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PeerIndex
Brandwatch is a social media suite company owned by Cision. Brandwatch sells two different solutions: Consumer Intelligence and Social Media Management. Consumer Intelligence is made up of three different products: Consumer Research and add-ons Vizia and Reviews. Consumer Research archives social media data from 100 million online sources to provide companies with the means to conduct market research and analyse their brands' online presence among other use cases. Social Media Management is made up of eight different products: Publish, Advertise, Measure, Benchmark, Influence, Engage, Audience, and Listen. Much of this solution is made up of products formerly sold under the Falcon.io suite. Falcon.io was acquired by Cision in January 2019 and merged with Brandwatch in May 2022. History In 1999, Runtime Collective Ltd, a web-engineering company, was incorporated by CEO Giles Palmer. In 2005, the company launched Magpie Search and Alert, a search engine for finding documents such ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Q Score
The Q Score (popularly known as Q-Rating) is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., television show) used in the United States. The higher the Q Score, the more highly regarded the item or person is, among those who are aware of the subject. Q Scores and other variants are primarily used by the advertising, marketing, media, and public relations industries. Usage The Q Score is a metric that determines a "quotient" ("Q") factor through mail and online panelists who make up representative samples of the population. The score identifies the familiarity of an athlete, brand, celebrity, poet, entertainment offering (e.g., television show), or licensed property, and measures the appeal of each among people familiar with the entity being measured. Other popular synonyms include Q rating, Q factor, and simply Q. The Q Score was developed in 1963 by Jack Landis and is owned by Marketing Evaluations, Inc, the company he f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |