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Masstige
Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words ''mass'' and ''prestige'' and has been described as "prestige for the masses". Ajay Kumar, Justin Paul and Anandakuttan Unnithan defined masstige marketing as "A marketing strategy which envisages to make brands prestigious while retaining its affordability for the mass consumers, by grounding in product and promotion strategies, and keeping prices relatively high". Michael Silverstein and Neil Fiske introduced the term 'Masstige', Justin Paul developed the concept, introduced a scale to measure it and popularised it in his articles in 2015, 2018 and 2019. The term was introduced by Michael Silverstein and Neil Fiske in their book ''Trading Up'' and ''Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. ''HBR'' is published six times a year ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harvard Business Review
''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. ''HBR'' is published six times a year and is headquartered in Brighton, Massachusetts. ''HBR'' covers a wide range of topics that are relevant to various industries, management functions, and geographic locations. These include leadership, negotiation, strategy, operations, marketing, and finance. ''Harvard Business Review'' has published articles by Clayton Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, John Hagel III, Thomas H. Davenport, Gary Hamel, C. K. Prahalad, Vijay Govindarajan, Robert S. Kaplan, Rita Gunther McGrath and others. Several management concepts and business terms were first given prominence in ''HBR''. ''Harvard Business Review''s worldwide English-language circulation is 250,000. HBR licenses its content for publication in thirteen languages besides E ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bath And Body Works
Bath & Body Works, LLC. is an American retail store chain that sells soaps, lotions, fragrances, and candles. It was founded in 1990 in New Albany, Ohio and has since expanded across 6 continents. In 1997, it was the largest bath shop chain in the United States. History Bath & Body Works was founded in 1990 in New Albany, Ohio. The company's first store opened in a Cambridge, Massachusetts mall in September 1990. In 1997, a secondary brand called Bath & Body Works at Home was launched. Two years later the company launched the White Barn Candle Company, a division specializing in the sale of scented candles. Bath & Body Works launched both a seasonal catalog and a website in 2006. In November 2006, the company launched its first television commercial advertisement. Net sales as of January 28, 2006 were $2.3 billion, significantly higher than all other L Brands companies other than Victoria's Secret. In July 2008, the company announced that it was opening six locations i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pottery Barn
Pottery Barn is an American upscale home furnishing store chain and e-commerce company, with retail stores in the United States, Canada, Mexico and Australia. Pottery Barn is a wholly owned subsidiary of Williams-Sonoma, Inc. The company is headquartered in San Francisco, California. Pottery Barn also operates several specialty stores such as Pottery Barn Kids and Pottery Barn Teen. It has three retail catalogues: the traditional Pottery Barn catalogue; Pottery Barn Bed + Bath to focus on its bed and bath lines; and one for outdoor furniture. Early history The Pottery Barn was co-founded in 1949 by Paul Secon and his brother Morris in West Chelsea, Manhattan. Paul discovered three barns full of pottery from the factory of Glidden Parker in Alfred, New York, who had stored extras and seconds up the road from the business. The Secon brothers built their chain up to seven stores. Paul sold his share in 1966 and Morris sold his to a pair of outside partners in 1968. The new owner e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Porsche Boxster
The Porsche Boxster and Cayman are mid-engine two-seater sports cars manufactured and marketed by German automobile manufacturer Porsche across four generations—as a two-door, two-seater roadster (Boxster) and a three-door, two-seater fastback coupé (Cayman). The first generation Boxster was introduced in 1996; the second generation Boxster and the Cayman arrived in late 2005; and the third generation launched in 2012. Since the introduction of the fourth generation in 2016, the two models have been marketed as the Porsche 718 Boxster and Porsche 718 Cayman. The nameplate ''Boxster'' is a portmanteau of ''boxer'', a reference to its flat or boxer engine, and '' roadster'', a reference to the body style. The nameplate ''Cayman'' is an alternative spelling of caiman, a member of the alligator family. Overview Boxster The Porsche Boxster is a mid-engine two-seater roadster. It was Porsche's first road vehicle to be originally designed as a roadster since the 914. The first-g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Armani
Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Armani licenses its name and branding to Luxottica for eyewear; L'Oréal for fragrances and cosmetics; and Fossil for watches and jewelry. It is considered Italy's second-biggest fashion group behind Prada.Valentina Za (July 25, 2017)Armani reorganises brands as revenue, profit margins slip''Reuters''. History Armani and his partner, architect Sergio Galeotti, founded Giorgio Armani SpA in 1975, reportedly on money from the sale of Armani's Volkswagen.Suzy Menkes (April 9, 2002)Giorgio Armani:'I did it my way''' International Herald Tribune''. The company signed a license with Gruppo Finanziario Tessile (GFT) in 1978. It partnered with L'Oreal on a licensing agreement for the production and distribution of fragrances, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
