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Tracking Pixel
Spy pixels or tracker pixels are hyperlinks to remote image files in HTML email messages that have the effect of spying on the person reading the email if the image is downloaded. They are commonly embedded in the HTML of an email as small, imperceptible, transparent graphic files.Sipior, Janice C., Burke T. Ward, and Ruben A. Mendoza. 2011. “Online Privacy Concerns Associated with Cookies, Flash Cookies, and Web Beacons.” ''Journal of Internet Commerce'' 10(1):1–16. Spy pixels are commonly used in marketing, and there are several countermeasures in place that aim to block email tracking pixels. However, there are few regulations in place that effectively guard against email tracking approaches. History Networked email was pioneered in 1971 by Ray Tomlinson and has made it much more convenient to send and receive messages as opposed to traditional postal mail.Hossin. M. 2019.Email Tracking Beacon: Concerns and Solutions. ''International Journal of Engineering Research And'' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Zogby International
John J. Zogby (born September 3, 1948) is an American public opinion pollster, author, and public speaker. He is founder of the Zogby poll, and the Zogby International poll. Besides his profile in politics, he has also become a figure in popular culture, and he is the subject of a 2024 documentary, "People, Not Numbers," based on his working principle, "I poll people, not numbers." Early years and education John Zogby was born on September 3, 1948, and grew up in Utica, New York, where he still lives. He is the son of Lebanese Catholic immigrants. His father, Joseph Rachid Zogby, was an immigrant from Lebanon who ran a successful Utica grocery store with his brothers. Immigration has always been an important part of Zogby's personal approach to polling, and he noted his father's immigration status in an op-ed, "I am the son of an illegal immigrant. My father came here illegally from Lebanon, and my father is my heart." He dedicated ''Beyond the Horse Race'' to his mother, S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Litmus Software
Litmus is a water-soluble mixture of different dyes extracted from lichens. It is often absorbed onto filter paper to produce one of the oldest forms of pH indicator, used to test materials for acidity. In an acidic medium, blue litmus paper turns red, while in a basic or alkaline medium, red litmus paper turns blue. In short, it is a dye and indicator which is used to place substances on a pH scale. History The word "litmus" comes from the Old Norse word "litmosi" meaning "colour moss" or "colouring moss". The word is attested only in one Mediaeval source, a Norwegian law codex from 1316 in a chapter on customs and excise duties on pelts and furs. About 1300, the Spanish physician Arnaldus de Villa Nova began using litmus to study acids and bases. From the 16th century onwards, the blue dye was extracted from some lichens, especially in the Netherlands. Natural sources Litmus can be found in many different species of lichens. The dyes are extracted from such species as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Neustar
Neustar, Inc. is an American technology company that provides real-time information and analytics for risk, digital performance, defense, telecommunications, entertainment, and marketing industries, and also provides clearinghouse and directory services to the global communications and Internet industries. Neustar was the domain name registry for a number of top-level domains, including .biz, .us (on behalf of United States Department of Commerce), .co, .nyc (on behalf of the city of New York), and .in (on behalf of the National Internet Exchange of India) until the sale of the division to GoDaddy in 2020. Until the end of 2018, Neustar was also a North American Numbering Plan Administrator under behalf of the Federal Communications Commission, a role continued from its founder, Lockheed Martin. Their first contract was granted in 1997 and was renewed under its spin-off in 1999, 2004, and 2012. Since 2019, it has been replaced by Somos, Inc. History Neustar was found ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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The Acxiom
''The'' is a grammatical article in English, denoting nouns that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with nouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of the archaic pronoun ''thee'') ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Geopositioning
Geopositioning is the process of determining or estimating the geographic position of an object or a person. Geopositioning yields a set of geographic coordinates (such as latitude and longitude) in a given map datum. Geographic positions may also be expressed indirectly, as a distance in linear referencing or as a bearing and range from a known landmark. In turn, positions can determine a meaningful location, such as a street address. Geoposition is sometimes referred to as ''geolocation'', and the process of geopositioning may also be described as ''geo-localization''. Specific instances include: * animal geotracking, the process of inferring the location of animals over time; * positioning system, the mechanisms for the determination of geographic positions in general; * internet geolocation, geolocating a device connected to the internet; * and mobile phone tracking. Geofencing ''Geofencing'' involves creating a virtual geographic boundary (a geofence), enabling software ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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E-commerce
E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is the largest sector of the electronics industry and is in turn driven by the technological advances of the semiconductor industry. Defining e-commerce The term was coined and first employed by Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transacti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Metadata
Metadata (or metainformation) is "data that provides information about other data", but not the content of the data itself, such as the text of a message or the image itself. There are many distinct types of metadata, including: * Descriptive metadata – the descriptive information about a resource. It is used for discovery and identification. It includes elements such as title, abstract, author, and keywords. * Structural metadata – metadata about containers of data and indicates how compound objects are put together, for example, how pages are ordered to form chapters. It describes the types, versions, relationships, and other characteristics of digital materials. * Administrative metadata – the information to help manage a resource, like resource type, and permissions, and when and how it was created. * Reference metadata – the information about the contents and quality of Statistical data type, statistical data. * Statistical metadata – also called process data, may ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
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Information Architecture
Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design, architecture and information science to the digital landscape. Typically, it involves a model or concept of information that is used and applied to activities which require explicit details of complex information systems. These activities include library systems and database development. Definition ''Information architecture'' has somewhat different meanings in different branches of information systems or information technology: # The structural design of shared information environments. # The art and science of organizing and labeling web sites, intranets, online communities, and software to support findability and usability. # An emerging community of practice focused on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |