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Unsolicited Advertisement
Unsolicited advertisement comprise all of, but are not limited to: *Traditional junk mail (" direct mailing", in industry terms) *Spamming, in particular ** Email spam, *Telemarketing nuisance calls, * Junk faxes, * Unsolicited goods, etc. for advertising and marketing purposes which are sent without request. Unsolicited advertising usually violates informational self-determination, when the addresses to which advertising material is delivered have not been explicitly communicated to the sender by the addressee, i.e. no opt-in was done. The FCC defines "unsolicited advertisement" as: Whereas traditional postal advertisements produce huge amounts of waste paper and plastic waste, modern electronic forms consume bandwidth and data storage space. Various methods exist for prevention of and defense against unsolicited advertisements, including opt-out from email lists, entry in blocking lists, like Robinson lists or the National Do Not Call Registry, etc.. Legislation has produced ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Mail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, " pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis. Postal services Postal systems offer lower r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Waste Paper
The recycling of paper is the process by which waste paper is turned into new paper products. It has a number of important benefits: It saves waste paper from occupying homes of people and producing methane as it breaks down. Because paper fibre contains carbon (originally absorbed by the tree from which it was produced), recycling keeps the carbon locked up for longer and out of the atmosphere. Around two-thirds of all paper products in the US are now recovered and recycled, although it does not all become new paper. After repeated processing the fibres become too short for the production of new paper, which is why virgin fibre (from sustainably farmed trees) is frequently added to the pulp recipe. There are three categories of paper that can be used as feedstocks for making ''recycled paper'': mill broke, pre-consumer waste, and post-consumer waste. ''Mill broke'' is paper trimmings and other paper scrap from the manufacture of paper, and is recycled in a paper mill. ''Pre- ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Attention Theft
Attention theft is a theory in economic sociology and psychology which describes situations in which marketers serve advertisements to consumers who have not consented to view them and who are given nothing in return. Perpetrators seek to distract targets with their advertising content, thereby commandeering their attention. Attention theft has been criticized as an example of unethical marketing. It is related to the concept of the attention economy, which posits that attention is a scarce resource and applies economic theory to it. Psychological basis People are susceptible to attention theft because they tend by default to pay attention to whatever stimuli in their environment are most noticeable, a phenomenon known in psychology as exogenous orienting. Advertisers are able to serve content deliberately engineered to be distracting, making it difficult to ignore. Examples of this type of content can include bold animations, crowded designs, and frequent or unnecessary not ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Targeted Advertising
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste. Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. The Information and communication technology (ICT) space has transformed recently, resulting in targeted advertising stretching across all ICT technologies, such as web, IPTV, and mobile environm ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Telephone Consumer Protection Act
The Telephone Consumer Protection Act of 1991 (TCPA) was passed by the United States Congress in 1991 and signed into law by President George H. W. Bush as Public Law 102-243. It amended the Communications Act of 1934. The TCPA is codified as 47 U.S.C. § 227.. The TCPA restricts telephone solicitations (i.e., telemarketing) and the use of automated telephone equipment. The TCPA limits companies or debt collectors from calling clients or prospective customers using automatic dialing systems, artificial or prerecorded voice messages, SMS text messages, and fax machines. It also specifies several technical requirements for fax machines, autodialers, and voice messaging systems—principally with provisions requiring identification and contact information of the entity using the device to be contained in the message. General provisions Unless the recipient has given prior express consent, the TCPA and Federal Communications Commission (FCC) rules under the TCPA generally: * P ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Do Not Call Registry
The National Do Not Call Registry is a database maintained by the United States federal government, listing the telephone numbers of individuals and families who have requested that telemarketers not contact them. Certain callers are required by federal law to respect this request. Separate laws and regulations apply to robocalls in the United States. The Federal Trade Commission (FTC) opened the National Do Not Call Registry in order to comply with the Do-Not-Call Implementation Act of 2003 (, was , and codified at et seq.), sponsored by Representatives Billy Tauzin and John Dingell and signed into law by President George W. Bush on March 11, 2003.There were two bills - HR395 and HR3161. HR3161 passed 412-8 in the House and 95-0 in the SenateCongresspeople Who Voted Against the Federal Telemarketing Rule (US)/ref> The law established the FTC's National Do Not Call Registry in order to facilitate compliance with the Telephone Consumer Protection Act of 1991. A guide by FTC add ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Robinson List
A Robinson list or Mail Preference Service (MPS) list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. Examples In the United Kingdom, the Mailing Preference Service composes a Robinson list funded by the direct mail industry, which collects names and addresses of people who do not want to receive direct marketing. This list is circulated to marketing companies, which are then responsible for ''not'' contacting people on the list. The Marketing Association of New Zealand maintains the New Zealand Name Removal Service, which allows private individuals to stop calls and mail from its 500 members. Other Robinson lists include: * Belgian Robinson list * British Telephone Preference Service * Canadian Do Not Call List * Finnish mailing and telephone preference services * French liste orange * Italian Registro Pubblico delle O ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Opt-out
The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This option is usually associated with direct marketing campaigns such as e-mail marketing or direct mail. A list of those who have opted out is called a Robinson list. Telemarketing The U.S. Federal Government created the United States National Do Not Call Registry to reduce the telemarketing calls consumers receive at home. Initially numbers listed on the registry were due to be kept for five years but will now remain on it permanently due to the Do-Not-Call Improvement Act of 2007, which became law in February 2008. The UK's Direct Marketing Association operates a voluntary opt-out scheme through the Telephone Preference Service, which was established in 1995. While the service will reduce unsolicited calls it does not stop solicited calls, market research calls, silent calls or overseas calls. Canada's National Do Not Call List operates an opt-out li ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Storage
Data storage is the recording (storing) of information (data) in a storage medium. Handwriting, phonographic recording, magnetic tape, and optical discs are all examples of storage media. Biological molecules such as RNA and DNA are considered by some as data storage. Recording may be accomplished with virtually any form of energy. Electronic data storage requires electrical power to store and retrieve data. Data storage in a digital, machine-readable medium is sometimes called ''digital data''. Computer data storage is one of the core functions of a general-purpose computer. Electronic documents can be stored in much less space than paper documents. Barcodes and magnetic ink character recognition (MICR) are two ways of recording machine-readable data on paper. Recording media A recording medium is a physical material that holds information. Newly created information is distributed and can be stored in four storage media–print, film, magnetic, and optical–and see ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bandwidth (computing)
In computing, bandwidth is the maximum rate of data transfer across a given path. Bandwidth may be characterized as network bandwidth, data bandwidth, or digital bandwidth. This definition of ''bandwidth'' is in contrast to the field of signal processing, wireless communications, modem data transmission, digital communications, and electronics, in which ''bandwidth'' is used to refer to analog signal bandwidth measured in hertz, meaning the frequency range between lowest and highest attainable frequency while meeting a well-defined impairment level in signal power. The actual bit rate that can be achieved depends not only on the signal bandwidth but also on the noise on the channel. Network capacity The term ''bandwidth'' sometimes defines the net bit rate 'peak bit rate', 'information rate,' or physical layer 'useful bit rate', channel capacity, or the maximum throughput of a logical or physical communication path in a digital communication system. For example, bandwidth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Plastic Waste
Plastic pollution is the accumulation of plastic objects and particles (e.g. plastic bottles, bags and microbeads) in the Earth's environment that adversely affects humans, wildlife and their habitat. Plastics that act as pollutants are categorized by size into micro-, meso-, or macro debris. Plastics are inexpensive and durable, making them very adaptable for different uses; as a result, manufacturers choose to use plastic over other materials. However, the chemical structure of most plastics renders them resistant to many natural processes of degradation and as a result they are slow to degrade. Together, these two factors allow large volumes of plastic to enter the environment as mismanaged waste and for it to persist in the ecosystem. Plastic pollution can afflict land, waterways and oceans. It is estimated that 1.1 to 8.8 million tonnes of plastic waste enters the ocean from coastal communities each year. It is estimated that there is a stock of 86 million tons of plastic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Opt-in
Opt-in email is a term used when someone is not initially added to an emailing list and is instead given the option to join the emailing list. Typically, this is some sort of mailing list, newsletter, or advertising. Opt-out emails do not ask for permission to send emails, these emails are typically criticized as unsolicited bulk emails, better known as spam. Forms There are several common forms of opt-in email: Unconfirmed opt-in/single opt-in Someone first gives an email address to the list software (for instance, on a Web page), but no steps are taken to make sure that this address belongs to the person submitting it. This can cause email from the mailing list to be considered spam because simple typos of the email address can cause the email to be sent to someone else. Malicious subscriptions are also possible, as are subscriptions that are due to spammers forging email addresses that are sent to the email address used to subscribe to the mailing list. Confirme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
