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Mekanism
Mekanism is a San Francisco-based creative agency that specializes in the development and production of marketing campaigns, commercials and branded entertainment for multinational companies.Levere, JaneUsing a Light Touch to Attack a Dark Subject ''New York Times''. March 26, 2012. Mekanism focuses its work on "Storytelling for Emerging Media", a line the company has trademarked.Champagne, ChristineProfile: Tommy Means ''AdWeek''. May 19, 2008. The agency added a New York City office in 2008.Yang, Tony C Laughing All the Way to the Bank ''San Francisco Business Times''. 8/3/08. History Founding Mekanism was founded in 2000 by Tommy Means as a division of a San Francisco-based company named Complete Pandemonium.Diaz, Anne-ChristineMekanism: Setting the Stage for a New Media Model ''Creativity''. September 25, 2007. Means saw the internet as a great potential storytelling medium that was not being utilized and believed there was opportunity for a company that focused its effort ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jason Harris (marketer)
Jason Harris (born June 29, 1971 in Fairfax, Virginia) is president and CEO of Mekanism Inc., a San Francisco-based creative agency. Career Harris began his career working for 10 years in business and strategic roles at TBWA\Chiat\Day and Leagas Delaney, where he led accounts and notable campaigns for clients like PlayStation, Levi's, and Disney. Harris also worked at Ketchum Advertising. He later founded Plan C, an entertainment company that focused on producing branded television projects including Adidas Superstars, which aired nationwide on Fox Sports, as well as projects for Xbox. Mekanism Harris has served as the President and CEO of Mekanism. Since joining Mekanism, Harris has helped the agency produce campaigns for such companies as HBO, Muscle Milk, The North Face, PepsiCo, MillerCoors and Ben and Jerry's. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logo Of Mekanism
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inventions and techniques have contributed to the contemporary logo, in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Film Director
A film director controls a film's artistic and dramatic aspects and visualizes the screenplay (or script) while guiding the film crew and actors in the fulfilment of that vision. The director has a key role in choosing the cast members, production design and all the creative aspects of filmmaking. The film director gives direction to the cast and crew and creates an overall vision through which a film eventually becomes realized or noticed. Directors need to be able to mediate differences in creative visions and stay within the budget. There are many pathways to becoming a film director. Some film directors started as screenwriters, cinematographers, producers, film editors or actors. Other film directors have attended a film school. Directors use different approaches. Some outline a general plotline and let the actors improvise dialogue, while others control every aspect and demand that the actors and crew follow instructions precisely. Some directors also write their ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PepsiCo
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998. As of January 2021, the company possesses 23 brands that have over US$1 billion in sales annually. PepsiCo has operations all around the world and its products were distributed across more than 200 countries, resulting in annual net revenues o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frito-Lay
Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps (in the UK and Ireland). Each brand generated annual worldwide sales over $1 billion in 2009. Frito-Lay began in the early 1930s as two separate companies, "The Frito Company" and "H.W. Lay & Company", which merged in 1961 to form "Frito-Lay, Inc". In 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of PepsiCo. Since then, Frito-Lay has operated as a wholly owned subsidiary of PepsiCo. Through Frito-Lay, PepsiCo is the largest globally distributed snack food company, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United Stat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Axe (brand)
Axe or Lynx is a brand of male grooming products owned by the British company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China. Products Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse. Unilever introduced many products in the range, but was forced to use the name Lynx in the United Kingdom, Ireland, Australia, and New Zealand due to trademark issues with the Axe name. In addition, some countries (such as South Africa) introduced the brand as EGO. Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included ''Musk'', ''Spice'', ''Amber'', ''Oriental'', and ''Marine''. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet. The brand has also extended into other ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nike, Inc
Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed 76,700 people worldwide. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washington, United States. Its best-known software products are the Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's largest software maker by revenue as of 2019. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Meta. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Revenue
In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business. Commercial revenue may also be referred to as sales or as turnover. Some companies receive revenue from interest, royalties, or other fees. This definition is based on IAS 18. "Revenue" may refer to income in general, or it may refer to the amount, in a monetary unit, earned during a period of time, as in "Last year, Company X had revenue of $42 million". Profits or net income generally imply total revenue minus total expenses in a given period. In accounting, in the balance statement, revenue is a subsection of the Equity section and revenue increases equity, it is often referred to as the "top line" due to its position on the income statement at the very top. This is to be contrasted with the "bottom line" which denotes net income (gross revenues minus total expenses). In general usage, revenue is the total amount of income b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sega
is a Japanese multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, respectively. Its division for the development of both arcade games and home video games, Sega Games, has existed in its current state since 2020; from 2015 to that point, the two had made up separate entities known as Sega Games and Sega Interactive Co., Ltd. Sega is a subsidiary of Sega Sammy Holdings. From 1983 until 2001, Sega also developed video game consoles. Sega was founded by American businessmen Martin Bromley and Richard Stewart as on June 3, 1960; shortly after, the company acquired the assets of its predecessor, Service Games of Japan. Five years later, the company became known as Sega Enterprises, Ltd., after acquiring Rosen Enterprises, an importer of coin-operated games. Sega developed its first coin-operated game, ''Periscope'', in 1966. Sega wa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Napster
Napster was a peer-to-peer file sharing application. It originally launched on June 1, 1999, with an emphasis on digital audio file distribution. Audio songs shared on the service were typically encoded in the MP3 format. It was founded by Shawn Fanning, Sean Parker, and Hugo Sáez Contreras. As the software became popular, the company ran into legal difficulties over copyright infringement. It ceased operations in 2001 after losing a wave of lawsuits and filed for bankruptcy in June 2002. Later, more decentralized projects followed Napster's P2P file-sharing example, such as Gnutella, Freenet, FastTrack, and Soulseek. Some services and software, like AudioGalaxy, LimeWire, Scour, Kazaa / Grokster, Madster, and eDonkey2000, were also brought down or changed due to copyright issues. Napster's assets were eventually acquired by Roxio, and it re-emerged as an online music store. Best Buy later purchased the service and merged it with its Rhapsody service on December ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
