|
Wrap Advertising
Wrap advertising or a vehicle wrap is known as the marketing practice of completely or partially covering (wrapping) a vehicle in a vinyl material, which may be for a color change, advertising or custom delivery. The result of this process is essentially a mobile billboard. Wrap advertising can be achieved by painting a vehicle's outer surface, but an increasingly ubiquitous practice in the 21st century involves the use of large vinyl sheets as " decals". The vinyl sheets can later be removed with relative ease, drastically reducing the costs associated with changing advertisements. While vehicles with large, flat surfaces (such as buses and light-rail carriages) are often used, automobiles can also serve as hosts for wrap advertising, despite consisting of more curved surfaces. Wrap advertising is also used in the magazine and publishing industries. History Until the age of the automobile, train companies were the largest industry to paint company names and logos for distin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ALRV 4204 In CBC Radio 2 Wrap Advertising
The Canadian Light Rail Vehicle (CLRV) and Articulated Light Rail Vehicle (ALRV) were types of streetcars used by the Toronto Transit Commission (TTC) from the late 1970s until the late 2010s. They were built following the TTC's decision to retain streetcar services in the 1970s, replacing the existing PCC streetcar fleet. Two variants were produced: the standard single-module CLRV (built between 1977 and 1981) and the longer articulated double-module ALRV (built between 1987 and 1989). The ALRVs were officially retired from regular TTC service on September 2, 2019, with the CLRVs officially retired on December 29, 2019. Both were replaced by the Flexity Outlook, a low-floor streetcar first introduced in 2014. History CLRV Starting at the end of the 1970s and into the 1980s, the TTC's fleet of PCC streetcars approached (or exceeded in some cases) the end of their useful lives. Many Toronto citizens, and especially a group known as "Streetcars for Toronto" led by transi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Techniques
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Tools
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Truckside Advertisement
A truckside advertisement or truckside ad is a billboard that is affixed to a truck that is for the purpose of advertising to the general public. This is a form of outdoor advertising classified as transit advertising by the outdoor advertising association of America. Truckside advertisements have been argued by many to have one of the lowest CPM ( Cost Per Thousand) impressions available to advertisers in the market. with a cost coming in at 81 cents per thousand compared to 10.40 for a 30-second TV commercial on a prime-time network, 11.03 for a quarter page newspaper ad, and 9.14 for a four-color magazine ad. One of the largest truckside advertising companies in the United States is called Rolling Adz that has nationwide platform of over 5,500 trucks across the country. See also *Bus advertising * Driven media * Fleet media * Mobile billboard * Out-of-home advertising *Wrap advertising Wrap advertising or a vehicle wrap is known as the marketing practice of completely or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Out-of-home Advertising
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories. These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses. Currently, the United Kingdom and France are Western Europe's first and second largest markets for OOH, respectively. Data from Outsmart (formerly the Outdoor Media Centre), the UK's out-of-home advertising trade association, shows that d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fleet Media
The term fleet media refers to the placement of advertisements on the side of trucks, vans, and other forms of transportation that form part of a commercial fleet. It entails more than the addition of a company logo, name and number to the vehicles belonging to that company. The crucial difference is that fleet media, like any other form of advertising, is commercially available. If it is possible to buy space on a retailer’s delivery fleet then this would be fleet media as a form of retail media. Equally if a delivery/logistics company were to sell advertising space on its delivery vans this would be fleet media. As a media fleet can be viewed as at best semi-targeted, and at worst untargeted. The only claim that fleet media can make to targeting is that the location of the vehicle in question is potentially limited geographically. Fleet media are more likely to be seen by people with cars on freeways or motorways or in the neighbourhoods of the business premises that own the f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Driven Media
A mobile billboard, also known as a "digital billboard truck", is a device used for advertising on the sides of a truck or trailer that is typically mobile. Mobile billboards are a form of transit media; static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising. Description Most mobile billboards are dedicated, customized LED trucks with large bodies for displaying advertisements. Some of these dedicated units offer features such as external sound systems, illumination, LED panels and hot/cold boxes for product sampling, although they are illegal in many cities. Digital mobile billboard trucks have become popular, but the most capable in terms of gaining exposure are static mobile billboards. Static mobile billboards do not share advertising space. Some of the most cost effective mobile billboards are installed wraps on trucks and trailers that are in servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bus Advertising
In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise. History Bus advertising descends from similar methods used on streetcars in the early 20th century. Infrastructure Adverts are placed in bus shelters. These can be static posters, or back illuminated displays, or rolling displays allowing many messages on one shelter. Technology has also been used to create interactive adverts. Adverts may also be installed on associated street furniture such as the backs of benches at stops. Sized at approximately 2.5 by 6.5 feet, bus bench ads tend to be cheaper per unit than other forms of outdoor mass advertising. Tickets Often, the paper bus ticket is used as an advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paint Protection Film
Paint protection film (PPF, also called clear bra, clear film or clear paint film) is a thermoplastic urethane often self-healing film applied to painted surfaces of a new or used car in order to protect the paint from stone chips, bug splatters, and minor abrasions. This film is also used on airplanes, RVs, cell phones, electronics, screens, motorcycles, and many other areas. Paint protection film is OEM approved by virtually all car manufacturers. Paint protection film is installed on a limited basis by manufacturers on various pieces of cars at the factory (e.g. the rear arches of Porsches). This film is most commonly applied to high-impact areas of vehicles which include: the hood, the front fenders, the front bumper, the side view mirrors, the rocker panels, the lower portion of the doors, and the rear guards behind the rear wheels. This is because these specific panels are the most susceptible to damage from rock chips and other forms of road debris from other vehicles, dr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Driver And Vehicle Licensing Agency
The Driver and Vehicle Licensing Agency (DVLA; cy, Asiantaeth Trwyddedu Gyrwyr a Cherbydau) is the organisation of the UK government responsible for maintaining a database of drivers in Great Britain and a database of vehicles for the entire United Kingdom. Its counterpart for drivers in Northern Ireland is the Driver and Vehicle Agency (DVA). The agency issues driving licences, organises collection of vehicle excise duty (also known as ''road tax'' and ''road fund licence'') and sells personalised registrations. The DVLA is an executive agency of the Department for Transport (DfT). The current Chief Executive of the agency is Julie Lennard. The DVLA is based in Swansea, Wales, with a prominent 16-storey building in Clase and offices in Swansea Vale. It was previously known as the Driver and Vehicle Licensing Centre (DVLC). The agency previously had a network of 39 offices around Great Britain, known as the Local Office Network, where users could attend to apply for licen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous megacities, and over 58 million people live within of the city. New York City is a global cultural, financial, entertainment, and media center with a significant influence on commerce, health care and life sciences, research, technology, education, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
