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Source Credibility
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use American propaganda during World War II, propaganda to influence public opinion in support of the war effort. Psychologist Carl Hovland and his colleagues worked at the War Department upon this during the 1940s and then continued experimental studies at Yale University. They built upon the work of researchers in the first half of the 20th century who had developed a Source-Message-Channel-Receiver model of communication and, with Muzafer Sherif, (Muzaffer Şerif Başoğlu) developed this as part of their theories of persuasion and social judgment theory, social judgement. About Source credibility theory is an established theory that explains how communication's persuasiveness is affected by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the world's countries participated, with many nations mobilising all resources in pursuit of total war. Tanks in World War II, Tanks and Air warfare of World War II, aircraft played major roles, enabling the strategic bombing of cities and delivery of the Atomic bombings of Hiroshima and Nagasaki, first and only nuclear weapons ever used in war. World War II is the List of wars by death toll, deadliest conflict in history, causing World War II casualties, the death of 70 to 85 million people, more than half of whom were civilians. Millions died in genocides, including the Holocaust, and by massacres, starvation, and disease. After the Allied victory, Allied-occupied Germany, Germany, Allied-occupied Austria, Austria, Occupation of Japan, Japan, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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University Of Alabama At Birmingham
The University of Alabama at Birmingham (UAB) is a public research university in Birmingham, Alabama, United States. Founded in 1969 and part of the University of Alabama System, UAB has grown to be the state's largest employer, with more than 24,200 faculty and staff and over 53,000 jobs at the university. The university is classified among "R1: Doctoral Universities – Very high research activity". UAB offers 140 programs of study in 12 academic divisions leading to bachelor's, master's, doctoral, and professional degrees. In the fall of 2020, UAB enrolled 22,563 students from more than 110 countries. The UAB Health System, one of the largest academic medical centers in the United States, is affiliated with UAB. The UAB athletic teams known as the Blazers compete in 18 varsity-level sports in the NCAA Division 1 - American Athletic Conference. Its official varsity colors are green and gold. The Blazers have won 11 conference championships to date. History In 1936, in r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Gabriel García Márquez
Gabriel José García Márquez (; 6 March 1927 – 17 April 2014) was a Colombian writer and journalist, known affectionately as Gabo () or Gabito () throughout Latin America. Considered one of the most significant authors of the 20th century, particularly in the Spanish language, he was awarded the 1972 Neustadt International Prize for Literature and the 1982 Nobel Prize in Literature. He pursued a self-directed education that resulted in leaving law school for a career in journalism. From early on he showed no inhibitions in his criticism of Colombian and foreign politics. In 1958, he married Mercedes Barcha Pardo; they had two sons, Rodrigo and Gonzalo. García Márquez started as a journalist and wrote many acclaimed non-fiction works and short stories. He is best known for his novels, such as ''No One Writes to the Colonel'' (1961), '' One Hundred Years of Solitude'' (1967), which has sold over fifty million copies worldwide, '' Chronicle of a Death Foretold'' (1981) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management refers to the process of controlling how a brand is perceived in the market (economics), market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it. A brand manager oversees all aspects of the consumer's brand association as well as relationships with members of the supply chain. Developing a good relationship with target markets is essential for brand management. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers". In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.Shamoon, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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New Balance
New Balance Athletics, Inc. (NB), doing business as New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company. New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where it produces some of its popular models. New Balance claims to differentiate its products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company is privately held and totaled $6.5 billion in revenue in 2023. History 20th century In 1906, William J. Riley, an Irish immigrant, founded the New Balance Arch Support Company in the Boston area, manufacturing arch supports and other accessories designed to improve shoe fit. His first product, a flexible arch support, was designed with three ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Puma SE
Puma SE is a German multinational corporation which designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company ('Dassler Brothers Shoe Factory'). The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma. Following the split, Rudolf originally registered the newly established company as ''Ruda'' (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to ''Puma''. Puma's earliest logo consisted of a square and beast jumping through a ''D'', which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive " ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Nike, Inc
Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of Sneakers, athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike (mythology), Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Nike Blazers, Air Force 1 (shoe), Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding and Nike CR7. The company also sells products under its Air Jordan brand and its Converse (brand), Converse subsidiary. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. In addition to manu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Stephen King
Stephen Edwin King (born September 21, 1947) is an American author. Dubbed the "King of Horror", he is widely known for his horror novels and has also explored other genres, among them Thriller (genre), suspense, crime fiction, crime, science-fiction, fantasy, and mystery fiction, mystery. Though known primarily for his novels, he has written approximately Stephen King short fiction bibliography, 200 short stories, most of which have been published in collections.Jackson, Dan (February 18, 2016)"A Beginner's Guide to Stephen King Books". Thrillist. Retrieved February 5, 2019. His debut novel, debut, ''Carrie (novel), Carrie'' (1974), established him in horror. ''Different Seasons'' (1982), a collection of four novellas, was his first major departure from the genre. Among the films adapted from King's fiction are Carrie (1976 film), ''Carrie'' (1976), The Shining (film), ''The Shining'' (1980), The Dead Zone (film), ''The Dead Zone'' and Christine (1983 film), ''Christine'' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dynamics Of Source Credibility
Dynamics (from Greek δυναμικός ''dynamikos'' "powerful", from δύναμις ''dynamis'' "power") or dynamic may refer to: Physics and engineering * Dynamics (mechanics), the study of forces and their effect on motion Brands and enterprises * Dynamic (record label), an Italian record label in Genoa Mathematics * Dynamical system, a concept describing a point's time dependency ** Topological dynamics, the study of dynamical systems from the viewpoint of general topology * Symbolic dynamics, a method to model dynamical systems Social science * Group dynamics, the study of social group processes especially * Population dynamics, in life sciences, the changes in the composition of a population * Psychodynamics, the study of psychological forces driving human behavior * Social dynamics, the ability of a society to react to changes * Spiral Dynamics, a social development theory Other uses * Dynamics (music), the softness or loudness of a sound or note * DTA Dynamic, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Media Literacy
Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze Media (communication), media messages, as well as create, reflect and take action—using the power of information and communication—to make a difference in the world. Media literacy applies to different types of media, and is seen as an important skill for work, life, and citizenship. Examples of media literacy include reflecting on one's media choices, identifying sponsored content, recognizing stereotypes, analyzing propaganda and discussing the benefits, risks, and harms of media use. Critical analysis skills can be developed through practices like constructivist media decoding and lateral reading, which entails looking at multiple perspectives in assessing the quality of a particular piece of media. Media literacy also includes the ability to create and share messages as a socially responsible communicator, and the practices of safety and civility, information access, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Misinformation
Misinformation is incorrect or misleading information. Misinformation and disinformation are not interchangeable terms: misinformation can exist with or without specific malicious intent, whereas disinformation is distinct in that the information is ''deliberately'' deceptive and propagated. Misinformation can include inaccurate, incomplete, misleading, or false information as well as selective or half-truths. In January 2024, the World Economic Forum identified misinformation and disinformation, propagated by both internal and external interests, to "widen societal and political divides" as the most severe global risks in the short term. The reason is that misinformation can influence people's beliefs about communities, politics, medicine, and more. Research shows that susceptibility to misinformation can be influenced by several factors, including cognitive biases, emotional responses, social dynamics, and media literacy levels. Accusations of misinformation have been used to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |