Secondary Orality
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Secondary Orality
Secondary orality is orality that is dependent on literate culture and the existence of writing, such as a television anchor reading the news or radio. While it exists in sound, it does not have the features of primary orality because it presumes and rests upon literate thought and expression, and may even be people reading written material. Thus, secondary orality is usually not as repetitive, redundant, agonistic, etc. the way primary orality is, and cultures that have a lot of secondary orality are not necessarily similar to primarily oral cultures. Secondary orality should not be confused with "oral residue" in which a culture has not fully transitioned to literate / written culture and retains many of the characteristics of primary oral cultures. Secondary orality is a phenomenon of post-literacy, whereas oral residue is a stage in the transition from pre-literate to literate. Terminology Walter J. Ong first described the concept of secondary orality in his publication ''Rheto ...
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Walter J
Walter may refer to: People * Walter (name), both a surname and a given name * Little Walter, American blues harmonica player Marion Walter Jacobs (1930–1968) * Gunther (wrestler), Austrian professional wrestler and trainer Walter Hahn (born 1987), who previously wrestled as "Walter" * Walter, standard author abbreviation for Thomas Walter (botanist) ( – 1789) Companies * American Chocolate, later called Walter, an American automobile manufactured from 1902 to 1906 * Walter Energy, a metallurgical coal producer for the global steel industry * Walter Aircraft Engines, Czech manufacturer of aero-engines Films and television * ''Walter'' (1982 film), a British television drama film * Walter Vetrivel, a 1993 Tamil crime drama film * ''Walter'' (2014 film), a British television crime drama * ''Walter'' (2015 film), an American comedy-drama film * ''Walter'' (2020 film), an Indian crime drama film * '' W*A*L*T*E*R'', a 1984 pilot for a spin-off of the TV series ''M*A*S*H'' ...
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Orality
Orality is thought and verbal expression in societies where the technologies of literacy (especially writing and print) are unfamiliar to most of the population. The study of orality is closely allied to the study of oral tradition. The term "orality" has been used in a variety of ways, often to describe, in a generalised fashion, the structures of consciousness found in cultures that do not employ, or employ minimally, the technologies of writing. Walter J. Ong's work was foundational for the study of orality, and exemplifies the fact that despite the striking success and subsequent power of written language, the vast majority of languages are never written, and the basic orality of language is permanent. In his later publications Ong distinguishes between two forms of orality: 'primary orality' and 'secondary orality'. Primary orality refers to thought and expression un-touched by the culture of writing of print; '' secondary orality'' is explained by Ong as oral culture define ...
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Polychronic Time
Chronemics is the role of time in communication. It is one of several subcategories to emerge from the study of nonverbal communication. According to the ''Encyclopedia of Special Education'' "Chronemics includes time orientation, understanding and organization; use of and reaction to time pressures; our innate and learned awareness of time; wearing or not wearing a watch; arriving, starting, and ending late or on time." A person's perception and values placed on time plays a considerable role in their communication process. The use of time can affect lifestyles, personal relationships, and work life. Across cultures, people usually have different time perceptions, and this can result in conflicts between individuals. Time perceptions include punctuality, interactions, and willingness to wait. Three main types of time in chronemics are: interactive, conceptual, and social. Definition Thomas J. Bruneau, a professor in communication at Radford University who focused his studies on ...
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Johannes Gutenberg
Johannes Gensfleisch zur Laden zum Gutenberg (; – 3 February 1468) was a German inventor and craftsman who introduced letterpress printing to Europe with his movable-type printing press. Though not the first of its kind, earlier designs were restricted to East Asia, and Gutenberg's version was the first to spread across the world. His work led to an information revolution and the unprecedented mass-spread of literature throughout Europe. It also had a direct impact on the development of the Renaissance, Reformation and humanist movement, ushering in the modern period of human history. His many contributions to printing include the invention of a process for mass-producing movable type; the use of oil-based ink for printing books; adjustable molds; mechanical movable type; and the use of a wooden printing press similar to the agricultural screw presses of the period. Gutenberg's method for making type is traditionally considered to have included a type metal alloy an ...
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Marshall McLuhan
Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) was a Canadian philosopher whose work is among the cornerstones of the study of media theory. He studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message" in the first chapter in his ''Understanding Media: The Extensions of Man'' and the term '' global village.'' He even predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, with the arrival of the Internet and the World Wide Web, interest was renewed in his work and ...
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The Gutenberg Galaxy
''The Gutenberg Galaxy: The Making of Typographic Man'' is a 1962 book by Marshall McLuhan, in which the author analyzes the effects of mass media, especially the printing press, on European culture and human consciousness. It popularized the term '' global village'', which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and ''Gutenberg Galaxy'', which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books. McLuhan studies the emergence of what he calls Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book. Apropos of his axiom, "The medium is the message," McLuhan argues that technologies are not simply inventions which people employ but are the means by which people are re-invented. The invention of movable type was the decisive moment in the change from a culture in which all the senses partook of a common i ...
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Global Village (term)
Global village describes the phenomenon of the entire world becoming more interconnected as the result of the propagation of media technologies throughout the world. The term was coined by Canadian media theorist Marshall McLuhan in his books '' The Gutenberg Galaxy: The Making of Typographic Man'' (1962) and '' Understanding Media'' (1964). Literary scholar Sue-Im Lee describes how the term global village has come to designate “the dominant term for expressing a global coexistence altered by transnational commerce, migration, and culture” (as cited in Poll, 2012). Economic journalist Thomas Friedman's definition of the global village as a world “tied together into a single globalized marketplace and village” is another contemporary understanding of the term (as cited in Poll, 2012). Overview Marshall McLuhan, who was a Canadian thinker, coined the term 'global village' in the 1960s. It indicates the daily production and consumption of media, images, and content by glo ...
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Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablet computer, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are sha ...
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Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ' retweet' tweets, while unregistered users only have the ability to read public tweets. Users interact with Twitter through browser or mobile frontend software, or programmatically via its APIs. Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and launched in July of that year. Twitter, Inc. is based in San Francisco, California and has more than 25 offices around the world. , more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day. In 2013, it was one of the ten most-visited websites and has been described as "the SMS of the Internet". , Twitter had more than 330 million monthly active users. In practice, the va ...
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Tribalism
Tribalism is the state of being organized by, or advocating for, tribes or tribal lifestyles. Human evolution has primarily occurred in small hunter-gatherer groups, as opposed to in larger and more recently settled agricultural societies or civilizations. With a negative connotation and in a political context, tribalism can also mean discriminatory behavior or attitudes towards out-groups, based on in-group loyalty. Definition The word "tribe" can be defined to mean an extended kin group or clan with a common ancestor, or can also be described as a group who share the common interest of mutual survival and preservation of a common culture. The proverb "birds of a feather flock together" describes homophily, the human tendency to form friendship networks with people of similar occupations, interests, and habits. Some tribes can be located in geographically proximate areas, like villages or bands, and although telecommunications in theory could enable groups of people to for ...
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Cornell University Press
The Cornell University Press is the university press of Cornell University; currently housed in Sage House, the former residence of Henry William Sage. It was first established in 1869, making it the first university publishing enterprise in the United States, but was inactive from 1884 to 1930. The press was established in the College of the Mechanic Arts (as mechanical engineering was called in the 19th century) because engineers knew more about running steam-powered printing presses than literature professors. Since its inception, The press has offered work-study financial aid: students with previous training in the printing trades were paid for typesetting and running the presses that printed textbooks, pamphlets, a weekly student journal, and official university publications. Today, the press is one of the country's largest university presses. It produces approximately 150 nonfiction titles each year in various disciplines, including anthropology, Asian studies, bio ...
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Oral Tradition
Oral tradition, or oral lore, is a form of human communication wherein knowledge, art, ideas and cultural material is received, preserved, and transmitted orally from one generation to another. Vansina, Jan: ''Oral Tradition as History'' (1985), reported statements from present generation which "specifies that the message must be oral statements spoken, sung or called out on musical instruments only"; "There must be transmission by word of mouth over at least a generation". He points out, "Our definition is a working definition for the use of historians. Sociologists, linguists or scholars of the verbal arts propose their own, which in, e.g., sociology, stresses common knowledge. In linguistics, features that distinguish the language from common dialogue (linguists), and in the verbal arts features of form and content that define art (folklorists)."Ki-Zerbo, Joseph: "Methodology and African Prehistory", 1990, ''UNESCO International Scientific Committee for the Drafting of a Gener ...
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