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The Balance (website)
The Balance is an American website focused on simplifying personal finance topics and news. Headquartered in New York City, The Balance is part of the Dotdash Meredith family of websites. The Balance currently reaches 19 million unique viewers in the US each month. History The Balance grew out of the financial content written for the website About.com, which was launched in 1996. The site was re-launched as a stand-alone personal finance vertical with updated content from About.com, as well as new content, on September 6, 2016. The site was the second of five vertical sites launched from the content that had comprised About.com by Dotdash, the rebranded About.com entity. Website While Dotdash launched all of its brands with a graphics-heavy design scheme, The Balance's is more restrained to "reflect the weightiness of the topic", according to Dotdash CEO Neil Vogel. At launch, The Balance featured more than 34,000 pieces of content written by 70 contributors. The site is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dotdash Meredith
Dotdash Meredith (formerly The Mining Company, About.com and Dotdash) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including Verywell, Investopedia, ''People'', '' The Balance'', Byrdie, MyDomaine, '' Brides'', The Spruce, Simply Recipes, Serious Eats, Liquor.com, Lifewire, TripSavvy, TreeHugger, and ThoughtCo. In August 2012, About.com became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. In addition to its Manhattan headquarters, Dotdash Meredith maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa, and Birmingham, Alabama. The company took its Dotdash Meredith name in 2021 after IAC acquired Meredith Corporation and Time Inc. Time had merged with War ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Website
A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. The most-visited sites are Google, YouTube, and Facebook. All publicly-accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company's internal website for its employees. Users can access websites on a range of devices, including desktops, laptops, tablets, and smartphones. The app used on these devices is called a web browser. Background The World Wide Web (WWW) was created in 1989 by the British CERN computer scientist Tim Berners-Lee. On 30 April 1993, CERN announced that the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Personal Finance
Personal finance is the financial management that an individual or a family unit performs to budget, save, and spend monetary resources in a controlled manner, taking into account various financial risks and future life events. When planning personal finances, the individual would take into account the suitability of various banking products ( checking accounts, savings accounts, credit cards, and loans), insurance products ( health insurance, disability insurance, life insurance, etc.), and investment products ( bonds, stocks, real estate, etc.), as well as participation in monitoring and management of credit scores, income taxes, retirement funds and pensions. History Before a specialty in personal finance was developed, various closely related disciplines, such as family economics and consumer economics, were taught in various colleges as part of home economics for over 100 years. In 1920, Hazel Kyrk's dissertation at the University of Chicago was inst ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive with a respective county. The city is the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the United States by both population and urban area. New York is a global center of finance and commerce, culture, technology, entertainment and media, academics, and scientific output, the arts and fashion, and, as home to the headquarters of the United Nations, international diplomacy. With an estimated population in 2024 of 8,478,072 distributed over , the city is the most densely populated major city in the United States. New York City has more than double the population of Los Angeles, the nation's second-most populous city. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unique User
A unique user is a term in web analytics that refers to data of a Pageview of a unique IP, whose presence is only counted once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a standard period of time (Active users), who are traced by placing a HTTP cookie, cookie on the user's device. A website's number of unique users is measured over a standard period of time. The metric is often quoted to potential advertisers or investors.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoinCommon Language: Marketing Activities and Metrics Project Tracking unique users The purpose of Web t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Millennials
Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most millennials are the children of Baby Boomers. In turn, millennials are often the parents of Generation Alpha. As the first generation to grow up with the Internet, millennials have been described as the first global generation. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, social media, and technology in general. The term " digital natives", which is now also applied to successive generations, was originally coined to describe this generation. Between the 1990s and 2010s, people from developing countries became increasingly well-educated, a factor that boosted economic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Folio (magazine)
''Folio'', also known as ''Folio: The Magazine of Magazine Management'' and ''Folio: magazine'', was a trade magazine for the magazine industry. The magazine was established in 1972 and became known as "the bible of the magazine publishing industry". Associated initiatives included The FOLIO: Show, a magazine industry trade show and conference; FOLIO: 400, a comprehensive review of major American magazines; The ''FOLIO: Ad Guide'', analyzing magazine advertising; and the ''FOLIO: Source Book'', a buyer's guide for publishers. The publishers of ''Folio'' also organized the Eddie & Ozzie Awards in recognition of high-quality magazines, and inducted new members into the Editorial & Design Hall of Fame. Overview The magazine covered various financial and publishing aspects of the magazine publishing industry. ''Folio:'' was a "vertical" publication "aimed at people who hold different jobs within" the magazine publishing industry. Many stories focused on a particular periodic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo! Finance
Yahoo Finance is a media property that is part of the Yahoo network. It provides financial news, data and commentary including stock quotes, press releases, financial reports, and original content. It also offers online tools for personal finance management, including portfolio tracking, interactive charts, and stock screening. In addition to posting paid partner content from other web sites, it posts original stories by its team of staff journalists. Comscore ranked Yahoo Finance as the number 1 most popular financial news and research site in 2008, a ranking it has continued to maintain as of May 2024. , the site had approximately 150 million monthly active users. In 2017, Yahoo Finance added the feature to look at news surrounding cryptocurrency. Yahoo Finance video programs have been made available via connected TVs and devices, including Apple TV, Samsung TV Plus, YouTube, Amazon Freevee, and DirecTV. History In 2001, Yahoo Finance launched a subscription service ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Display Advertising
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015. Overview Digital display advertising is an online form of advertising in which the company's promotional messages appear on third-party sites or search engine results pages such as publishers or social networks. There is an evidence showing that this advertising can increase the number of website page view of a company from most types of customers except fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Performance-based Advertising
Performance Marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed. Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisements. Performance marketing is different from Brand Marketing which focuses on awareness, consideration, and opinions among target consumers. Performance marketing is an integral part of an overall marketing strategy, and its effectiveness can be influenced by other promotional methods such as branding, media advertising, guerrilla marketing, and more. To assess the overall effectiveness of marketing activities, marketers analyze these influences further using tools like Brand Lift or similar metrics. Pri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Finance Websites
Finance refers to monetary resources and to the study and discipline of money, currency, assets and liabilities. As a subject of study, is a field of Business Administration wich study the planning, organizing, leading, and controlling of an organization's resources to achieve its goals. Based on the scope of financial activities in financial systems, the discipline can be divided into personal, corporate, and public finance. In these financial systems, assets are bought, sold, or traded as financial instruments, such as currencies, loans, bonds, shares, stocks, options, futures, etc. Assets can also be banked, invested, and insured to maximize value and minimize loss. In practice, risks are always present in any financial action and entities. Due to its wide scope, a broad range of subfields exists within finance. Asset-, money-, risk- and investment management aim to maximize value and minimize volatility. Financial analysis assesses the viability, stability, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Properties Established In 2016
The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks that consists of Private network, private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, Wireless network, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the interlinked hypertext documents and Web application, applications of the World Wide Web (WWW), email, electronic mail, internet telephony, streaming media and file sharing. The origins of the Internet date back to research that enabled the time-sharing of computer resources, the development of packet switching in the 1960s and the design of computer networks for data communication. The set of rules (communication protocols) to enable i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
