|
Service Guarantee
A service guarantee is a marketing tool service firms have increasingly been using to reduce consumer risk perceptions, signal quality, differentiate a service offering, and to institutionalize and professionalize their internal management of customer complaint and service recovery. By delivering service guarantees, companies entitle customers with one or more forms of Damages, compensation, namely easy-to-claim replacement, refund or credit, under the circumstances of service delivery failure. Conditions are often put on these compensations; however, some companies provide them unconditionally. Benefits According to Christopher Hart, service guarantees provide the following powerful platforms for promoting and accomplish service quality: * By delivering service guarantees, firms are forced to focus on customers' want and expectation in every aspect of the service. * Guarantees establish clear standards which create a common image of what the company stands for in both customers and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Tool
Marketing strategy refers to efforts undertaken by an Organizational structure, organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information. Strategic marketing emerged in the 1970s and 1980s as a distinct field of study, branching out of strategic management. Marketing strategies concern the link between the organization and its customers, and how best to leverage resources within an organization to achieve a competitive advantage. In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new avenues for customer engagement and data-driven decision-making. Marketing management versus marketing strategy The terms “strategic” and “managerial” marketing distinguish between two processes, each with different goals and concep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marriott Hotels & Resorts
Marriott Hotels & Resorts is Marriott International's brand of full-service hotels and resorts based in Bethesda, Maryland. As of June 30, 2020, there were 582 hotels and resorts with 205,053 rooms operating under the brand, in addition to 160 hotels with 47,765 rooms planned for development. History Foundation and early years The Marriott hotel chain began when the Hot Shoppes, Inc. restaurant company decided to diversify into hotels. Its first hotel opened in 1957 in Virginia, the Marriott Motor Hotel, adjacent to The Pentagon and Washington National Airport. The company's second hotel was the nearby Marriott Key Bridge Motor Hotel, which opened in 1959. This was soon followed by Marriott Motor Hotels in Dallas in 1960, Philadelphia in 1961, Atlanta in 1965, and Saddle Brook, New Jersey in 1966. Hot Shoppes, Inc. was renamed the Marriott Corporation in 1967, by which point it was operating 8 hotels. In 1967, Marriott acquired its first resort hotel, the historic Cam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guarantee
A guarantee is a form of transaction in which one person, to obtain some trust, confidence or credit for another, agrees to be answerable for them. It may also designate a treaty through which claims, rights or possessions are secured. It is to be differentiated from the colloquial "personal guarantee" in that a guarantee is a legal concept which produces an economic effect. A personal guarantee, by contrast, is often used to refer to a promise made by an individual which is supported by, or assured through, the word of the individual. In the same way, a guarantee produces a legal effect wherein one party affirms the promise of another (usually to pay) by promising to themselves pay if default occurs. In legal terminology, the giver of a guarantee is called the surety or the "guarantor". The person to whom the guarantee is given is the creditor or the "obligee"; while the person whose payment or performance is secured thereby is termed "the obligor", "the principal debtor", or s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Amtrak
The National Railroad Passenger Corporation, Trade name, doing business as Amtrak (; ), is the national Passenger train, passenger railroad company of the United States. It operates intercity rail service in 46 of the 48 contiguous United States, contiguous U.S. states and three Provinces and territories of Canada, Canadian provinces. ''Amtrak'' is a portmanteau of the words ''America'' and ''track.'' Founded in 1971 as a Quasi-corporation, quasi-public corporation to operate many U.S. passenger rail routes, Amtrak receives a combination of state and federal subsidies but is managed as a for-profit corporation, for-profit organization. The company's headquarters is located one block west of Washington Union Station, Union Station in Washington, D.C. Amtrak is headed by a Board of Directors, two of whom are the United States Secretary of Transportation, secretary of transportation and chief executive officer (CEO) of Amtrak, while the other eight members are nominated to serve a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infrastructure
Infrastructure is the set of facilities and systems that serve a country, city, or other area, and encompasses the services and facilities necessary for its economy, households and firms to function. Infrastructure is composed of public and private physical structures such as roads, railways, bridges, airports, public transit systems, tunnels, water supply, sewers, electrical grids, and telecommunications (including Internet connectivity and broadband access). In general, infrastructure has been defined as "the physical components of interrelated systems providing commodities and services essential to enable, sustain, or enhance societal living conditions" and maintain the surrounding environment. Especially in light of the massive societal transformations needed to mitigate and adapt to climate change, contemporary infrastructure conversations frequently focus on sustainable development and green infrastructure. Acknowledging this importance, the international co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Railroad
Rail transport (also known as train transport) is a means of transport using wheeled vehicles running in railway track, tracks, which usually consist of two parallel steel railway track, rails. Rail transport is one of the two primary means of land transport, next to road transport. It is used for about 8% of passenger and rail freight transport, freight transport globally, thanks to its Energy efficiency in transport, energy efficiency and potentially high-speed rail, high speed.Rolling stock on rails generally encounters lower friction, frictional resistance than rubber-tyred road vehicles, allowing rail cars to be coupled into longer trains. Power is usually provided by Diesel locomotive, diesel or Electric locomotive, electric locomotives. While railway transport is capital intensity, capital-intensive and less flexible than road transport, it can carry heavy loads of passengers and cargo with greater energy efficiency and safety. Precursors of railways driven by human or an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hotel
A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a refrigerator, and other kitchen facilities, upholstered chairs, a television, and en-suite bathrooms. Small, lower-priced hotels may offer only the most basic guest services and facilities. Larger, higher-priced hotels may provide additional guest facilities such as a swimming pool, a business center with computers, printers, and other office equipment, childcare, conference and event facilities, tennis or basketball courts, gymnasium, restaurants, day spa, and social function services. Hotel rooms are usually numbered (or named in some smaller hotels and B&Bs) to allow guests to identify their room. Some boutique, high-end hotels have custom decorated rooms. Some hotels offer meals as part of a room and board arrangement. In Japan, cap ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reputation
The reputation or prestige of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance. Reputation is a ubiquitous, spontaneous, and highly efficient mechanism of social control. It is a subject of study in social, management, and technological sciences. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organizations, institutions and communities. Furthermore, reputation acts on different levels of agency: individual and supra-individual. At the supra-individual level, it concerns groups, communities, collectives and abstract social entities (such as firms, corporations, organizations, countries, cultures and even civilizations). It affects phenomena of different scales, from everyday life to relationships between nations. Reputation is a fundamental instrument of social order, b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lands' End
Lands' End, Inc., headquartered in Dodgeville, Wisconsin, is a retailer of clothing, baggage, and furniture. In fiscal 2023, 63.2% of its revenue was from online retail orders in the U.S., 7.7% of revenue was international orders, 18.3% of revenue was sales of logo apparel to businesses and schools, 7.6% of revenue was received from third-party sellers, and 3.2% of revenue was from company-operated stores. As of February 2, 2024, the company operated 26 stores. The company is named after Land's End; after promotional materials were printed, the founder noticed the typographical error in the location of the apostrophe, but could not afford to reprint the material. History Lands' End began as a mail-order yachting supply company in 1963 in Chicago. It was founded by Gary Comer, along with his partners, 1963 Pan American Games gold medalist sailors Richard Stearns and Robert Halperin, and two of Stearns' employees. In 1978, it expanded into general clothing and home furnishin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Check-out Procedure
An inspection is, most generally, an organized examination or formal evaluation exercise. In engineering activities inspection involves the measurements, tests, and gauges applied to certain characteristics in regard to an object or activity. The results are usually compared to specified requirements and standards for determining whether the item or activity is in line with these targets, often with a Standard Inspection Procedure in place to ensure consistent checking. Inspections are usually non-destructive. Inspections may be a visual inspection or involve sensing technologies such as ultrasonic testing, accomplished with a direct physical presence or remotely such as a remote visual inspection, and manually or automatically such as an automated optical inspection. Non-contact optical measurement and photogrammetry have become common NDT methods for inspection of manufactured components and design optimisation. A 2007 Scottish Government review of scrutiny of public serv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Check-in
Check-in is the process whereby people announce their arrival at an office, hotel, airport, hospital, port, seaport or event. Office check-in Many offices have a reception or front office area near the entrance to greet or assist visitors arriving to attend a meeting. A receptionist may ask visitors who they are to meet and may ask them to sign a register. The receptionist may give a visitor instructions as to where to go or inform the host that his guest has arrived. The visitor may be issued with a visible visitor’s pass, often worn around the neck. Research shows that long waiting times at the reception area could lead to loss of customers. COVID-19 has led organisations to wider and faster adoption of technology to streamline the visitor check-in process, Visitor management systems automate the visitor check in process and reduces office check-in time with pre-registering visitors through email, effective communication, QR code express check-in, automate host notificatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
