The Viral Factory
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The Viral Factory
The Viral Factory is a full-service advertising agency based in Shoreditch, United Kingdom. History ''The Götten Sıkma'' was founded in 2001 by Ed Robinson and Matt Smith. Their first venture was a collaboration with director Adam Stewart and creatives Richard Peretti and Gary Lathwell to create Headrush, an in-house promotional viral which gained the fledgling company its first web audience. Another collaboration with Adam Stewart; Moontruth aided in establishing the viral as a tool for public and media notoriety. One of The Viral Factory's first major corporate campaigns was a series of virals for the United States brand Trojan Condoms U.K / European launch. This in turn led to an increase in global blue chip clients and further viral campaigns with brands such as Microsoft, Ford and Coca-Cola. In 2010 The Götten Sıkma closed its USA branch. Style and content The Götten Sıkma work on feeding basic human emotions with anarchic versions of reality to get their client' ...
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Public Company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (listed company), which facilitates the trade of shares, or not ( unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states, and therefore have associations and formal designations which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation (though a corporation need not be a public company), in the United Kingdom it is usually a public limited company (plc ...
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Samsung
The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ''Samsung'' brand, and is the largest South Korean (business conglomerate). Samsung has the eighth highest global brand value. Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into five business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group, and JoongAng Group. Notable Samsung industrial affiliates include Samsung Electronics (the ...
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Marketing Companies Of The United Kingdom
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servi ...
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List Of Internet Phenomena
Social and cultural phenomena specific to the Internet include Internet memes, such as popular themes, catchphrases, images, viral videos, and jokes. When such fads and sensations occur online, they tend to grow rapidly and become more widespread because the instant communication facilitates word of mouth transmission. The below partial list focuses more on Internet phenomena that is not restricted by regional Internet laws; other countries such as China or Pakistan do have Internet phenomena specific there that is not blocked by regional laws. These are covered in List of Internet phenomena in China and List of Internet phenomena in Pakistan. Advertising and products * Beanie Babies – Cited as being the world's first Internet sensation in 1995. * ''Cooks Source'' infringement controversy – This publication drew backlash after it committed copyright infringement by using an online article without permission for commercial purposes. This backlash further increased due ...
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Viral Video
A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Hauptmann. Viral Video Style: A Closer Look at Viral Videos on YouTube. Retrieved 30 March 2016. Paper: https://www.cs.cmu.edu/~lujiang/camera_ready_papers/ICMR2014-Viral.pdf Slides: https://www.cs.cmu.edu/~lujiang/resources/ViralVideos.pdf For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms, logics that explain why sharing has become such common practice, not just how. Viral videos may be serious, and some are deeply emotional, but many more are centered on entertainment and humorous content. They may include televised comedy sketches, such as '' The Lonely Island''s " Lazy Sunday" and "Dick in a Box", '' Numa Numa''
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Seeding Agency
A seeding agency is a social media advertising agency which places branded films on websites, messageboards and online communities that are heavily frequented by users. Usually a client pays a seeding agency per pageview In web analytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file ( web page) of an Internet site. On the World Wide Web, a page reques ... or hit. See also * The Viral Factory References {{Advertising-stub Advertising agencies * ...
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Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ...
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Webby Awards
The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include websites, advertising and media, online film and video, mobile sites and apps, and social. Two winners are selected in each category, one by members of The International Academy of Digital Arts and Sciences, and one by the public who cast their votes during Webby People's Voice voting. Each winner presents a five-word acceptance speech, a trademark of the annual awards show. Hailed as the "Internet’s highest honor," the award is one of the oldest Internet-oriented awards, and is associated with the phrase "The Oscars of the Internet." History In its early years, the organization was one among others vying to be the premiere internet awards show, most notably, the Cool Site of the Year Awards. Both shows would compare themselves ...
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Hewlett Packard
The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components, as well as software and related services to consumers, small and medium-sized businesses ( SMBs), and large enterprises, including customers in the government, health, and education sectors. The company was founded in a one-car garage in Palo Alto by Bill Hewlett and David Packard in 1939, and initially produced a line of electronic test and measurement equipment. The HP Garage at 367 Addison Avenue is now designated an official California Historical Landmark, and is marked with a plaque calling it the "Birthplace of 'Silicon Valley'". The company won its first big contract in 1938 to provide test and measurement instruments for Walt Disney's production of the animated film ''Fantasia'', which allowed Hewlett and Packard to formally es ...
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Cannes
Cannes ( , , ; oc, Canas) is a city located on the French Riviera. It is a commune located in the Alpes-Maritimes department, and host city of the annual Cannes Film Festival, Midem, and Cannes Lions International Festival of Creativity. The city is known for its association with the rich and famous, its luxury hotels and restaurants, and for several conferences. History By the 2nd century BC, the Ligurian Oxybii established a settlement here known as ''Aegitna'' ( grc, Αἴγιτνα). Historians are unsure what the name means. The area was a fishing village used as a port of call between the Lérins Islands. In 154 BC, it became the scene of violent but quick conflict between the troops of Quintus Opimius and the Oxybii. In the 10th century, the town was known as Canua. The name may derive from "canna", a reed. Canua was probably the site of a small Ligurian port, and later a Roman outpost on Le Suquet hill, suggested by Roman tombs discovered here. Le Suquet hous ...
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Ford Ka
The Ford Ka is a small car manufactured by Ford Motor Company from 1996 to 2016 as a city car and from 2016 to 2021 as a subcompact car. It entered its second generation in 2008, produced by Fiat in Tychy, Poland. A third generation was introduced in 2016. The first two generations have a three-door hatchback body style, with the first generation also having a two-door convertible version that was marketed as the StreetKa and a sporty hatch version, the SportKa. The third generation was produced as a five-door hatchback and as a four-door sedan. It was initially only available in Brazil, and later was introduced in India, Italy, Mexico, Spain, South Africa (where it was marketed as the Ford Figo), Argentina, and Poland. European sales ended in 2020, and in 2021, it was taken out of production in Brazil. Pronunciation The name Ka has three possible pronunciations. It can be said using a long or short "a", or with the letters pronounced separately. Ford's press office has used all ...
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NASA
The National Aeronautics and Space Administration (NASA ) is an independent agencies of the United States government, independent agency of the US federal government responsible for the civil List of government space agencies, space program, aeronautics research, and outer space, space research. NASA was National Aeronautics and Space Act, established in 1958, succeeding the National Advisory Committee for Aeronautics (NACA), to give the U.S. space development effort a distinctly civilian orientation, emphasizing peaceful applications in space science. NASA has since led most American space exploration, including Project Mercury, Project Gemini, the 1968-1972 Apollo program, Apollo Moon landing missions, the Skylab space station, and the Space Shuttle. NASA supports the International Space Station and oversees the development of the Orion (spacecraft), Orion spacecraft and the Space Launch System for the crewed lunar Artemis program, Commercial Crew Program, Commercial Crew ...
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