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Website Promotion
Website promotion is a process used by webmasters to improve content and increase exposure of a website to bring more visitors. Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed. With the rise in popularity of social media platforms, many webmasters have moved to platforms like Facebook, Twitter, LinkedIn and Instagram for viral marketing. By sharing interesting content, webmasters hope that some of the audience will visit the website. Examples of viral content are infographics and memes. Webmasters often hire outsourced or offshore firms to perform website promotion for them, many of whom provide "low-quality, assembly-line link building". See also *Search engine marketing *Guerrilla marketing *Conversion rate optimization Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as buying a produc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infographic
Infographics (a clipped compound of "information" and "graphics") are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.Doug Newsom and Jim Haynes (2004). ''Public Relations Writing: Form and Style''. p.236. They can improve cognition by using graphics to enhance the human visual system's ability to see patterns and trends.Card, S. (2009). Information visualization. In A. Sears & J. A. Jacko (Eds.), Human-Computer Interaction: Design Issues, Solutions, and Applications (pp. 510–543). Boca Raton, FL: CRC Press. Similar pursuits are information visualization, data visualization, statistical graphics, information design, or information architecture. Infographics have evolved in recent years to be for mass communication, and thus are designed with fewer assumptions about the readers' knowledge base than other types of visualizations. Isotypes are an early example of infographics conveying information quickly ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cross-device Tracking
Cross-device tracking is technology that enables the tracking of users across multiple devices such as smartphones, television sets, smart TVs, and personal computers. More specifically, cross-device tracking is a technique in which technology companies and advertisers deploy trackers, often in the form of unique identifiers, cookies, or even ultrasonic signals, to generate a profile of users across multiple devices, not simply one. For example, one such form of this tracking uses audio beacons, or inaudible sounds, emitted by one device and recognized through the microphone of the other device. This form of tracking is used primarily by technology companies and advertisers who use this information to piece together a cohesive profile of the user. These profiles inform and predict the type of advertisements the user receives. Background There are many ways in which online tracking has manifested itself. Historically, when companies wanted to track users' online behavior, they si ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as buying a product or leaving contact details). History Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being more accessible, tons of pages with bad user experience were created. As competition grew on the web during the early 2000s, website analysis tools became available, and awareness of website usability grew, internet marketers were prompted to produce measurables for their tactics and improve their website's user experience. In 2004, new tools enabled internet marketers to experiment with website design and content variations to determine which lay ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guerrilla Marketing
Guerrilla marketing is an Advertising, advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a Product (business), product or Service (business), service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book ''Guerrilla Marketing''. Guerrilla marketing uses multiple techniques and practices to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to. As traditional advertising media channelssuch as print, radio, television, and Advertising mail, direct maillose popularity, marketers and advertisers have felt compelled to find new strategies to convey their commercial messages to the consumer. Guerrilla marketing focuses on taking the consumer by surprise to make a d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay-per-click (PPC) listings and increase the call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. Search engine marketing is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Packt Publishing
Packt is a publishing company founded in 2003 and headquartered in Birmingham, UK, with offices in Mumbai, India. Packt primarily publishes print and electronic books and videos relating to information technology, including programming, web design, data analysis, and hardware. History Founded in 2003 by David and Rachel Maclean, Packt Publishing provides books, eBooks, video tutorials, and articles for software engineers, web developers, system administrators, and users. The company states that it supports and publishes books on smaller projects and subjects that standard publishing companies cannot make profitable. The company's business model, which involves print-on-demand publishing and selling direct, enables it to make money selling books with lower unit sales. This business model aims to give authors high royalty rates and the opportunity to write on topics that standard publishers tend to avoid. In 2018, Packt's revenue reached 18.4 million pounds, a 28% increase ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Link Building
In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness. Link types Editorial link Editorial links are the links not acquired from paying money, asking, trading or exchanging. These links are attracted because of the good content and marketing strategies of a website. These are the links that the website owner does not need to ask for as they are naturally given by other website owners. Resource link Resource links ar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Offshoring
Offshoring is the relocation of a business process from one country to another—typically an operational process, such as manufacturing, or supporting processes, such as accounting. Usually this refers to a company business, although state governments may also employ offshoring. More recently, technical and administrative services have been offshored. Offshoring neither implies nor precludes involving a different company to be responsible for a business process. Therefore, offshoring should not be confused with outsourcing which does imply one company relying on another. In practice, the concepts can be intertwined, i.e offshore outsourcing, and can be individually or jointly, partially or completely reversed, as described by terms such as reshoring, inshoring, and insourcing. In-house offshoring is when the offshored work is done by means of an internal (captive) delivery model. Imported services from subsidiaries or other closely related suppliers are included, whereas in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Outsourcing
Outsourcing is a business practice in which companies use external providers to carry out business processes that would otherwise be handled internally. Outsourcing sometimes involves transferring employees and assets from one firm to another. The term ''outsourcing'', which came from the phrase ''outside resourcing'', originated no later than 1981 at a time when industrial jobs in the United States were being moved overseas, contributing to the economic and cultural collapse of small, industrial towns. In some contexts, the term smartsourcing is also used. The concept, which ''The Economist'' says has "made its presence felt since the time of the Second World War", often involves the contracting out of a business process (e.g., payroll processing, claims processing), operational, and/or non-core functions, such as manufacturing, facility management, call center/call center support. The practice of handing over control of public services to private enterprises ( privatiz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Meme
An Internet meme, or meme (, Help:Pronunciation respelling key, ''MEEM''), is a cultural item (such as an idea, behavior, or style) that spreads across the Internet, primarily through Social media, social media platforms. Internet memes manifest in a variety of formats, including images, videos, GIFs, and other Viral phenomenon, viral content. Newer internet memes are often defined as brain rot. Key characteristics of memes include their tendency to be Parody, parodied, their use of intertextuality, their viral dissemination, and their continual evolution. The term ''meme'' was originally introduced by Richard Dawkins in 1972 to describe the concept of cultural transmission. The term ''Internet meme'' was coined by Mike Godwin in 1993 in reference to the way memes proliferated through early online communities, including message boards, Usenet groups, and email. The emergence of social media platforms such as YouTube, Twitter, Facebook, and Instagram further diversified memes a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Phenomenon
Viral phenomena or viral sensations are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the term ''viral'' pertains to a video, image, or written content spreading to numerous online users within a short time period. This concept has become a common way to describe how thoughts, information, and trends move into and through a human population. The popularity of viral media has been fueled by the rapid rise of social network sites, wherein audiences—who are metaphorically described as experiencing "infection" and "contamination"—play as passive carriers rather than an active role to 'spread' content, making such content "go viral". The term ''viral media'' differs from '' spreadable media'' as the latter refers to the ''potential'' of content to become viral. Memes are one known example of informational viral patterns. History ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
