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Transcreation
Transcreation is a term coined from the words "translation" and "creation", and a concept used in the field of translation studies to describe the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language. It is related to the concept of Language localisation, localization, which similarly involves comprehensively adapting a translated text for the target audience. Transcreation highlights the translator's creative role. Unlike many other forms of translation, transcreation also often involves adapting not only words, but video and images to the target audience. Transcreation theory was first developed in the field of literary translation, and began to be adapted for use global marketing and advertising in the early 21st century. The transcreation approach is also heavily u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Language Localisation
Language localisation (or language localization) is the process of adapting a product's translation to a specific country or region. It is the second phase of a larger process of product translation and cultural adaptation (for specific countries, regions, cultures or groups) to account for differences in distinct markets, a process known as internationalization and localization, internationalisation and localisation. Language localisation differs from Translation, translation activity because it involves a comprehensive study of the target culture in order to correctly adapt the product to local needs. Localisation can be referred to by the numeronym L10N (as in: "L", followed by the number 10, and then "N"). The localisation process is most generally related to the cultural adaptation and translation of software localization, software, video game localization, video games, websites, and technical communication, as well as audio/voiceover, video, writing system, Script typeface, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Translation Studies
Translation studies is an academic interdiscipline dealing with the systematic study of the theory, description and application of translation, interpreting, and localization. As an interdiscipline, translation studies borrows much from the various fields of study that support translation. These include comparative literature, computer science, history, linguistics, philology, philosophy, semiotics, and terminology. The term “translation studies” was coined by the Amsterdam-based American scholar James S. Holmes in his 1972 paper “The name and nature of translation studies”, which is considered a foundational statement for the discipline. Writers in English occasionally use the term "translatology" (and less commonly "traductology") to refer to translation studies, and the corresponding French term for the discipline is usually (as in the ). In the United States, there is a preference for the term "translation and interpreting studies" (as in the American Translation an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Food Truck
A food truck is a large motorized vehicle (such as a van or multi-stop truck) or trailer equipped to store, transport, cook, prepare, serve and/or sell food. Some food trucks, such as ice cream trucks, sell frozen or prepackaged food, but many have on-board kitchens and prepare food from scratch, or they reheat food that was previously prepared in a brick and mortar commercial kitchen. Sandwiches, hamburgers, hot dogs, chicken, tacos, pizza, french fries and other typical fast food and finger food staples are common food truck fare, though since the pop-up restaurant phenomenon of the 2010s, food trucks specializing in a wide variety of gourmet, specialty, global, regional, and fusion cuisines have seen growing popularity. Food trucks often also sell or fully specialize in beverages such as soft drink, juice, coffee, tea, and water, as well as treats such as ice cream, pastries, and fried dough. Historical predecessors of food trucks were horse-drawn chuckwagons and lunch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internationalization And Localization
In computing, internationalization and localization (American English, American) or internationalisation and localisation (British English, British), often abbreviated i18n and l10n respectively, are means of adapting to different languages, regional peculiarities and technical requirements of a target locale (computer software), locale. Internationalization is the process of designing a software application so that it can be adapted to various languages and regions without engineering changes. Localization is the process of adapting internationalized software for a specific region or language by translating text and adding locale-specific components. Localization (which is potentially performed multiple times, for different locales) uses the infrastructure or flexibility provided by internationalization (which is ideally performed only once before localization, or as an integral part of ongoing development). Naming The terms are frequently abbreviated to the numeronyms ''i18n ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Literal Translation
Literal translation, direct translation, or word-for-word translation is the translation of a text done by translating each word separately without analysing how the words are used together in a phrase or sentence. In translation theory, another term for literal translation is ''metaphrase'' (as opposed to ''paraphrase'' for an analogous translation). It is to be distinguished from an Language interpretation, interpretation (done, for example, by an interpreter). Literal translation leads to mistranslation of idioms, which can be a serious problem for machine translation. Translation studies Usage The term "literal translation" often appeared in the titles of 19th-century English translations of the classical Bible and other texts. Cribs Word-for-word translations ("cribs", "ponies", or "trots") are sometimes prepared for writers who are translating a work written in a language they do not know. For example, Robert Pinsky is reported to have used a literal translation in prep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Free Translation
Untranslatability is the property of text or speech for which no equivalent can be found when translated into another (given) language. A text that is considered to be untranslatable is considered a ''lacuna'', or lexical gap. The term arises when describing the difficulty of achieving the so-called perfect translation. It is based on the notion that there are certain concepts and words that are so interrelated that an accurate translation becomes an impossible task. Some writers have suggested that language carries sacred notions or is intrinsic to national identity. Brian James Baer posits that untranslatability is sometimes seen by nations as proof of the national genius. He quotes Alexandra Jaffe: "When translators talk about untranslatable, they often reinforce the notion that each language has its own 'genius', an 'essence' that naturally sets it apart from all other languages and reflects something of the 'soul' of its culture or people". A translator, however, can resor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Icelandic Language
Icelandic ( ; , ) is a North Germanic languages, North Germanic language from the Indo-European languages, Indo-European language family spoken by about 314,000 people, the vast majority of whom live in Iceland, where it is the national language. Since it is a West Scandinavian languages, West Scandinavian language, it is most closely related to Faroese language, Faroese, western Norwegian dialects, and the extinct language Norn language, Norn. It is not mutually intelligible with the continental Scandinavian languages (Danish language, Danish, Norwegian language, Norwegian, and Swedish language, Swedish) and is more distinct from the most widely spoken Germanic languages, English language, English and German language, German. The written forms of Icelandic and Faroese are very similar, but their spoken forms are not Mutual intelligibility, mutually intelligible. The language is more Linguistic conservatism, conservative than most other Germanic languages. While most of them hav ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gotham Entertainment Group
Gotham Entertainment Group LLC was an American company established in 1997 to establish a leadership position in the Indian comic magazine and children's book market. The company was established by executives in the industry including the former CEO of Time-Life, the former Presidents of Warner Music Media and Bertelsmann Music Group (BMG) Direct, and the former Regional Creative Director of J. Walter Thompson-Asia Pacific. Gotham's CEO, Sharad Devarajan, is an entrepreneur with prior media experience at MTV Networks, Ford Modeling Agency, Elektra Entertainment, and DC Comics. History Gotham comics started publishing comics in India in the year 1998. In the early to mid-2000s, Gotham established itself as one of the leading providers of international comic magazines in India, securing publishing relationships with DC Comics, Marvel Comics, Dark Horse Comics, MAD Magazine, Panini, S.p.A. and Warner Bros. Worldwide Publishing. Through these arrangements, Gotham had access to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Taj Mahal
The Taj Mahal ( ; ; ) is an ivory-white marble mausoleum on the right bank of the river Yamuna in Agra, Uttar Pradesh, India. It was commissioned in 1631 by the fifth Mughal Empire, Mughal emperor, Shah Jahan () to house the tomb of his beloved wife, Mumtaz Mahal; it also houses the tomb of Shah Jahan himself. The tomb is the centrepiece of a complex, which includes a mosque and a guest house, and is set in formal gardens bounded on three sides by a crenellated wall. Construction of the mausoleum was completed in 1648, but work continued on other phases of the project for another five years. The first ceremony held at the mausoleum was an observance by Shah Jahan, on 6 February 1643, of the 12th anniversary of the death of Mumtaz Mahal. The Taj Mahal complex is believed to have been completed in its entirety in 1653 at a cost estimated at the time to be around 32 million, which in 2015 would be approximately 52.8 billion (827 million). The building complex incorporates ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rakshasa
Rākshasa (, , ; ; "preservers") are a race of usually malevolent beings prominently featured in Hinduism, Buddhism, Jainism and Folk Islam. They reside on Earth but possess supernatural powers, which they usually use for evil acts such as disrupting Vedic sacrifices or eating humans. The term is also used to describe asuras, a class of power-seeking beings that oppose the benevolent devas. They are often depicted as antagonists in Hindu scriptures, as well as in Buddhism and Jainism. The female form of rakshasa is rakshasi (). Hinduism In Puranas Brahmā, in a form composed of the quality of foulness, produced hunger, of whom anger was born: and the god put forth in darkness beings emaciate with hunger, of hideous aspects, and with long beards. Those beings hastened to the deity. Such of them as exclaimed, “Oh preserve us!” were thence called Rākṣasas. Those created beings, overwhelmed by hunger, attempted to seize the waters. Those among them who said, “ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dhoti
The dhoti is an ankle-length breechcloth, wrapped around the waist and the legs, in resemblance to the shape of trousers. The dhoti is a garment of ethnic wear for men in the Indian subcontinent. The dhoti is fashioned out of a rectangular piece of unstitched cloth, of usually around in length. The dhoti is the male counterpart of the sari, worn by females to religious and secular ceremonies ( functions). A is a yellow silk dhoti worn on auspicious occasions. Dhotis must not be confused with "readymade panchakachams" or "dhoti pants", which are a new ready to wear trend, popular among women and typical of children. Although the terms '' mundu'' or '' veshti'' are used interchangeably with "dhoti", they are different from the dhoti, which is "looped" or wrapped around the legs, in the form of trousers or pants. The dhoti is better known as panchakacham in South India, which may even be worn while doing dances such as moonwalks. While the sari is still draped by many wom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
