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Wacoal
is a manufacturer of women's lingerie and underwear, founded in 1949 in Japan by Koichi Tsukamoto. The company has divisions in North America and Europe, and manufactures the brands Wacoal, b.tempt'd, Elomi, Eveden, Fantasie, Freya, Lively, and Goddess. Company history In 1964, Wacoal established the Human Science Research Center to conduct scientific research on women's beauty, health, and bodies for product development. In 1985, Wacoal launched in America. To encourage potential customers to purchase the new brand despite the higher prices than its competitors, Wacoal's fit experts partnered with sales associates in department stores across the country to educate consumers about the fit and quality of Wacoal products. Wacoal was named the best-selling bra in American department stores in 2005. In 2009, Wacoal launched b.tempt'd, an intimate apparel brand aimed toward younger consumers. In 2012, Wacoal acquired the Eveden Group, a UK-based lingerie manufacturer founded in 1920 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wacoal
is a manufacturer of women's lingerie and underwear, founded in 1949 in Japan by Koichi Tsukamoto. The company has divisions in North America and Europe, and manufactures the brands Wacoal, b.tempt'd, Elomi, Eveden, Fantasie, Freya, Lively, and Goddess. Company history In 1964, Wacoal established the Human Science Research Center to conduct scientific research on women's beauty, health, and bodies for product development. In 1985, Wacoal launched in America. To encourage potential customers to purchase the new brand despite the higher prices than its competitors, Wacoal's fit experts partnered with sales associates in department stores across the country to educate consumers about the fit and quality of Wacoal products. Wacoal was named the best-selling bra in American department stores in 2005. In 2009, Wacoal launched b.tempt'd, an intimate apparel brand aimed toward younger consumers. In 2012, Wacoal acquired the Eveden Group, a UK-based lingerie manufacturer founded in 1920 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |