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Squares (crisps)
Squares formerly known as Square and Square Crisps are a British brand of square-shaped crisps made by Walkers, a subsidiary of PepsiCo. They were originally made by The Smith's Snackfood Company. History The crisps have been around since at least the 1980s and went under the name of Square Crisps. Several of their advertisements featured the comedian Lenny Henry and were marketed with slogan A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group ...s such as "more of a crunch than a crisp" and "the crisp that isn't a crisp". Following PepsiCo's acquisition of both Walkers and Smiths in 1989 Square Crisps were renamed to simply Square, and labelled as potato snacks. The product remained under the Smiths brand years after its fellow products Quavers and Monster Munch were moved to th ...
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Potato Chip
Potato chips (North American English and Australian English; often just chip) or crisp (British English and Hiberno-English) are thin slices of potato (or a thin deposit of potato paste) that has been deep frying, deep fried, baking, baked, or air frying, air fried until crunchy. They are commonly served as a snack, side dish, or appetizer. The basic chips are cooked and Edible salt, salted; additional varieties are manufactured using various flavorings and ingredients including herbs, spices, cheeses, other natural flavors, artificial flavours, artificial flavors, and Food additive, additives. Potato chips form a large part of the snack food and convenience food market in Western countries. The global potato chip market generated total revenue of US$16.49 billion in 2005. This accounted for 35.5% of the total savory snacks market in that year (which was $46.1 billion overall). History The earliest known recipe for potato chips is in the English cook William Kitchiner's b ...
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Walkers (snack Foods)
Walkers Snack Foods Limited, trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato chip, potato crisps and other snack foods. In 2013, it held 56% of the British crisp market. Walkers was founded in 1948 in Leicester, England, by Henry Walker. The Walkers family sold the business in 1970 to American food producer, Standard Brands. In 1989, Walkers was acquired by PepsiCo, owners of US snack brand Frito-Lay. The Walkers factory in Leicester, the largest crisp production plant in the world, produces over 11 million bags of crisps per day, using about 800 tons of potatoes. According to the BBC television programme ''Inside the Factory'', production of a bag of crisps takes approximately 35 minutes from the moment the raw potatoes are delivered to the factory, to the point at which finished product leaves the dispatch bay for delivery to customers. The company produces a variety of flavou ...
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French Fries (crisps)
Walkers Snack Foods Limited, trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods. In 2013, it held 56% of the British crisp market. Walkers was founded in 1948 in Leicester, England, by Henry Walker. The Walkers family sold the business in 1970 to American food producer, Standard Brands. In 1989, Walkers was acquired by PepsiCo, owners of US snack brand Frito-Lay. The Walkers factory in Leicester, the largest crisp production plant in the world, produces over 11 million bags of crisps per day, using about 800 tons of potatoes. According to the BBC television programme ''Inside the Factory'', production of a bag of crisps takes approximately 35 minutes from the moment the raw potatoes are delivered to the factory, to the point at which finished product leaves the dispatch bay for delivery to customers. The company produces a variety of flavours for its ...
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Quavers
Quavers are a deep-fried potato-based British snack food. Launched in the UK in 1968, they were originally made by Smith's in their factory on Newark Road in the Bracebridge area of Lincoln. Since 1997 they have been produced by Walkers. The name comes from the musical note, quaver. History Quavers were launched in 1968 with the advertising slogan "you get a lovely lot of Quavers in a bag", described as "curly potato puffs". The brand was originally sold in cheese and smoky bacon flavours, but over the years flavours like Spicy Beef, Sweet and Sour, Prawn Cocktail, and Ketchup were also part of the range. In 1993, a Salt and Vinegar flavour was added to the range, and by this time, the packaging transitioned to the Walkers brand name. Walkers, owned by PepsiCo, purchased the Quavers brand in July 1995, when it became one of the Frito Lay International brand names. In 1996, a Tangy Tomato flavour was added to the range. By 1997, the brand was part of Walkers' short-lived ...
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Wotsits
Wotsits are a popular British brand of cheese-flavoured corn puffs produced by Walkers, a subsidiary of PepsiCo. They are known for their light, airy texture and orange hue. Originally launched by Golden Wonder in the 1970s, the snack is primarily known for its cheese variant, although other flavours have been introduced over the years. Wotsits are often compared to other puffed corn snacks globally, such as Cheetos in the United States, but are distinguished by their unique texture and flavour profile. Varieties and flavours Golden Wonder ownership When first introduced by Golden Wonder, Wotsits were available in flavours such as Cheesy, Crispy Beef (later named Barbecue Beef and BBQ Beef), Cheese & Bacon, and Spicy Tomato. The latter two were discontinued in 1993, and a Prawn Cocktail flavour was put onto the market after it replaced Smoky Bacon in February 1998. In the late 1990s, Golden Wonder introduced various brand expansions of the product. The first brand extension w ...
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The Smith's Snackfood Company
The Smith's Snackfood Company is a British-Australian snack food brand owned by the American multinational food, snack, and beverage corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United Kingdom in 1920 as Smith's Potato Crisps Ltd, originally packaging a twist of salt with its crisps in greaseproof paper bags which were sold around London. The dominant brand in the UK until the 1960s when Golden Wonder took over with Cheese & Onion, Smith's countered by creating Salt & Vinegar flavour (first tested by their north-east England subsidiary Tudor) which was launched nationally in 1967. After establishing the product in the UK, Smith set up the company in Australia in 1932. Both versions of Smiths have had various owners, but were reunited under PepsiCo ownership, with the UK business being purchased in 1989, and the Australian business in 1998. Smith's Snackvend Stand is the branch of the company t ...
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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ...
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PepsiCo
PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi to an immensely diversified range of food and beverage brands. Significant acquisitions include Tropicana Products in 1998, the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio, and Pioneer Foods in 2020 for US$1.7 billion. As of January 2021, the company possesses 23 brands that have over 1 billion $ each in sales annually. PepsiCo has operations all around the world and its products were distributed across more than 200 countries and territories, r ...
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Lenny Henry
Sir Lenworth George Henry (born 29 August 1958) is a British Jamaicans, British-Jamaican comedian, actor and writer. He gained success as a Stand-up comedy, stand-up comedian and impressionist in the late 1970s and early 1980s, culminating in ''The Lenny Henry Show'' in 1984. He was the most prominent black British comedian of the time and much of his material served to celebrate and parody his African-Caribbean roots. In 1985, he co-founded the charity Comic Relief with the comedy screenwriter Richard Curtis. He has appeared in numerous other TV programmes, including children's entertainment show ''Tiswas'', sitcom ''Chef!'' and ''The Magicians (UK TV series), The Magicians'' for BBC One, and in his later years has transitioned toward acting roles on stage and screen. He appears in the Amazon Prime series ''The Lord of the Rings: The Rings of Power''.Otterson, Joe (3 December 2020)"'Lord of the Rings' Series at Amazon Adds 20 Actors to Cast" Variety (magazine), Variety. .Retrie ...
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Slogan
A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The '' Oxford Dictionary of English'' defines a slogan as "a short and striking or memorable phrase used in advertising". A slogan usually has the attributes of being memorable, very concise and appealing to the audience. Etymology The word ''slogan'' is derived from ''slogorn'', which was an Anglicisation of the Scottish Gaelic and Irish ( 'army', 'host' and 'cry').Merriam-Webster (2003), p. 1174. Irish George E. Shankel's (1941, as cited in Denton 1980) research states that "English-speaking people began using the term by 1704". The term at that time meant "the distinctive note, phrase or cry of any person or body of persons". Slogans were common throughout the European continent during the Middle Ages; they were used primarily as ...
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Monster Munch
Monster Munch are a British baked corn snack created by Smiths in 1977 and manufactured by Walkers. They are aimed at children and widely consumed in the United Kingdom. Flavours include Roast Beef, Pickled Onion and Sweet and Spicy Flamin' Hot. On the issue of whether the snacks are shaped like monster claws or individual monsters, Walkers said "whilst we think of them as monsters' feet, we don't want that to stop people from coming up with their own imaginative ideas." Monster Munch is suitable for vegetarians. Smiths Monster Munch (1977–1995) Monster Munch snacks were launched in Britain in 1977 by Smiths. Originally called "The Prime Monster" (a play on " The Prime Minister", and as part of a wider campaign), they were renamed "Monster Munch" in 1978. Advertised as "The Biggest Snack Pennies Can Buy" – in reference to the large size of the snacks – each pack featured a different monster on the front of the packet. The snack was supported by a "Monster Munch Club", ...
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Multi-pack
A multi-pack also known as multipack is packaging that combines or holds multiple items or smaller packages. Functions Multi-packs can be used to: * Combine several items for a larger unit of sale, often with a reduced individual cost * Provide a package handle to conveniently carry several items * Help prevent package pilferage * Provide a tamper indicating seal * Reduce environmental impact of secondary packaging * Keep items clean * Obscure the bar codes on the individual combined items and provide a new one for the multi-pack Methods A wide variety of materials and procedures are available to combine items or packages into a multi-pack. This can include shrink film, pressure sensitive tape, paper overwrap, adhesives, paperboard carriers, plastic clips, etc. Beverages Beverage cans and bottles are sold in multi-packs such as six-packs, twelve-packs, and cases of 24. These can be paperboard baskets, paperboard overwraps and cartons, corrugated fiberboard boxes, HDPE pl ...
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