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Transfer (propaganda)
Transfer is a technique used in propaganda and advertising. Also known as association, this is a technique of projecting positive or negative qualities ( praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols superimposed over other visual images. An example of common use of this technique in the United States is for the President to be filmed or photographed in front of the country's flag. Another technique used is celebrity endorsement. Example of using the method for negative purpose is association of LGBTQ with pedophilia that is used by the authorities and pro-government media in Russia. See also * Propaganda * Advertising * Persuasion * Gestalt psychology Gestalt psycholo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts. Beginning in the twentieth century, the English term ''propaganda'' became associated with a Psychological manipulation, manipulative approach, but historically, propaganda had been a neutral descriptive term of any material that promotes certain opinions or ideology, ideologies. A wide range of materials and media are used for conveying propaganda messages, which changed as new technologies were invented, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites. More recently, the digital age has given rise to new ways of dissemina ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Testimonial
In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word " endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing. Celebrity endorsements Advertisers have attempted to quantify and qualify the use of celebrities in their marketing campaigns by evaluating the awareness generated, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior. Social media such as Twitter have become increasingly popular mediums for celebrities to endorse brands and to attempt to influence purchasing behavior. According to a study by Zenith, social media ad spending was $29 billion in 2016 and is expected to rise to $50 billion in 2019. Advertising and marketing companies sponsor celebrities to tweet and infl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propaganda Techniques
Propaganda techniques are methods used in propaganda to convince an audience to believe what the propagandist wants them to believe. Many propaganda techniques are based on social psychology, socio-psychological research. Many of these same techniques can be classified as informal fallacy, logical fallacies or abusive power and control tactics. General character Definition In their book ''Propaganda and Persuasion'', authors Garth S. Jowett and Victoria O'Donnell define propaganda as the "deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist". Harold Dwight Lasswell, Harold D. Laswell's definition targets even more precisely the technical aspect: "Propaganda in the broadest sense is the technique of influencing human action by the manipulation of representations. These representations may take spoken, written, pictorial or musical form." Manipulation can be or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gestalt Psychology
Gestalt psychology, gestaltism, or configurationism is a school of psychology and a theory of perception that emphasises the processing of entire patterns and configurations, and not merely individual components. It emerged in the early twentieth century in Austria and Germany as a rejection of basic principles of Wilhelm Wundt's and Edward Titchener's elementalist and structuralist psychology. Gestalt psychology is often associated with the adage, "The whole is greater than the sum of its parts". In Gestalt theory, information is perceived as wholes rather than disparate parts which are then processed summatively. As used in Gestalt psychology, the German word ''Gestalt'' ( , ; meaning "form") is interpreted as "pattern" or "configuration". It differs from Gestalt therapy, which is only peripherally linked to Gestalt psychology. Origin and history Max Wertheimer, Kurt Koffka, and Wolfgang Köhler founded Gestalt psychology in the early 20th century. The dominant view ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Persuasion
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpret ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts. Beginning in the twentieth century, the English term ''propaganda'' became associated with a Psychological manipulation, manipulative approach, but historically, propaganda had been a neutral descriptive term of any material that promotes certain opinions or ideology, ideologies. A wide range of materials and media are used for conveying propaganda messages, which changed as new technologies were invented, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites. More recently, the digital age has given rise to new ways of dissemina ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rossiyskaya Gazeta
' () is a Russian newspaper published by the Government of Russia. History ''Rossiyskaya Gazeta'' was founded in 1990 by the Supreme Soviet of the RSFSR, Supreme Soviet of the Russian SFSR during the ''glasnost'' reforms in Soviet Union, shortly before the Dissolution of the Soviet Union, country dissolved in 1991. ''Rossiyskaya Gazeta'' became official government newspaper of the Russian Federation, replacing ''Izvestia'' and ''Sovetskaya Rossiya'' newspapers, which were both privatized after the Soviet Union's dissolution. The role of ''Rossiyskaya Gazeta'' is determined by the Law of the Russian Federation N 5-FZ, dated 14 June 1994 and entitled "''On the Procedure of Publication and Enactment of Federal Constitutional Laws, Federal Laws and Acts of the Houses of the Federal Assembly''", by the Decrees of the President of the Russian Federation, dated 23 May 1996 No. 763, "''On the Procedure of Publication and Enactment of the Acts of the President of the Russian Federation, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Izvestia
''Izvestia'' ( rus, Известия, r=Izvestiya, p=ɪzˈvʲesʲtʲɪjə, "The News") is a daily broadsheet newspaper in Russia. Founded in February 1917, ''Izvestia'', which covered foreign relations, was the organ of the Supreme Soviet of the Soviet Union, disseminating official state propaganda. It is now described as a "national newspaper" of Russia. The word ''wikt:известие#Russian, izvestiya'' in Russian means "bring news" or "tidings", "herald" (an official messenger bringing news), derived from the verb ''izveshchat'' ("to inform", "to notify"). History 1917–1991 During the Soviet period, while ''Pravda'' served as the official mouthpiece of the Communist Party of the Soviet Union, Communist Party, ''Izvestia'' expressed the official views of the Soviet government as published by the Presidium of the Supreme Soviet of the USSR. Its full name was ''Izvestija Sovjetov Narodnyh Djeputatov SSSR'' (in Russian, ''Известия Советов народных � ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pedophilia
Pedophilia ( alternatively spelled paedophilia) is a psychiatric disorder in which an adult or older adolescent experiences a primary or exclusive sexual attraction to prepubescent children. Although girls typically begin the process of puberty at age 10 or 11, and boys at age 11 or 12, psychiatric diagnostic criteria for pedophilia extend the cut-off point for prepubescence to age 13. People with the disorder are often referred to as pedophiles (or paedophiles). Pedophilia is a paraphilia. In recent versions of formal diagnostic coding systems such as the DSM-5 and ICD-11, "pedophilia" is distinguished from "pedophilic disorder". Pedophilic disorder is defined as a pattern of pedophilic arousal accompanied by either subjective distress or interpersonal difficulty, or having acted on that arousal. The DSM-5 requires that a person must be at least 16 years old, and at least five years older than the prepubescent child or children they are aroused by, for the attraction to be d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LGBTQ
LGBTQ people are individuals who are lesbian, Gay men, gay, bisexual, transgender, queer, or questioning (sexuality and gender), questioning. Many variants of the initialism are used; LGBTQIA+ people incorporates intersex, Asexuality, asexual, Aromanticism, aromantic, agender, and other individuals. The group is generally conceived as broadly encompassing all individuals who are part of a Sexual and gender minorities, sexual or gender minority, including all Sexual orientation, sexual orientations, romantic orientations, gender identities, and sex characteristics that are Non-heterosexual, not heterosexual, heteroromantic, cisgender, or endosex, respectively. Scope and terminology A broad array of sexual and gender minority identities are usually included in who is considered LGBTQ. The term ''gender, sexual, and romantic minorities'' is sometimes used as an alternative umbrella term for this group. Groups that make up the larger group of LGBTQ people include: * People with a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Institute For Propaganda Analysis
The Institute for Propaganda Analysis (IPA) was a U.S.-based organization operating from 1937 to 1942, composed of social scientists, opinion leaders, historians, educators, and journalists. Created by Kirtley Mather, Edward A. Filene, and Clyde R. Miller, because of the general concern that increased amounts of propaganda were decreasing the public's ability to critical thinking, think critically. The IPA's purpose was to spark rational thinking and provide a guide to help the public have well-informed discussions on current issues. "To teach people how to think rather than what to think." The IPA focused on domestic propaganda issues that might become possible threats to the democratic ways of life. :For the IPA, Nazism, communism, the conservative anti-communist movement, England’s foreign policy, and Latin American dictatorships were all undemocratic. By labeling these group as such, the IPA promoted a democratic society based on freedom of speech and citizen participation in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
