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Virgin Radio (UK)
Virgin Radio UK is a national Hot Adult Contemporary radio station in the United Kingdom that launched on 30 March 2016, owned by Wireless Group which is itself a subsidiary of News Corp. It is the second incarnation of Virgin Radio in the UK: the original station launched in 1993 before being rebranded as Absolute Radio in 2008. As of September 2022, the station has a weekly audience of 1.3 million listeners according to RAJAR. History The station launched at 11:00 on 30 March 2016 on a Virgin Trains service from Manchester to London by Edith Bowman and Matt Richardson and the first song played was a live cover version of David Bowie's song "Changes" by Gavin James. At launch, Virgin Radio UK broadcast to about 75% of the UK population via the Sound Digital DAB ensemble, and also broadcasts via online streaming to computers, mobile device applications and internet radios. It cannot be received outside of the UK. The broadcasts are presented live from 04:00 to 01:00, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Audio Broadcasting
Digital radio is the use of digital technology to transmit or receive across the radio spectrum. Digital transmission by radio waves includes digital broadcasting, and especially digital audio radio services. Types In digital broadcasting systems, the analog audio signal is digitized, compressed using an audio coding format such as AAC+ (MDCT) or MP2, and transmitted using a digital modulation scheme. The aim is to increase the number of radio programs in a given spectrum, to improve the audio quality, to eliminate fading problems in mobile environments, to allow additional datacasting services, and to decrease the transmission power or the number of transmitters required to cover a region. However, analog radio (AM and FM) is still more popular and listening to radio over IP (Internet Protocol) is growing in popularity. In 2012 four digital wireless radio systems are recognized by the International Telecommunication Union: the two European systems Digital Audio Broadc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |