|
MullenLowe Profero
MullenLowe Profero is a digital marketing agency operating across twelve offices, with over 600 employees globally. Its services typically include customer experience, digital marketing, creative, media, technology, user experience (UX) and strategy. It is part of the MullenLowe Group global network, which is owned by global agency network Interpublic Group (IPG). History Profero launched on 25 March 1998 by brothers Daryl and Wayne Arnold. During the same year Profero acquired Sky (UK and Ireland) as an early client, by October 1998 Profero delivered a fully integrated campaign and was known to be the first and only organisation to "own" the internet in the UK for an entire day. Since 1998 ''Profero Group'' have produced over 4,000 campaigns for clients including M&S, COI and Western Union, the company has expanded into Europe, Asia and Australia. In 2000 Profero become the first digital agency to join the Institute of Practitioners in Advertising, a move that led to furt ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Data
Digital data, in information theory and information systems, is information represented as a string of discrete symbols each of which can take on one of only a finite number of values from some alphabet, such as letters or digits. An example is a text document, which consists of a string of alphanumeric characters . The most common form of digital data in modern information systems is '' binary data'', which is represented by a string of binary digits (bits) each of which can have one of two values, either 0 or 1. Digital data can be contrasted with ''analog data'', which is represented by a value from a continuous range of real numbers. Analog data is transmitted by an analog signal, which not only takes on continuous values, but can vary continuously with time, a continuous real-valued function of time. An example is the air pressure variation in a sound wave. The word ''digital'' comes from the same source as the words digit and ''digitus'' (the Latin word for '' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sydney
Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountains to the west, Hawkesbury to the north, the Royal National Park to the south and Macarthur to the south-west. Sydney is made up of 658 suburbs, spread across 33 local government areas. Residents of the city are known as "Sydneysiders". The 2021 census recorded the population of Greater Sydney as 5,231,150, meaning the city is home to approximately 66% of the state's population. Estimated resident population, 30 June 2017. Nicknames of the city include the 'Emerald City' and the 'Harbour City'. Aboriginal Australians have inhabited the Greater Sydney region for at least 30,000 years, and Aboriginal engravings and cultural sites are common throughout Greater Sydney. The traditional custodians of the land on which modern Sydney stands ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies Of The United Kingdom
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Information Technology Management
Information technology management or IT management is the discipline whereby all of the information technology resources of a firm are managed in accordance with its needs and priorities. Managing the responsibility within a company entails many of the basic management functions, like budgeting, staffing, change management, and organizing and controlling, along with other aspects that are unique to technology, like software design, network planning, tech support etc. Purpose The central aim of IT management is to generate value through the use of technology. To achieve this, business strategies and technology must be aligned. IT Management is different from management information systems. The latter refers to management methods tied to the automation or support of human decision making. IT Management refers to IT related management activities in organizations. MIS is focused mainly on the business aspect, with a strong input into the technology phase of the business/organizati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Factory Shanghai
Factory Shanghai () is a stand-alone creative space located at the art deco Shanghai landmark 1933 creative complex in the Hongkou District of Shanghai, China about five minutes north of The Bund. The concept was created and produced by global digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development d ... agency Profero. 意工场 Factory is made up of open inter-connected components which include creative workshops, galleries, exhibits, retail, members bar, lounge, restaurant, and website linking and engaging the world. References {{coord, 31.2542, 121.4914, display=t Buildings and structures in Shanghai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
