Vesta Case
A vesta case, or simply a vesta, is a small box made to house wax, or "strike anywhere", matches. The first successful friction match appeared in 1826, and in 1832 William Newton patented the "wax vesta" in England. It consisted of a wax stem with embedded cotton threads and a tip of phosphorus. Newton named his matches after Vesta, the Roman goddess of fire and the hearth. Small containers to house these friction matches were introduced shortly afterwards (in the early 1830s), to guard against accidental combustion. In England these containers took their name from the term Newton used for his invention, and they became known as "vesta cases", "vesta boxes" or simply "vestas". In America the more prosaic yet more descriptive term "match safes" was chosen. There are three main forms of vesta cases: pocket vestas, table or standing vestas and “go to bed” vestas. Pocket vesta cases were the most popular form, and were often made to be suspended from a fob chain or an Albert chai ...
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Advertisement For "Tetley's Teas" Matchsafe, Late 19th Century (CH 18494993) (cropped)
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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