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Vignette (survey)
A vignette is a short description of one or more hypothetical characters or situation. They are used in quantitative surveys or in qualitative studies that pretest surveys. Survey researchers use anchoring vignettes to correct interpersonally incomparable survey responses because respondents from different cultures, genders, countries, or ethnic groups understand survey questions in different ways. Vignette wordings are experimentally controlled, and different versions of the vignette may be randomly assigned to different survey respondents who are then asked close-ended questions to rate their reactions. Vignettes are also used as part of cognitive interviewing and focus groups A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research ..., or in conjunction with respondent debriefing to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Survey Methodology
Survey methodology is "the study of survey methods". As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. Survey methodology targets instruments or procedures that ask one or more questions that may or may not be answered. Researchers carry out statistical surveys with a view towards making statistical inferences about the population being studied; such inferences depend strongly on the survey questions used. Polls about public opinion, public-health surveys, market-research surveys, government surveys and censuses all exemplify quantitative research that uses survey methodology to answer questions about a population. Although censuses do not include a "sample", they do include other aspects of survey methodology, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Qualitative Studies
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews, focus groups, or field observations in order to collect data that is rich in detail and context. Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior. Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. Qualitative research methods have been used in sociology, anthropology, political science, psychology, communication studies, socia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wiley Publishing
John Wiley & Sons, Inc., commonly known as Wiley (), is an American multinational publishing company that focuses on academic publishing and instructional materials. The company was founded in 1807 and produces books, journals, and encyclopedias, in print and electronically, as well as online products and services, training materials, and educational materials for undergraduate, graduate, and continuing education students. History The company was established in 1807 when Charles Wiley opened a print shop in Manhattan. The company was the publisher of 19th century American literary figures like James Fenimore Cooper, Washington Irving, Herman Melville, and Edgar Allan Poe, as well as of legal, religious, and other non-fiction titles. The firm took its current name in 1865. Wiley later shifted its focus to scientific, technical, and engineering subject areas, abandoning its literary interests. Wiley's son John (born in Flatbush, New York, October 4, 1808; died in East O ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sage Publishing
Sage Publishing, formerly SAGE Publications, is an American Independent business, independent Academic publishing, academic publishing company, founded in 1965 in New York City by Sara Miller McCune and now based in the Newbury Park, California, Newbury Park neighborhood of Thousand Oaks, California. Sage Publishing has offices located across North America, Europe, and the Asia Pacific region. In North America, Sage Publishing has offices in Los Angeles, Washington DC, and Toronto. The European operations are headquartered in London, London, United Kingdom. In the Asia Pacific region, Sage Publishing has established offices in Melbourne, Australia, India and Singapore. It publishes more than 1,000 journals, more than 800 books a year, reference works and electronic products covering business, humanities, social sciences, science, technology and medicine. SAGE also owns and publishes under the imprints of Corwin Press (since 1990), CQ Press (since 2008), Learning Matters (since ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cognitive Pretesting
Cognitive pretesting, or cognitive interviewing, is a field research method where data is collected on how the subject answers interview questions. It is the evaluation of a test or questionnaire before it's administered. It allows survey researchers to collect feedback regarding survey responses and is used in evaluating whether the question is measuring the construct the researcher intends. The data collected is then used to adjust problematic questions in the questionnaire before fielding the survey to the full sample of people. Cognitive interviewing generally collects the following information from participants: evaluations on how the subject constructed their answers; explanations on what the subject interprets the questions to mean; reporting of any difficulties the subject had in answering the questions; and anything else that reveals the circumstances to the subject's answers. Cognitive pretesting is considered essential in testing the validity of an interview, test, or q ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Focus Group
A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of shared experiences. The discussions can be guided or open. In market research, focus groups can explore a group's response to a new product or service. As a program evaluation tool, they can elicit lessons learned and recommendations for performance improvement. The idea is for the researcher to understand participants' reactions. If group members are representative of a larger population, those reactions may be expected to reflect the views of that larger population. Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discussions. A focus group is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pretesting (research)
Questionnaire construction refers to the design of a questionnaire to gather statistically useful information about a given topic. When properly constructed and responsibly administered, questionnaires can provide valuable data about any given subject. Questionnaires Questionnaires are frequently used in quantitative marketing research and social research. They are a valuable method of collecting a wide range of information from a large number of individuals, often referred to as respondents. What is often referred to as "adequate questionnaire construction" is critical to the success of a survey. Inappropriate questions, incorrect ordering of questions, incorrect scaling, or a bad questionnaire format can make the survey results valueless, as they may not accurately reflect the views and opinions of the participants. Different methods can be useful for checking a questionnaire and making sure it is accurately capturing the intended information. Initial advice may include: * con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
