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Scottish Publishers Association
Publishing Scotland is a trade association for the publishing industry in Scotland. It was established in 1973 as the Scottish General Publishers Association with the support of the Scottish Arts Council. It was subsequently known as the Scottish Publishers Association (SPA), with a membership primarily comprising book and academic publishers, local authority libraries and public bodies. In April 2007, name Publishing Scotland was adopted, and the group's remit was extended to support individuals and companies working within the publishing industry, such as freelance editors, illustrators, and printing firms. On behalf of its members, Publishing Scotland attends trade fairs throughout Europe; co-ordinates bookshop and library promotions, and other marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Association
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association participates in public relations activities such as advertising, education, publishing, lobbying, and political donations, but its focus is collaboration between companies. Associations may offer other services, such as producing conferences, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members. In countries with a social market economy, the role of trade associations is often taken by employers' organizations, which also take a role in social dialogue. Political influence One of the primary purposes of trade groups, particularly in the United States, is to attempt to influence public policy in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |