Peugeot Boxer
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Peugeot Boxer
Peugeot (, , ) is a French brand of automobiles owned by Stellantis. The family business that preceded the current Peugeot companies was founded in 1810, with a steel foundry that soon started making hand tools and kitchen equipment, and then bicycles. On 20 November 1858, Émile Peugeot applied for the lion trademark. Armand Peugeot (1849–1915) built the company's first car steam tricycle, in collaboration with Léon Serpollet in 1889; this was followed in 1890 by an internal combustion car with a Panhard- Daimler engine. The Peugeot company and family are originally from Sochaux. Peugeot retains a large manufacturing plant and Peugeot museum there. In February 2014, the shareholders agreed to a recapitalisation plan for the PSA Group, in which Dongfeng Motors and the French government each bought a 14% stake in the company. Peugeot has received many international awards for its vehicles, including six European Car of the Year awards. Peugeot has been involved succ ...
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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or c ...
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Panhard
Panhard was a French motor vehicle manufacturer that began as one of the first makers of automobiles. It was a manufacturer of light tactical and military vehicles. Its final incarnation, now owned by Renault Trucks Defense, was formed by the acquisition of Panhard by Auverland in 2005, and then by Renault in 2012. In 2018 Renault Trucks Defense, ACMAT and Panhard combined under a single brand, Arquus. History Panhard was originally called Panhard et Levassor, and was established as an automobile manufacturing concern by René Panhard and Émile Levassor in 1887. Early years Panhard et Levassor sold their first automobile in 1890, based on a Daimler engine license. Levassor obtained his licence from Paris lawyer Edouard Sarazin, a friend and representative of Gottlieb Daimler's interests in France. Following Sarazin's 1887 death, Daimler commissioned Sarazin's widow Louise to carry on her late husband's agency. The Panhard et Levassor license was finalised by Louise ...
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Intercontinental Rally Challenge
The Intercontinental Rally Challenge was an FIA-sanctioned rallying series organised by SRW Events and Eurosport Events, and aimed to "give new opportunities to young or amateur rally drivers competing in recognised regional and international rallies, while offering organisers an innovative TV format concept, created by Eurosport." The series focused on Group N and Group A spec cars up to 2000 cc, including Super 2000, R4, R2 and R3. The series began in 2006 under the name ''International Rally Challenge'', adopting the name, ''Intercontinental Rally Challenge'' in 2007. The 2012 season was the final season of the series: from 2013, the series promoter Eurosport Events was awarded responsibility for organising the rival European Rally Championship The European Rally Championship (officially FIA European Rally Championship) is an automobile rally competition held annually on the European continent and organized by the Fédération Internationale de l'Automobile (FIA). The cha ...
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