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Proton Persona
The Proton Persona is a series of compact car, compact and subcompact car, subcompact cars produced by Malaysian automobile manufacturer Proton Holdings, Proton. The first generation Proton Persona (C90) refers to the export name given to the Proton Wira. The first use of the 'Proton Persona' nameplate dates back to November 1993 in the British market. The original Persona was later joined by the 3-door Persona Compact, and 2-door Persona Coupé. The second generation Proton Persona (CM) launched in August 2007. The CM series is the first Proton model to use the 'Persona' nameplate in its home market. It is based on an extended Proton GEN•2 platform, and was sold as a saloon complement to the GEN•2 hatchback. The CM Persona replaced the Proton Wira saloon in Malaysia and the C90 Persona in its export markets. The third generation Proton Persona (BH) was unveiled in August 2016. It is based on an extended Proton Iriz platform, and is sold as a saloon complement to the Iriz ...
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Proton Holdings
Proton Holdings Berhad, commonly known as Proton (stylised PROTON), is a Malaysian multinational Automotive industry, automotive company. Proton was established on 7 May 1983, as Malaysia's sole national budget car company until the advent of Perodua in 1993. The company is headquartered in Shah Alam, Selangor, and operates additional facilities in Proton City, Proton City, Perak. Proton began manufacturing rebadged versions of Mitsubishi Motors (MMC) products in the 1980s and 1990s. Proton produced its first indigenously designed, non-badge-engineered car in 2000 with a Mitsubishi engine. It elevated Malaysia as the 11th country in the world with the capability to design cars from the ground up. Since the 2000s, Proton has produced a mix of locally engineered and badge-engineered vehicles. Proton was founded under majority ownership by DRB-HICOM, HICOM, with a minority stake being held by Mitsubishi Group members. By 2005, Mitsubishi had divested its stake in Proton to Khaz ...
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Proton Putra
The Proton Putra ( Malay, "son" or "prince") is a front wheel drive Sports coupe produced by Malaysian automobile company Proton. Production of the Putra started in late 1996 and ended in 2001, but was briefly relaunched in limited numbers in 2004 for the domestic market. The reasoning for the relaunch is the clearing of the remaining stocks available at the factory. Specifications Engine The Putra's power-plant is derived from a Mitsubishi 4G93P DOHC engine, with the P representing Proton. Export market In the United Kingdom and Australia, the Putra was sold as the Proton Coupé or Proton M21, but sales were not strong as it was considered very bland looking and being aesthetically similar to the older 1992-1995 Lancer series 5 or Mitsubishi Lancer CC as known to Australians. Additionally, it was considered dull to drive compared to more adventurous competitors like the Ford Puma and Vauxhall Tigra. Design Based on Mitsubishi's Fourth generation Mirage Asti Lancer, the P ...
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2000s Cars
S, or s, is the nineteenth letter of the Latin alphabet, used in the English alphabet, the alphabets of other western European languages and other latin alphabets worldwide. Its name in English is ''ess'' (pronounced ), plural ''esses''. History Northwest Semitic šîn represented a voiceless postalveolar fricative (as in 'ip'). It originated most likely as a pictogram of a tooth () and represented the phoneme via the acrophonic principle. Ancient Greek did not have a "sh" phoneme, so the derived Greek letter Sigma () came to represent the voiceless alveolar sibilant . While the letter shape Σ continues Phoenician ''šîn'', its name ''sigma'' is taken from the letter ''Samekh'', while the shape and position of ''samekh'' but name of ''šîn'' is continued in the '' xi''. Within Greek, the name of ''sigma'' was influenced by its association with the Greek word (earlier ), "to hiss". The original name of the letter "Sigma" may have been ''san'', but due to the ea ...
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1990s Cars
Year 199 ( CXCIX) was a common year starting on Monday of the Julian calendar. At the time, it was sometimes known as year 952 ''Ab urbe condita''. The denomination 199 for this year has been used since the early medieval period, when the Anno Domini calendar era became the prevalent method in Europe for naming years. Events By place Roman Empire * Mesopotamia is partitioned into two Roman provinces divided by the Euphrates, Mesopotamia and Osroene. * Emperor Septimius Severus lays siege to the city-state Hatra in Central-Mesopotamia, but fails to capture the city despite breaching the walls. * Two new legions, I Parthica and III Parthica, are formed as a permanent garrison. China * Battle of Yijing: Chinese warlord Yuan Shao defeats Gongsun Zan. Korea * Geodeung succeeds Suro of Geumgwan Gaya, as king of the Korean kingdom of Gaya (traditional date). By topic Religion * Pope Zephyrinus succeeds Pope Victor I, as the 15th pope. Births Valerian Roman ...
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Subcompact Cars
Subcompact car is a North American classification for cars smaller than a compact car. It is broadly equivalent to the B-segment (Europe), supermini (Great Britain) or A0-class (China) classifications. According to the U.S. Environmental Protection Agency (EPA) car size class definition, the subcompact category sits between the "minicompact" and "compact" categories. The EPA definition of a subcompact is a passenger car with a combined interior and cargo volume of . Current examples of subcompact cars are the Nissan Versa and Mitsubishi Mirage. The smaller cars in the A-segment/city car category (such as the Chevrolet Spark and Smart Fortwo) are sometimes called subcompacts in the U.S., because the EPA's name for this smaller category — "minicompact" — is not commonly used by the general public. The prevalence of small cars in the United States increased in the 1960s due to increased imports of cars from Europe and Japan. Widespread use of the term subcompact coincided w ...
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Compact Cars
Compact car is a vehicle size class—predominantly used in North America—that sits between subcompact cars and mid-size cars. "Small family car" is a British term and a part of the C-segment in the European car classification. However, before the downsizing of the United States car industry in the 1970s and 1980s, larger vehicles with wheelbases up to were considered "compact cars" in the United States. In Japan, small size passenger vehicle is a registration category that sits between kei cars and regular cars, based on overall size and engine displacement limits. United States Current definition The United States Environmental Protection Agency (EPA) ''Fuel Economy Regulations for 1977 and Later Model Year'' (dated July 1996) includes definitions for classes of automobiles. Based on the combined passenger and cargo volume, compact cars are defined as having an ''interior volume index'' of . 1930s to 1950s The beginnings of U.S. production of compact cars were th ...
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Proton Vehicles
A proton is a stable subatomic particle, symbol , H+, or 1H+ with a positive electric charge of +1 ''e'' (elementary charge). Its mass is slightly less than the mass of a neutron and approximately times the mass of an electron (the proton-to-electron mass ratio). Protons and neutrons, each with a mass of approximately one dalton, are jointly referred to as ''nucleons'' (particles present in atomic nuclei). One or more protons are present in the nucleus of every atom. They provide the attractive electrostatic central force which binds the atomic electrons. The number of protons in the nucleus is the defining property of an element, and is referred to as the atomic number (represented by the symbol ''Z''). Since each element is identified by the number of protons in its nucleus, each element has its own atomic number, which determines the number of atomic electrons and consequently the chemical characteristics of the element. The word ''proton'' is Greek for "first", and th ...
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The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition. The daily edition was named National Newspaper of the Year at the 2004 British Press Awards. ''The Independent'' won the Brand of the Year Award in The Drum Awards for Online Media 2023. History 1980s Launched in 1986, the first issue of ''The Independent'' was published on 7 October in broadsheet format.Dennis Griffiths (ed.) ''The Encyclopedia of the British Press, 1422–1992'', London & Basingstoke: Macmillan, 1992, p. 330. It was produced by Newspaper Publishing plc and created by Andreas Whittam Smith, Stephen Glover and Matthew Symonds. All three partners were former journalists at ''The Daily Telegraph'' who had left the paper towards the end of Lord Hartwell' ...
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ASEAN NCAP
The New Car Assessment Program for Southeast Asia, or known as ASEAN NCAP, is an automobile safety rating program jointly established by the Malaysian Institute of Road Safety Research (MIROS) and Global New Car Assessment Program (Global NCAP) upon a collaborative MoU signed by both parties during the FIA (Fédération Internationale de l'Automobile) Foundation Annual General Assembly in New Delhi, India on 7 December 2011. In January 2013, ASEAN NCAP has published the program's first phase results involving seven popular models in the ASEAN region’s market. At this stage, two separate assessments conducted in the rating scheme which are the Adult Occupant Protection (AOP) by star-rating and Child Occupant Protection (COP) by percentage-based rating. Member organizations , the following organizations are officially in the ASEAN NCAP member organizations: * Malaysian Institute of Road Safety Research (MIROS) * Global New Car Assessment Program (GNCAP) * Automobile A ...
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Unique Selling Point
In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values). This strategy was used in successful advertising campaigns of the early 1940s. The term was coined by Rosser Reeves, a television advertising pioneer of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "differentiation is one of the most important strategic and tactical activities in which companies must constantly engage." The term has been extended to cover one's " personal brand". Definition A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benef ...
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Proton Prevé
The Proton Prevé is a four-door Compact car, compact Sedan (automobile), saloon developed by Malaysian automobile manufacturer PROTON Holdings, Proton. It was launched on 16 April 2012 and is based on Proton's next-generation P2 platform. The Prevé is the saloon complement to its sister car, the Proton Suprima S hatchback, and is also the successor of Proton Inspira. The Prevé is claimed to be Proton's first Globalization, global car, evident in the name ''Prevé'' itself, which means ''to prove'' or ''proof''. History PROTON Holdings, Proton started out in 1983 as a manufacturer of Rebadging, badge-engineered Mitsubishi Motors, Mitsubishi vehicles. Proton cars managed to sell in great numbers because they benefited from the superior engineering and reliability of the Mitsubishi cars they were based on, among other reasons. However, with the dawn of the 21st century, Proton moved forward with the introduction of indigenously designed models such as the Proton Waja and Proton ...
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CamPro Engine
The Proton CamPro engine is the first flagship automotive engine developed together with Lotus Cars, Lotus by the Malaysian automobile manufacturer, Proton (automobile), Proton. The name ''CamPro'' is short for ''Cam Profiling''. This engine powers the Proton Gen-2, Proton Satria Neo, Proton Waja, Proton Waja Campro, Proton Persona, Proton Saga, Proton Exora, Proton Preve, Proton Suprima S and Proton Iriz. The CamPro engine was created to show Proton's ability to make its own engines that produce good power output and meet newer emission standards. The engine prototype was first unveiled on 6 October 2000 at the Lotus factory in UK before it debuted in the 2004 Proton Gen•2. All CamPro engines incorporate drive-by-wire technology (specifically electronic throttle control) for better response,Campro Engine
- from Proton official we ...
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