer'' (stylized as TheINQUIRER) was a British technology tabloid website founded by Mike Magee after his departure from ''The Register'' (of which he was one of the founding members) in 2001. In 2006 the site was acquired by Dutch publisher '' Verenigde Nederlandse Uitgeverijen'' (VNU). Mike Magee later left The Inquirer in February 2008 to work on the '' IT Examiner''. Historically, the magazine was entirely Internet-based with its journalists living all over the world and filing copy online, though in recent years it has been edited from Incisive Media's offices in London. Although traditionally a ' red top', under ''Incisive Media'' it has put more weight behind its journalism, reducing the number of jibes at companies, and moved instead towards sponsored online debates in association with high-profile organisations, most recently, Intel. ''The Inquirer'' ceased publishing on 19 December 2019, partly due to declining digital advertising revenues. Scoops Sony l ...
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Games Convention
The Games Convention (GC), sometimes called the Leipzig Games Convention, was an annual video game event held in Leipzig, Germany, first held in 2002. Besides video games, the event also covers Infotainment, Hardware, and Edutainment. Its concept was created by the ''Leipziger Messe'' (Leipzig Fair) in cooperation with ''Bundesverband für Interaktive Unterhaltungssoftware'' (German Federal Association for Entertainment Software) amongst others. The 2010 Gamescon was held August 18 to August 22. With 183,000 visitors, 2,600 journalists, and 368 exhibitors from 25 countries in 2006, the Games Convention was the second biggest gaming event in the world, together with the Tokyo Game Show, later only superseded by Gamescom, which is also held in Germany. By comparison, both the Leipzig and Tokyo shows, where gamers of all ages could visit the show floor, are three times the size of the trade-only 2006 Electronic Entertainment Expo, E3 show in Los Angeles. The Business Centre at Lei ...
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PowerPC
PowerPC (with the backronym Performance Optimization With Enhanced RISC – Performance Computing, sometimes abbreviated as PPC) is a reduced instruction set computer (RISC) instruction set architecture (ISA) created by the 1991 Apple Inc., Apple–IBM–Motorola alliance, known as AIM alliance, AIM. PowerPC, as an evolving instruction set, has been named Power ISA since 2006, while the old name lives on as a trademark for some implementations of Power Architecture–based processors. Originally intended for personal computers, the architecture is well known for being used by Apple's desktop and laptop lines from 1994 until 2006, and in several videogame consoles including Microsoft's Xbox 360, Sony's PlayStation 3, and Nintendo's GameCube, Wii, and Wii U. PowerPC was also used for the Curiosity (rover), Curiosity and Perseverance (rover), Perseverance rovers on Mars and a variety of satellites. It has since become a niche architecture for personal computers, particularly with A ...
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PowerMac G5
The Power Mac G5 is a series of personal computers designed, manufactured, and sold by Apple Computer, Inc. from 2003 to 2006 as part of the Power Mac series. When introduced, it was the most powerful computer in Apple's Macintosh lineup, and was marketed by the company as the world's first 64-bit desktop computer. It was also the first desktop computer from Apple to use an anodized aluminum alloy enclosure, and one of only three computers in Apple's lineup to utilize the PowerPC 970 CPU, the others being the iMac G5 and the Xserve G5. Three generations of Power Mac G5 were released before it was discontinued as part of the Mac transition to Intel processors, making way for its replacement, the Mac Pro. The Mac Pro retained a variation of the G5's enclosure design for seven more years, making it among the longest-lived designs in Apple's history. Introduction Officially launched as part of Steve Jobs' keynote presentation at the Worldwide Developers Conference in Ju ...
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Apple Computer
Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue, with  billion in the 2024 fiscal year. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. By 1985, internal company problems led to Jobs leaving to ...
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PlayStation 3
The PlayStation 3 (PS3) is a home video game console developed and marketed by Sony Computer Entertainment (SCE). It is the successor to the PlayStation 2, and both are part of the PlayStation brand of consoles. The PS3 was first released on November 11, 2006, in Japan, followed by November 17 in North America and March 23, 2007, in Europe and Australasia. It competed primarily with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles. The PlayStation 3 was built around the custom-designed Cell Broadband Engine processor, co-developed with IBM and Toshiba. SCE president Ken Kutaragi envisioned the console as a supercomputer for the living room, capable of handling complex multimedia tasks. It was the first console to use the Blu-ray disc as its primary storage medium, the first to be equipped with an HDMI port, and the first capable of outputting games in 1080p (Full HD) resolution. It also launched alongside the PlayStation Network ...
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Robbie Bach
Robert J. Bach (born December 31, 1961), commonly known as Robbie Bach, is an American businessman. He was the President of Entertainment & Devices Division at Microsoft. He led the division that was responsible for the Xbox, Xbox 360, Zune, Games for Windows, Windows Phone and the Microsoft TV platform. After 22 years at Microsoft, Robbie announced his retirement from Microsoft effective in the fall of 2010. Robbie has spoken to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game Plan for Corporate and Civic Renewal. Biography Robbie Bach was born in Peoria, Illinois and is the son of a former Schlitz executive. He graduated from Richard J. Reynolds High School in Winston-Salem, North Carolina in 1980. Robbie was a Morehead Scholar at the University of North Carolina at Chapel Hill where he graduated with highest honors in economics and was also named an Academic All-American on the Tar Heel's varsity tennis te ...
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Halo 3
''Halo 3'' is a 2007 first-person shooter video game developed by Bungie for the Xbox 360 console. The third installment in the ''Halo'' franchise following '' Halo: Combat Evolved'' (2001) and ''Halo 2'' (2004), the game's story centers on the interstellar war between 26th-century humanity, a collection of alien races known as the Covenant, and the alien parasite known as the Flood. The player assumes the role of the Master Chief, a cybernetically enhanced supersoldier, as he battles the Covenant and the Flood. In cooperative play, other human players assume the role of allied alien soldiers. The game features vehicles, weapons, and gameplay elements familiar and new to the series, as well as the addition of saved gameplay films, file sharing, and the Forge map editor—a utility which allows the player to perform modifications to multiplayer levels. ''Halo 2'' had originally been intended to wrap up the story begun with ''Combat Evolved'', but development difficulties led t ...
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Bill Gates
William Henry Gates III (born October 28, 1955) is an American businessman and philanthropist. A pioneer of the microcomputer revolution of the 1970s and 1980s, he co-founded the software company Microsoft in 1975 with his childhood friend Paul Allen. Following the company's 1986 initial public offering (IPO), Gates became a billionaire in 1987—then the youngest ever, at age 31. ''Forbes'' magazine The World's Billionaires, ranked him as the world's wealthiest person for 18 out of 24 years between 1995 and 2017, including 13 years consecutively from 1995 to 2007. He became the first centibillionaire in 1999, when his net worth briefly surpassed $100 billion. According to ''Forbes'', as of May 2025, his net worth stood at US$115.1 billion, making him the thirteenth-richest individual in the world. Born and raised in Seattle, Washington, Gates was privately educated at Lakeside School (Seattle), Lakeside School, where he befriended Allen and developed his computing interests ...
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Lev Grossman
Lev Grossman (born June 26, 1969) is an American novelist and journalist who wrote ''The Magicians Trilogy'': '' The Magicians'' (2009), '' The Magician King'' (2011), and '' The Magician's Land'' (2014). He was the book critic and lead technology writer at ''Time'' magazine from 2002 to 2016. His recent work includes the children's book ''The Silver Arrow'' and the screenplay for the film '' The Map of Tiny Perfect Things'', based on his short story. Early life and education Grossman was born on June 26, 1969, in Concord, Massachusetts. He is the twin brother of video game designer and novelist Austin Grossman, a brother of sculptor Bathsheba Grossman, and son of the poet Allen Grossman and the novelist Judith Grossman. Grossman's father was born Jewish and his mother was raised Anglican, but Grossman has said, "I grew up in a very unreligious household. Very. I have no religion at all. So I come at religion as about as much of an outsider as you can be in Western civilizat ...
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