Scale (social Sciences)
In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals' levels of extraversion, or the perceived quality of products. Certain methods of scaling permit estimation of magnitudes on a continuum, while other methods provide only for relative ordering of the entities. The level of measurement is the type of data that is measured. The word scale, including in academic literature, is sometimes used to refer to another composite measure, that of an index. Those concepts are however different. Scale construction decisions *What level ( level of measurement) of data is involved ( nominal, ordinal, interval, or ratio)? *What will the results be used for? *What should be used  a scale, index, or typology? *What types of statistical analysis would be useful? *Choose to use a comparative scale or a noncomparative scale. *How many scale divi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] 

Measurement
Measurement is the quantification of attributes of an object or event, which can be used to compare with other objects or events. In other words, measurement is a process of determining how large or small a physical quantity is as compared to a basic reference quantity of the same kind. The scope and application of measurement are dependent on the context and discipline. In natural sciences and engineering, measurements do not apply to nominal properties of objects or events, which is consistent with the guidelines of the ''International vocabulary of metrology'' published by the International Bureau of Weights and Measures. However, in other fields such as statistics as well as the social and behavioural sciences, measurements can have multiple levels, which would include nominal, ordinal, interval and ratio scales. Measurement is a cornerstone of trade, science, technology and quantitative research in many disciplines. Historically, many measurement systems existed f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] 

Cronbach's Alpha
Cronbach's alpha (Cronbach's \alpha), also known as tauequivalent reliability (\rho_T) or coefficient alpha (coefficient \alpha), is a reliability coefficient that provides a method of measuring internal consistency of tests and measures. Numerous studies warn against using it unconditionally, and note that reliability coefficients based on structural equation modeling (SEM) are in many cases a suitable alternative.Sijtsma, K. (2009). On the use, the misuse, and the very limited usefulness of Cronbach's alpha. Psychometrika, 74(1), 107–120. Green, S. B., & Yang, Y. (2009). Commentary on coefficient alpha: A cautionary tale. Psychometrika, 74(1), 121–135. Revelle, W., & Zinbarg, R. E. (2009). Coefficients alpha, beta, omega, and the glb: Comments on Sijtsma. Psychometrika, 74(1), 145–154. Cho, E., & Kim, S. (2015). Cronbach's coefficient alpha: Well known but poorly understood. Organizational Research Methods, 18(2), 207–230. Raykov, T., & Marcoulides, G. A. (2017). Thank ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] 

Bradley–Terry Model
The Bradley–Terry model is a probability model that can predict the outcome of a paired comparison. Given a pair of individuals and drawn from some population, it estimates the probability that the pairwise comparison turns out true, as :P(i > j) = \frac where is a positive realvalued score assigned to individual . The comparison can be read as " is preferred to ", " ranks higher than ", or " beats ", depending on the application. For example, may represent the skill of a team in a sports tournament, estimated from the number of times has won a match. P(i>j) then represents the probability that will win a match against . Another example used to explain the model's purpose is that of scoring products in a certain category by quality. While it's hard for a person to draft a direct ranking of (many) brands of wine, it may be feasible to compare a sample of pairs of wines and say, for each pair, which one is better. The Bradley–Terry model can then be used to derive a full ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] 

Pairwise Comparison
Pairwise comparison generally is any process of comparing entities in pairs to judge which of each entity is preferred, or has a greater amount of some quantitative property, or whether or not the two entities are identical. The method of pairwise comparison is used in the scientific study of preferences, attitudes, voting systems, social choice, public choice, requirements engineering and multiagent AI systems. In psychology literature, it is often referred to as paired comparison. Prominent psychometrician L. L. Thurstone first introduced a scientific approach to using pairwise comparisons for measurement in 1927, which he referred to as the law of comparative judgment. Thurstone linked this approach to psychophysical theory developed by Ernst Heinrich Weber and Gustav Fechner. Thurstone demonstrated that the method can be used to order items along a dimension such as preference or importance using an intervaltype scale. Mathematician Ernst Zermelo (1929) first descri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] 

Noncomparative Scaling
Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. Psychologist Stanley Smith Stevens developed the bestknown classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio. This framework of distinguishing levels of measurement originated in psychology and is widely criticized by scholars in other disciplines. Other classifications include those by Mosteller and Tukey, and by Chrisman. Stevens's typology Overview Stevens proposed his typology in a 1946 ''Science'' article titled "On the theory of scales of measurement". In that article, Stevens claimed that all measurement in science was conducted using four different types of scales that he called "nominal", "ordinal", "interval", and "ratio", unifying both " qualitative" (which are described by his "nominal" type) and "quantitative" (to a different degree, all the rest of his scales). The co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] 

CocaCola
CocaCola, or Coke, is a carbonated soft drink manufactured by the CocaCola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold CocaCola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led CocaCola to its dominance of the global softdrink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of CocaCola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by CocaCola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The CocaCola Company p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] 

Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as PepsiCola in 1898, and then shortened to Pepsi in 1961. History Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed PepsiCola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor. Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to PepsiCola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] 

Comparative Scaling
Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. Psychologist Stanley Smith Stevens developed the bestknown classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio. This framework of distinguishing levels of measurement originated in psychology and is widely criticized by scholars in other disciplines. Other classifications include those by Mosteller and Tukey, and by Chrisman. Stevens's typology Overview Stevens proposed his typology in a 1946 ''Science'' article titled "On the theory of scales of measurement". In that article, Stevens claimed that all measurement in science was conducted using four different types of scales that he called "nominal", "ordinal", "interval", and "ratio", unifying both " qualitative" (which are described by his "nominal" type) and "quantitative" (to a different degree, all the rest of his scales). The co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] 

Dependent Variable
Dependent and independent variables are variables in mathematical modeling, statistical modeling and experimental sciences. Dependent variables receive this name because, in an experiment, their values are studied under the supposition or demand that they depend, by some law or rule (e.g., by a mathematical function), on the values of other variables. Independent variables, in turn, are not seen as depending on any other variable in the scope of the experiment in question. In this sense, some common independent variables are time, space, density, mass, fluid flow rate, and previous values of some observed value of interest (e.g. human population size) to predict future values (the dependent variable). Of the two, it is always the dependent variable whose variation is being studied, by altering inputs, also known as regressors in a statistical context. In an experiment, any variable that can be attributed a value without attributing a value to any other variable is called an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] 

Independent Variable
Dependent and independent variables are variables in mathematical modeling, statistical modeling and experimental sciences. Dependent variables receive this name because, in an experiment, their values are studied under the supposition or demand that they depend, by some law or rule (e.g., by a mathematical function), on the values of other variables. Independent variables, in turn, are not seen as depending on any other variable in the scope of the experiment in question. In this sense, some common independent variables are time, space, density, mass, fluid flow rate, and previous values of some observed value of interest (e.g. human population size) to predict future values (the dependent variable). Of the two, it is always the dependent variable whose variation is being studied, by altering inputs, also known as regressors in a statistical context. In an experiment, any variable that can be attributed a value without attributing a value to any other variable is called an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] 

Dimension
In physics and mathematics, the dimension of a mathematical space (or object) is informally defined as the minimum number of coordinates needed to specify any point within it. Thus, a line has a dimension of one (1D) because only one coordinate is needed to specify a point on itfor example, the point at 5 on a number line. A surface, such as the boundary of a cylinder or sphere, has a dimension of two (2D) because two coordinates are needed to specify a point on itfor example, both a latitude and longitude are required to locate a point on the surface of a sphere. A twodimensional Euclidean space is a twodimensional space on the plane. The inside of a cube, a cylinder or a sphere is threedimensional (3D) because three coordinates are needed to locate a point within these spaces. In classical mechanics, space and time are different categories and refer to absolute space and time. That conception of the world is a fourdimensional space but not the one that was f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] 

Nominal Measurement
Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. Psychologist Stanley Smith Stevens developed the bestknown classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio. This framework of distinguishing levels of measurement originated in psychology and is widely criticized by scholars in other disciplines. Other classifications include those by Mosteller and Tukey, and by Chrisman. Stevens's typology Overview Stevens proposed his typology in a 1946 ''Science'' article titled "On the theory of scales of measurement". In that article, Stevens claimed that all measurement in science was conducted using four different types of scales that he called "nominal", "ordinal", "interval", and "ratio", unifying both " qualitative" (which are described by his "nominal" type) and "quantitative" (to a different degree, all the rest of his scales). The co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] 