Tracking (typography)
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Tracking (typography)
Examples of headline letter spacing In typography, letter spacing, character spacing or tracking is an optically consistent adjustment to the space between letters to change the visual density of a line or block of text. Letter spacing is distinct from kerning, which adjusts the spacing of particular pairs of adjacent characters such as "7." which would appear to be badly spaced if left unadjusted. History Historically, with metal type, a kern meant having a letter stick out beyond the metal slug to which it was attached, or having part of the body of the slug cut off to allow letters to overlap. A kern could therefore only bring letters closer together (negative spacing). Digital kerning could go in either direction. Tracking can similarly go in either direction, but with metal type, one could make groups of letters only farther apart (positive spacing). In the days of hot metal typesetting, ''letter spacing'' required adding horizontal space between letters of words set in me ...
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Typography
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters ( kerning). The term ''typography'' is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, ...
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Web Design
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines. History 1988–2001 Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimed ...
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CSS3
Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language such as HTML or XML (including XML dialects such as Scalable Vector Graphics, SVG, MathML or XHTML). CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript. CSS is designed to enable the separation of content and presentation, including page layout, layout, colors, and typeface, fonts. This separation can improve content accessibility; provide more flexibility and control in the specification of presentation characteristics; enable multiple web pages to share formatting by specifying the relevant CSS in a separate .css file, which reduces complexity and repetition in the structural content; and enable the .css file to be Cache (computing), cached to improve the page load speed between the pages that share the file and its formatting. Separation of formatting and content also makes it feasible to present the sa ...
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CSS1
Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language such as HTML or XML (including XML dialects such as SVG, MathML or XHTML). CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript. CSS is designed to enable the separation of content and presentation, including layout, colors, and fonts. This separation can improve content accessibility; provide more flexibility and control in the specification of presentation characteristics; enable multiple web pages to share formatting by specifying the relevant CSS in a separate .css file, which reduces complexity and repetition in the structural content; and enable the .css file to be cached to improve the page load speed between the pages that share the file and its formatting. Separation of formatting and content also makes it feasible to present the same markup page in different styles for different rendering meth ...
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Em (typography)
An em (from English '' em quadrat'') is a unit in the field of typography, equal to the currently specified point size. For example, one em in a 16-point typeface is 16 points. Therefore, this unit is the same for all typefaces at a given point size. The em dash and em space are each one ''em'' wide. Typographic measurements using this unit are frequently expressed in decimal notation (e.g., 0.7 em) or as fractions of 100 or 1000 (e.g.,  em or  em). History In metal type, the point size (and hence the ''em'', from '' em quadrat'') was equal to the line height of the metal body from which the letter rises. In metal type, the physical size of a letter could not normally exceed the em. In digital type, the em is a grid of arbitrary resolution that is used as the design space of a digital font. Imaging systems, whether for screen or for print, work by scaling the em to a specified point size. In digital type, the relationship of the height of particular lette ...
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Linotype Machine
The Linotype machine ( ) is a "line casting" machine used in printing; manufactured and sold by the former Mergenthaler Linotype Company and related It was a hot metal typesetting system that cast lines of metal type for individual uses. Linotype became one of the mainstay methods to set type, especially small-size body text, for newspapers, magazines, and posters from the late 19th century to the 1970s and 1980s, when it was largely replaced by phototypesetting and digital typesetting. The name of the machine comes from the fact that it produces an entire line of metal type at once, hence a ''line-o'-type''. It was a significant improvement over the previous industry standard of manual, letter-by-letter typesetting using a composing stick and shallow subdivided trays, called "cases". The Linotype machine operator enters text on a 90-character keyboard. The machine assembles ''matrices'', which are molds for the letter forms, in a line. The assembled line is then cast ...
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Kern (typography)
In typography, kerning is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual letterforms, while tracking (letter-spacing) adjusts spacing uniformly over a range of characters. In a well-kerned font, the two-dimensional blank spaces between each pair of characters all have a visually similar area. The term "keming" is sometimes used informally to refer to poor kerning (the letters r and n placed too close together being easily mistaken for the letter m). The related term ''kern'' denotes a part of a type letter that overhangs the edge of the type block. Metal typesetting The source of the word ''kern'' is from the French word , meaning "projecting angle, quill of a pen". The French term originated from the Latin , , meaning "hinge". In the days when all type was cast metal, the parts of a typecasting sort that needed to overlap adjacent letters simply ...
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Adobe Photoshop
Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc. for Windows and macOS. It was originally created in 1988 by Thomas and John Knoll. Since then, the software has become the industry standard not only in raster graphics editing, but in digital art as a whole. The software's name is often colloquially used as a verb (e.g. "to photoshop an image", " photoshopping", and "photoshop contest") although Adobe discourages such use. Photoshop can edit and compose raster images in multiple layers and supports masks, alpha compositing and several color models including RGB, CMYK, CIELAB, spot color, and duotone. Photoshop uses its own PSD and PSB file formats to support these features. In addition to raster graphics, Photoshop has limited abilities to edit or render text and vector graphics (especially through clipping path for the latter), as well as 3D graphics and video. Its feature set can be expanded by plug-ins; programs developed and distributed ...
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Adobe Illustrator
Adobe Illustrator is a vector graphics editor and design program developed and marketed by Adobe Inc. Originally designed for the Apple Macintosh, development of Adobe Illustrator began in 1985. Along with Creative Cloud (Adobe's shift to monthly or annual subscription service delivered over the Internet), Illustrator CC was released. The latest version, Illustrator 2022, was released on October 26, 2021, and is the 25th generation in the product line. Adobe Illustrator was reviewed as the best vector graphics editing program in 2021 by ''PC Magazine''. History Versions 1–1.6 (Illustrator 88) Development of Adobe Illustrator for the Apple Macintosh began in 1985 (shipping in January 1987) as a commercialization of Adobe's in-house font development software and PostScript file format. Adobe Illustrator is the companion product of Adobe Photoshop. Photoshop is primarily geared toward digital photo manipulation and photorealistic styles of computer illustration, while Illustrat ...
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