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The Embassy Visual Effects
The Embassy is a visual effects studio located in Vancouver, British Columbia, Canada. The Embassy is known for its photo-realistic visual effects work on commercials and more recently, features. The studio completed a number of visual effects shots for Marvel Studios, '' Iron Man'' and more recently contributed effects to the climactic sequence of the Peter Jackson produced film, ''District 9''. The Embassy's visual effects work on ''District 9'' was nominated for an Academy Award. The Embassy is most famous for a series of commercials created for French automobile maker, Citroën. The commercials feature a computer generated car which transforms into a robot. The visual effects created for the first Citroën commercial were the subject of a promotional campaign by Apple Inc., promoting the use of its compositing software, Shake. The Embassy has also worked on advertising campaigns for Nike, Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometim ...
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Privately Held Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ''Forbes'' survey of closely held U.S. businesses sold a trillion dollars' worth of goods and service ...
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Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inter ...
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Canadian Animation Studios
Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of their being ''Canadian''. Canada is a multilingual and multicultural society home to people of groups of many different ethnic, religious, and national origins, with the majority of the population made up of Old World immigrants and their descendants. Following the initial period of French and then the much larger British colonization, different waves (or peaks) of immigration and settlement of non-indigenous peoples took place over the course of nearly two centuries and continue today. Elements of Indigenous, French, British, and more recent immigrant customs, languages, and religions have combined to form the culture of Canada, and thus a Canadian identity. Canada has also been strongly influenced by its linguistic, geographic, and ec ...
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Visual Effects Companies
The visual system comprises the sensory organ (the eye) and parts of the central nervous system (the retina containing photoreceptor cells, the optic nerve, the optic tract and the visual cortex) which gives organisms the sense of sight (the ability to detect and process visible light) as well as enabling the formation of several non-image photo response functions. It detects and interprets information from the optical spectrum perceptible to that species to "build a representation" of the surrounding environment. The visual system carries out a number of complex tasks, including the reception of light and the formation of monocular neural representations, colour vision, the neural mechanisms underlying stereopsis and assessment of distances to and between objects, the identification of a particular object of interest, motion perception, the analysis and integration of visual information, pattern recognition, accurate motor coordination under visual guidance, and more. Th ...
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GMC (automobile)
GMC (formerly the General Motors Truck Company (1911–1943), or the GMC Truck & Coach Division (1943–1998)) is a division of the American automobile manufacturer General Motors (GM) that primarily focuses on trucks and utility vehicles. GMC currently makes SUVs, pickup trucks, vans, and light-duty trucks. In the past, GMC also produced fire trucks, ambulances, heavy-duty trucks, military vehicles, motorhomes, transit buses, and medium duty trucks. While many of their vehicles are mechanically similar, GMC is positioned as a premium offering to the mainstream Chevrolet brand, and includes luxury trims Denali and Hummer EV. In North America, GMC vehicles are almost always sold alongside Buick (another premium brand) vehicles at multi-brand dealerships. History Roots to the GMC brand can be traced to 1900, when the "Grabowsky Motor Company" was established by brothers Max (1874-1946) and Morris Grabowsky, in Detroit, and renamed Rapid Motor Vehicle Company in 1902 whe ...
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Chevrolet
Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ousted General Motors founder William C. Durant (1861–1947) started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918, and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929 with the Chevrolet International. Chevrolet-branded vehicles are sold in most a ...
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Mercedes-Benz
Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartered in Stuttgart, Baden-Württemberg, Germany. Mercedes-Benz AG produces consumer luxury vehicles and commercial vehicles badged as Mercedes-Benz. From November 2019 onwards, Mercedes-Benz-badged heavy commercial vehicles (trucks and buses) are managed by Daimler Truck, a former part of the Mercedes-Benz Group turned into an independent company in late 2021. In 2018, Mercedes-Benz was the largest brand of premium vehicles in the world, having sold 2.31 million passenger cars. The brand's origins lie in Daimler-Motoren-Gesellschaft's 1901 Mercedes (marque), Mercedes and Carl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first internal combustion engine in a self-propelled automobile. The slogan for the brand is "the bes ...
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Nike, Inc
Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed 76,700 people worldwide. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, ...
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Shake (software)
Shake is a discontinued image compositing package used in the post-production industry developed by Nothing Real for Windows and later acquired by Apple Inc. Shake was widely used in visual effects and digital compositing for film, video and commercials. Shake exposed its node graph architecture graphically. It enabled complex image processing sequences to be designed through the connection of effects "nodes" in a graphical workflow interface. This type of compositing interface allowed great flexibility, including the ability to modify the parameters of an earlier image processing step "in context" (while viewing the final composite). Many other compositing packages, such as Blender, Blackmagic Fusion, Nuke and Cineon, also used a similar node-based approach. Shake was available for Mac OS X and Linux. Support for Microsoft Windows and IRIX was discontinued in previous versions. On July 30, 2009, Apple discontinued Shake. No direct product replacement was announced by Appl ...
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Compositing
Compositing is the process or technique of combining visual elements from separate sources into single images, often to create the illusion that all those elements are parts of the same scene. Live action, Live-action shooting for compositing is variously called "chroma key", "blue screen", "green screen" and other names. Today, most, though not all, compositing is achieved through digital image manipulation. Pre-digital compositing techniques, however, go back as far as the trick films of Georges Méliès in the late 19th century, and some are still in use. Basic procedure All compositing involves the replacement of selected parts of an image with other material, usually, but not always, from another image. In the digital method of compositing, software commands designate a narrowly defined color as the part of an image to be replaced. Then the software (e.g. Natron_(software), Natron) replaces every pixel within the designated color range with a pixel from another image, ali ...
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Citroën
Citroën () is a French automobile brand. The "Automobiles Citroën" manufacturing company was founded in March 1919 by André Citroën. Citroën is owned by Stellantis since 2021 and previously was part of the PSA Group after Peugeot acquired 89.95% share in 1976. Citroën's head office is located in the Stellantis Poissy Plant in Saint-Ouen-sur-Seine since 2021 (previously in Rueil-Malmaison) and its offices studies and research in Vélizy-Villacoublay, Poissy (CEMR), Carrières-sous-Poissy and Sochaux-Montbéliard. In 1934, the firm established its reputation for innovative technology with the Traction Avant. This was the world's first car to be mass-produced with front-wheel drive, four-wheel independent suspension, as well as unibody construction, omitting a separate chassis, and instead using the body of the car itself as its main load-bearing structure. In 1954, they produced the world's first hydropneumatic self-levelling suspension system then, in 1955, the revolutio ...
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Visual Effects
Visual effects (sometimes abbreviated VFX) is the process by which imagery is created or manipulated outside the context of a live-action shot in filmmaking and video production. The integration of live-action footage and other live-action footage or CGI elements to create realistic imagery is called VFX. VFX involves the integration of live-action footage (which may include in-camera special effects) and generated-imagery (digital or optics, animals or creatures) which look realistic, but would be dangerous, expensive, impractical, time-consuming or impossible to capture on film. Visual effects using computer-generated imagery (CGI) have more recently become accessible to the independent filmmaker with the introduction of affordable and relatively easy-to-use animation and compositing software. History Early developments In 1857, Oscar Rejlander created the world's first "special effects" image by combining different sections of 32 negatives into a single image, making a m ...
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