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Public Communications Inc.
Public Communications Inc. (PCI) is a Chicago, Illinois-based communications agency specializing in crisis and issues management counsel, digital and social marketing services, and integrated communications for healthcare, conservation/environment, education, culture and destination marketing, civic and park district, and nonprofit organizations. Other services include senior counsel for brand and reputation management, executive/board strategic planning, media and presentation coaching; fundraising campaign communications; product launch and lifecycle promotions; awareness campaigns and events; websites, online platforms and collateral. PCI is a founding partner of Worldcom PR Group. History Founded in 1962, PCI is consistently ranked by fee income among the largest independent (non-advertising agency owned) firms in the United States and Chicago. The agency is also among the largest certifieWomen’s Business Enterprise(WBE) public relations agencies in the United States. In 201 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Serv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
