Spreadability
In media studies and marketing, spreadability is the wide distribution and circulation of information on media platforms. Spreadability contrasts with the "stickiness" of aggregating media in centralized places. The original copy of the (textual, visual, audio) information does not need to be replicated perfectly in order to display the characteristics of spreadability, rather the original can be manipulated or maintained in its original form and still be a product of this process. Simply, this concept refers to the capability of media being spread. Background The first book which disseminated the concept of "spreadability" for media studies and marketing was ''Spreadable Media'' (2013) by media academics and industry experts Henry Jenkins, Sam Ford, and Joshua Green. This spreadability concept emerged in the development of a 2008 white paper, "If It Doesn't Spread, It's Dead: Creating Value in a Spreadable Marketplace" authored by Jenkins, Xiaochang Li, and Ana Domb Krauskopf, ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Henry Jenkins
Henry Guy Jenkins III (born June 4, 1958) is an American media scholar and Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the University of Southern California (USC) Annenberg School for Communication and Journalism and the USC School of Cinematic Arts. He also has a joint faculty appointment with the USC Rossier School of Education. Previously, Jenkins was the Peter de Florez Professor of Humanities as well as co-founder and co-director (with William Uricchio) of the Comparative Media Studies program at the Massachusetts Institute of Technology (MIT). He has also served on the technical advisory board at ZeniMax Media, parent company of video game publisher Bethesda Softworks. In 2013, he was appointed to the board that selects the prestigious Peabody Award winners. Jenkins has authored and co-authored over a dozen books including ''By Any Media Necessary: The New Youth Activism'' (2016), ''Spreadable Media: Creating Value and ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Media Studies
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but it mostly draws from its core disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, and information theory. Origin Former priest and American educator John Culkin was one of the earliest advocates for the implementation of media studies curriculum in schools. He believed students should be capable of scrutinizing mass media, and valued the application of modern communication techniqu ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Terms And Conditions May Apply
''Terms and Conditions May Apply'' is a 2013 documentary film that addresses how corporations and the government utilize the information that users provide when agreeing to browse a website, install an application, or purchase goods online. In the film, director/narrator Cullen Hoback discusses the language employed in user-service agreements and how online service providers collect and use users' and customers' information. The film criticizes companies such as Facebook, Google, and LinkedIn for having poorly worded and misguiding privacy policies/ terms of service, which use user-unfriendly language in long documents and allows the companies to collect user information and legally provide it to third-parties. The film aims to warn people about the risks of clicking "I Agree" after scrolling through pages of uninviting text. Mark Zuckerberg appears in the film. Interviewees :''In alphabetical order:'' Reception The film received a very mixed review at RogerEbert.com, sta ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Mass Media
Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising; billboards; blimps; flying billboards (signs in tow of airpl ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Social Media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongst virtual communities and Network virtualization, networks. Common features include: * Online platforms enable users to create and share content and participate in social networking. * User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions. * Service-specific profiles that are designed and maintained by the List of social networking services, social media organization. * Social media helps the development of online social networks by connecting a User profile, user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests platforms enable communal activity. Social media enhances and extends human networks. Users access so ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Internet Meme
An Internet meme, or meme (, Help:Pronunciation respelling key, ''MEEM''), is a cultural item (such as an idea, behavior, or style) that spreads across the Internet, primarily through Social media, social media platforms. Internet memes manifest in a variety of formats, including images, videos, GIFs, and other Viral phenomenon, viral content. Newer internet memes are often defined as brain rot. Key characteristics of memes include their tendency to be Parody, parodied, their use of intertextuality, their viral dissemination, and their continual evolution. The term ''meme'' was originally introduced by Richard Dawkins in 1972 to describe the concept of cultural transmission. The term ''Internet meme'' was coined by Mike Godwin in 1993 in reference to the way memes proliferated through early online communities, including message boards, Usenet groups, and email. The emergence of social media platforms such as YouTube, Twitter, Facebook, and Instagram further diversified memes a ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Digital Media
In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media) and digital broadcasting. ''Digital'' is defined as any data represented by a series of digits, and ''media'' refers to methods of broadcasting or communicating this information. Together, ''digital media'' refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet. Digital media platforms, such as YouTube, Kick (service), Kick, and Twitch (service), Twitch, accounted for viewership rates of 27.9 billion hours in 2020. A contributing factor to its part in wha ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Fake News
Fake news or information disorder is false or misleading information (misinformation, disinformation, propaganda, and hoaxes) claiming the aesthetics and legitimacy of news. Fake news often has the aim of damaging the reputation of a person or entity,Schlesinger, Robert (April 14, 2017)"Fake news in reality" '' U.S. News & World Report''. or making money through advertising revenue. Although false news has always been spread throughout history, the term ''fake news'' was first used in the 1890s when sensational reports in newspapers were common. Nevertheless, the term does not have a fixed definition and has been applied broadly to any type of false information presented as news. It has also been used by high-profile people to apply to any news unfavorable to them. Further, disinformation involves spreading false information with harmful intent and is sometimes generated and propagated by hostile foreign actors, particularly during elections. In some definitions, fake news i ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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News Media
The news media or news industry are forms of mass media that focus on delivering news to the general public. These include News agency, news agencies, newspapers, news magazines, News broadcasting, news channels etc. History Some of the first news circulations occurred in Renaissance Europe. These handwritten newsletters, circulated among merchants, contained news about wars, economic conditions, and social customs. Newsletters were very scarce and no two were the same as they were all hand written, until the invention of the printing press by Johannes Gutenberg in 1440. With movable type and ink, newspapers were now able to be mass produced for cheap. The first printed news appeared by the late 1400s in German pamphlets, which contained content that was often highly sensationalized. The first newspaper written in English was ''The Weekly News,'' published in London in 1621. Several papers followed in the 1640s and 1650s. In 1690, the first American newspaper was published by ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Social Media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongst virtual communities and Network virtualization, networks. Common features include: * Online platforms enable users to create and share content and participate in social networking. * User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions. * Service-specific profiles that are designed and maintained by the List of social networking services, social media organization. * Social media helps the development of online social networks by connecting a User profile, user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests platforms enable communal activity. Social media enhances and extends human networks. Users access so ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Participatory Democracy
Participatory democracy, participant democracy, participative democracy, or semi-direct democracy is a form of government in which Citizenship, citizens participate individually and directly in political decisions and policies that affect their lives, rather than through elected representatives. Elements of Direct democracy, direct and representative democracy are combined in this model. Overview Participatory democracy is a type of democracy, which is itself a form of government. The term "democracy" is derived from the from δῆμος/''dēmos'' 'people' and κράτος/''kratos'' 'rule'. It has two main subtypes, Direct democracy, direct and representative democracy. In the former, the people have the authority to deliberate and decide legislation; in the latter, they choose governing officials to do so. While direct democracy was the original concept, its representative version is the most widespread today. Public participation, in this context, is the inclusion of the ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |