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Soft Launch
A soft launch, also known as a soft opening, is a preview release of a product or service to a limited audience prior to the general public. Soft-launching a product is sometimes used to gather data or customer feedback, prior to making it widely available during an official release or grand opening. A company may also choose a soft launch to test the functionality of a product, allowing adjustments to be made before a wider release and marketing efforts are implemented. Computer related When implementing a soft launch strategy, a company releases a product with little or no marketing. A soft launch permits a company to react to customer demands quickly and effectively, introducing new features which will ultimately make the product successful. For companies with a limited budget, a soft launch can allow them to focus on product development rather than marketing. Website Soft launches can be used with websites to help roll out new features, test or tweak a design (or possible ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Grand Opening
An opening ceremony, grand opening, or ribbon-cutting ceremony marks the official opening of a newly-constructed location or the start of an event.''Streetwise Meeting and Event Planning'' Grand Openings: Chapter 8. . pp. 89–103. Opening ceremonies at large events such as the , , ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brick And Mortar
Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerce businesses in the 2000s, brick-and-mortar businesses are companies that have a physical presence (e.g., a retail shop in a building) and offer face-to-face customer experiences. This term is usually used to contrast with a transitory business or an Internet-only presence, such as fully online shops, which have no physical presence for shoppers to visit, talk with staff in person, touch and handle products and buy from the firm in person. However, such online businesses normally have non-public physical facilities from which they either run business operations (e.g., the company headquarters and back office facilit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Development
In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The products developed by an organisation provide the means for it to generate income. For many technology-intensive firms their approach is based on exploiting technological innovation in a rapidly changing market. The product can be tangible (something physical which one can touch) or intangible (like a service or experience), though sometimes services and other processes are distinguished from "products". NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market. Cost, time, and quality are the main variables that dri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Innovation
Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity realizing or redistributing value". Others have different definitions; a common element in the definitions is a focus on newness, improvement, and spread of ideas or technologies. Innovation often takes place through the development of more-effective products, processes, services, technologies, art works or business models that innovators make available to markets, governments and society. Innovation is related to, but not the same as, invention: innovation is more apt to involve the practical implementation of an invention (i.e. new / improved ability) to make a meaningful impact in a market or society, and not all innovations require a new invention. Technical innovation often manifests itself via the engineering process when the p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Innovators
Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity realizing or redistributing value". Others have different definitions; a common element in the definitions is a focus on newness, improvement, and spread of ideas or technologies. Innovation often takes place through the development of more-effective products, processes, services, technologies, art works or business models that innovators make available to markets, governments and society. Innovation is related to, but not the same as, invention: innovation is more apt to involve the practical implementation of an invention (i.e. new / improved ability) to make a meaningful impact in a market or society, and not all innovations require a new invention. Technical innovation often manifests itself via the engineering process when the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Design
A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' expresses the process of developing a design. In some cases, the direct construction of an object without an explicit prior plan (such as in craftwork, some engineering, coding, and graphic design) may also be considered to be a design activity. The design usually has to satisfy certain goals and constraints; may take into account aesthetic, functional, economic, or socio-political considerations; and is expected to interact with a certain environment. Typical examples of designs include architectural and engineering drawings, circuit diagrams, sewing patterns and less tangible artefacts such as business process models. Designing People who produce designs are called ''designers''. The term 'designer' generally refers to someone who ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Selfie
A selfie () is a self-portrait photograph, typically taken with a digital camera or smartphone, which may be held in the hand or supported by a selfie stick. Selfies are often shared on social media, via social networking services such as Facebook, Twitter, Snapchat, and Instagram. They are often casual in nature (or made to appear casual). A "Selfie" typically refers to self-portrait photos that are taken with the camera held at arm's length, as opposed to those taken by using a self-timer or remote. A selfie, however, may include multiple subjects however; as long as the photo is being taken by one of the subjects featured, it is considered a selfie. However, some other terms for selfies with multiple people include usie, groufie, and wefie. Alternatively, one can take a mirror selfie, with the camera pointed at a mirror instead of directly at one's face, often to get a full-body shot. Etymology "Selfie" is an example of hypocorism – a type of word formation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media Influencer
An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social media has helped people increase their outreach to a global audience. Today, popular influencers are found on popular online platforms such as Twitch, Instagram, YouTube, Snapchat, Discord, Twitter, Facebook, VSCO, Reddit, WeChat, QQ, and TikTok. Internet celebrities often function as lifestyle gurus who promote a particular lifestyle or attitude. In this role, they are crucial influencers or multipliers for trends in genres including fashion, cooking, technology, traveling, video games, movies, Esports, politics, music, sports, and entertainment, etc. Internet celebrities may be recruited by companies for influencer marketing to advertise products to their fans and followers on their platforms. History In 1991 with the wide public ava ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sky Sports
Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1991, and has sometimes played a large role inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in 1992. Sky Sports Main Event, Premier League, Football, Cricket, Golf, F1, Action and Arena are available as a premium package on top of the basic Sky package. These services are also available as premium channels on nearly every satellite, cable and IPTV broadcasting system in the United Kingdom and Ireland. Sky Sports News, Sky Sports Racing and Sky Sports Mix are all provided as part of basic packages. The Sky Sports network is managed by Jonathan Licht. Hist ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many List of islands of the United Kingdom, smaller islands within the British Isles. Northern Ireland shares Republic of Ireland–United Kingdom border, a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. The total area of the United Kingdom is , with an estimated 2020 population of more than 67 million people. The United Kingdom has evolved from a series of annexations, unions and separations of constituent countries over several hundred years. The Treaty of Union between ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Time Zone
A time zone is an area which observes a uniform standard time for legal, commercial and social purposes. Time zones tend to follow the boundaries between countries and their subdivisions instead of strictly following longitude, because it is convenient for areas in frequent communication to keep the same time. All time zones are defined as offsets from Coordinated Universal Time (UTC), ranging from UTC−12:00 to UTC+14:00. The offsets are usually a whole number of hours, but a few zones are offset by an additional 30 or 45 minutes, such as in India, South Australia and Nepal. Some areas of higher latitude use daylight saving time for about half of the year, typically by adding one hour to local time during spring and summer. List of UTC offsets In the table below, the locations that use daylight saving time (DST) are listed in their UTC offset when DST is ''not'' in effect. When DST is in effect, approximately during spring and summer, their UTC offset is inc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Serv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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