Rhetorical Circulation
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Rhetorical Circulation
Rhetorical circulation is a concept referring to the ways that texts and discourses move through time and space. The concept seems to have been applied to texts sometime in the mid 1800s, and it is considered, by most scholars, to be either subordinate to or synonymous with the canon of rhetorical delivery, or pronuntiatio. It is something like newspaper circulation and magazine circulation in that it can involve print media, but it is not limited to these. In fact, any kind of media can circulate. Books can be loaned; Internet memes can be shared; speeches can be overheard; YouTube videos can be embedded in web pages. Creation of publics Social theorist Michael Warner has suggested that rhetorical circulation creates audiences he calls 'publics'. According to Warner, a public is, in one sense, a "concrete audience". Any text that is created to address a public is intended for circulation, but not all texts are meant to circulate. Some, like love notes or bills, are meant to be pri ...
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Pronuntiatio
Pronuntiatio was the discipline of delivering speeches in Western classical rhetoric. It is one of the five canons of classical rhetoric (the others being inventio, dispositio, elocutio, and memoria) that concern the crafting and delivery of speeches. In literature the equivalent of ancient ''pronuntiatio'' is the recitation of epics (Aris. Po. 26.2.). As with ''memoria'', the canon that dealt with the memorization of speeches, ''pronuntiatio'' was not extensively written about in Classical texts on rhetoric. Its importance declined even more, once the written word became the focus of rhetoric, although after the eighteenth century it again saw more interest in the works of men such as Gilbert Austin. Rhetoricians laid down guidelines on the use of the voice and gestures (''actio'') in the delivery of oratory. There were instructions on the proper modulation of the voice (volume and pitch), as well as the phrasing, pace, and emphasis of speech. Also covered were the physical asp ...
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Newspaper Circulation
Print circulation is the average number of copies of a publication. The number of copies of a non-periodical publication (such as a book) are usually called print run. Circulation is not always the same as copies sold, often called paid circulation, since some issues are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy is read by more than one person. Concept Print circulation is a good proxy measure of print readership and is thus one of the principal factors used to set print advertising rates (prices). In many countries, circulations are audited by independent bodies such as the Audit Bureau of Circulations to assure advertisers that a given newspaper does reach the number of people claimed by the publisher. There are international open access directories such as ''Mondo Times'', but these generally rely on numbers reported by newspapers themselves. World newspapers with ...
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Magazine Circulation
Print circulation is the average number of copies of a publication. The number of copies of a non-periodical publication (such as a book) are usually called print run. Circulation is not always the same as copies sold, often called paid circulation, since some issues are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy is read by more than one person. Concept Print circulation is a good proxy measure of print readership and is thus one of the principal factors used to set print advertising rates (prices). In many countries, circulations are audited by independent bodies such as the Audit Bureau of Circulations to assure advertisers that a given newspaper does reach the number of people claimed by the publisher. There are international open access directories such as ''Mondo Times'', but these generally rely on numbers reported by newspapers themselves. World newspapers with ...
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YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day. , videos were being uploaded at a rate of more than 500 hours of content per minute. In October 2006, YouTube was bought by Google for $1.65 billion. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube also approved creators to participate in Google's AdSense program, which seeks to generate more revenue for both parties ...
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Michael Warner
Michael David Warner (born 1958) is an American literary critic, social theorist, and Seymour H. Knox Professor of English Literature and American Studies at Yale University. He also writes for ''Artforum'', ''The Nation'', '' The Advocate'', and ''The Village Voice''. He is the author of ''Publics and Counterpublics'', '' The Trouble with Normal: Sex, Politics, and the Ethics of Queer Life'', ''The English Literatures of America, 1500–1800'', ''Fear of a Queer Planet'', and ''The Letters of the Republic''. He edited ''The Portable Walt Whitman'' and ''American Sermons: The Pilgrims to Martin Luther King, Jr.'' Biography Born September 9, 1958, Warner received two Master of Arts degrees, from the University of Wisconsin–Madison and Johns Hopkins University, in 1981 and 1983 respectively. He received his Doctor of Philosophy degree in English from Johns Hopkins University in 1986. Warner assumed his position at Yale University in 2007, and became Seymour H. Knox Professor of ...
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Rhetorical Situation
The rhetorical situation is the circumstance of an event that consists of an issue, an audience, and a set of constraints. A rhetorical situation arises from a given context or exigence. An article by Lloyd Bitzer introduced the model of rhetorical situation in 1968, which was later challenged and modified by Richard E. Vatz (1973) and Scott Consigny (1974). More recent scholarship has further redefined the model to include more expansive views of rhetorical operations and ecologies. Theoretical development In the twentieth century, three influential texts concerning the rhetorical situation were published: Lloyd Bitzer's "The Rhetorical Situation," Richard E. Vatz's "The Myth of the Rhetorical Situation," and Scott Consigny's "Rhetoric and Its Situations." Bitzer argues that a situation determines and brings about rhetoric; Vatz proposes that rhetoric creates "situations" by making issues salient; and Consigny explores the rhetor as an artist of rhetoric, creating salience through ...
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Grundrisse
The ''Grundrisse der Kritik der Politischen Ökonomie'' (''Foundations of a Critique of Political Economy'') is an unfinished manuscript by the German philosopher Karl Marx. The series of seven notebooks was rough-drafted by Marx, chiefly for purposes of self-clarification, during the winter of 1857–8. Left aside by Marx in 1858, it remained unpublished until 1939. Contents The ''Grundrisse'' is very wide-ranging in subject matter and covers all six sections of Marx's critique of political economy (of which only one, the first volume of ''Das Kapital'', ever reached a final form). It is often described as the rough draft of ''Das Kapital'', although there is considerable disagreement about the exact relationship between the two texts, particularly around the issue of methodology. Due to its breadth and its incorporation of themes from Marx's earlier writings, the ''Grundrisse'' is central to Marx's body of work. Its subject matter includes the prices of production, relatio ...
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Classical Economics
Classical economics, classical political economy, or Smithian economics is a school of thought in political economy that flourished, primarily in Britain, in the late 18th and early-to-mid 19th century. Its main thinkers are held to be Adam Smith, Jean-Baptiste Say, David Ricardo, Thomas Robert Malthus, and John Stuart Mill. These economists produced a theory of market economies as largely self-regulating systems, governed by natural laws of production and exchange (famously captured by Adam Smith's metaphor of the invisible hand). Adam Smith's '' The Wealth of Nations'' in 1776 is usually considered to mark the beginning of classical economics.Smith, Adam (1776) An Inquiry into the Nature and Causes of The Wealth of Nations. (accessible by table of contents chapter titles) AdamSmith.org The fundamental message in Smith's book was that the wealth of any nation was determined not by the gold in the monarch's coffers, but by its national income. This income was in turn bas ...
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David Ricardo
David Ricardo (18 April 1772 – 11 September 1823) was a British political economist. He was one of the most influential of the classical economists along with Thomas Malthus, Adam Smith and James Mill. Ricardo was also a politician, and a member of the Parliament of Great Britain and Ireland. Personal life Born in London, England, Ricardo was the third surviving of the 17 children of successful stockbroker Abraham Israel Ricardo (1733?–1812) and Abigail (1753-1801), daughter of Abraham Delvalle (also "del Valle"), of a respectable Sephardic Jewish family that had been settled in England for three generations as "small but prosperous" tobacco and snuff merchants, and had obtained British citizenship. Abigail's sister, Rebecca, was wife of the engraver Wilson Lowry, and mother of the engraver Joseph Wilson Lowry and the geologist, mineralogist, and author Delvalle Lowry. The Ricardo family were Sephardic Jews of Portuguese origin who had recently relocated from the Dut ...
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Jean-Baptiste Say
Jean-Baptiste Say (; 5 January 1767 – 15 November 1832) was a liberal French economist and businessman who argued in favor of competition, free trade and lifting restraints on business. He is best known for Say's law—also known as the law of markets—which he popularized. Scholars disagree on the surprisingly subtle question of whether it was Say who first stated what is now called Say's law. Moreover, he was one of the first economists to study entrepreneurship and conceptualized entrepreneurs as organizers and leaders of the economy. Early life Say was born in Lyon. His father Jean-Etienne Say was born to a Protestant family which had moved from Nîmes to Geneva for some time in consequence of the revocation of the Edict of Nantes. Say was intended to follow a commercial career and in 1785 was sent with his brother Horace to complete his education in England. He lodged for a time in Croydon and afterwards (following a return visit to France) in Fulham. During the latte ...
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Use Value
Use value (german: Gebrauchswert) or value in use is a concept in classical political economy and Marxist economics. It refers to the tangible features of a commodity (a tradeable object) which can satisfy some human requirement, want or need, or which serves a useful purpose. In Karl Marx's critique of political economy, any product has a labor-value and a use-value, and if it is traded as a commodity in markets, it additionally has an exchange value, most often expressed as a money-price. Marx acknowledges that commodities being traded also have a ''general utility'', implied by the fact that people want them, but he argues that this by itself says nothing about the specific character of the economy in which they are produced and sold. Origin of the concept The concepts of value, use value, utility, exchange value and price have a very long history in economic and philosophical thought. From Aristotle to Adam Smith and David Ricardo, their meanings have evolved. Smith recogn ...
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Exchange Value
In political economy and especially Marxian economics, exchange value (German: ''Tauschwert'') refers to one of the four major attributes of a commodity, i.e., an item or service produced for, and sold on the market, the other three attributes being use value, economic value, and price. Thus, a commodity has: * a value, represented by the socially necessary labour time to produce it (Note: the first link is to a non-Marxian definition of value); * a use value (or utility); * an exchange value, which is the proportion at which a commodity can be exchanged for other commodities; * a price (an actual selling price or an imputed ideal price). These four concepts have a very long history in human thought, from Aristotle to David Ricardo, and became ever more clearly distinguished as the development of commercial trade progressed, but have largely disappeared as four distinct concepts in modern economics. This entry focuses on Marx's summation of the results of economic thought ...
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