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Musikvergnuegen
Musikvergnuegen (), sometimes abbreviated to ''MusikV'', is a music and sound design production company located in Los Angeles, California. The company name translates into English as "enjoyment of music". It was founded by Austrian-born composer Walter Werzowa. Werzowa founded the company after achieving success with the "Intel Bong" jingle for Intel. Musikvergnuegen specializes in audio branding and has worked on campaigns for Samsung, Delta Air Lines, GM Goodwrench and LG. Besides company jingles, the company does sound production for motion pictures, including the Wim Wenders production ''8'' ("Person to Person") and '' Minority Report.'' Key people *Walter Werzowa Walter Werzowa (born 15 December 1960) is an Austrian composer, producer and owner of LA-based music production studio Musikvergnuegen. He is most famous for composing the "Intel bong" jingle and the 1980s hit "Bring Me Edelweiss" as part of the b ... References External links * {{URL, https://www.linkedin.c ...
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Walter Werzowa
Walter Werzowa (born 15 December 1960) is an Austrian composer, producer and owner of LA-based music production studio Musikvergnuegen. He is most famous for composing the "Intel bong" jingle and the 1980s hit "Bring Me Edelweiss" as part of the band Edelweiss. Walter Werzowa joined an AI team to co-write Beethoven’s 10th symphony, that premiered October 9, 2021 in Bonn. He is leading the music department for the immersive Mozart! Experience Vienna. Biography Walter Werzowa was born in Vienna, Austria, where he studied classical guitar and electronic music at Vienna Musik Hochschule. His collaboration with Otto M. Zykan opened doors for contemporary classical music. Walter moved to the United States of America after Edelweiss disbanded, at which point, he studied film music at the University of Southern California. Werzowa has been featured in various literature and referred to as "the guru of audio branding." He and his wife Evelyne currently reside in Los Angeles with their t ...
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Intel
Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 series of instruction sets, the instruction sets found in most personal computers (PCs). Delaware General Corporation Law, Incorporated in Delaware, Intel ranked No. 45 in the 2020 Fortune 500, ''Fortune'' 500 list of the largest United States corporations by total revenue for nearly a decade, from 2007 to 2016 fiscal years. Intel supplies microprocessors for List of computer system manufacturers, computer system manufacturers such as Acer Inc., Acer, Lenovo, HP Inc., HP, and Dell Technologies, Dell. Intel also manufactures motherboard chipsets, network interface controllers and integrated circuits, flash memory, Graphics processing unit, graphics chips, Embedded system, embedded processors and other devices related to com ...
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Sound Branding
A sound trademark or sound logo or audio logo is a trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services. In recent times, sounds have been increasingly used as trademarks in the marketplace. However, it has traditionally been difficult to protect sounds as trademarks through registration, as a sound was not considered to be a 'trademark'. This issue was addressed by the World Trade Organization Agreement on Trade-Related Aspects of Intellectual Property Rights, which broadened the legal definition of trademark to encompass "any sign...capable of distinguishing the goods or services of one undertaking from those of other undertaking" (article 15(1)). Despite the recognition which must be accorded to sound trademarks in most countries, the ''graphical representation'' of such marks sometimes constitutes a problem for trademark owners seeking to protect their marks, and different countries have different ...
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Samsung
The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ''Samsung'' brand, and is the largest South Korean (business conglomerate). Samsung has the eighth highest global brand value. Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry The electronics industry is the economic sector that produces electronic devices. It emerged in the 20th century and is today one of the largest global industries. Contemporary society uses a vast array of electronic devices built-in automated or ... in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subseque ...
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Audio Branding
A sound trademark or sound logo or audio logo is a trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services. In recent times, sounds have been increasingly used as trademarks in the marketplace. However, it has traditionally been difficult to protect sounds as trademarks through registration, as a sound was not considered to be a 'trademark'. This issue was addressed by the World Trade Organization Agreement on Trade-Related Aspects of Intellectual Property Rights, which broadened the legal definition of trademark to encompass "any sign...capable of distinguishing the goods or services of one undertaking from those of other undertaking" (article 15(1)). Despite the recognition which must be accorded to sound trademarks in most countries, the ''graphical representation'' of such marks sometimes constitutes a problem for trademark owners seeking to protect their marks, and different countries have different ...
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Los Angeles, California
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world's most populous megacities. Los Angeles is the commercial, financial, and cultural center of Southern California. With a population of roughly 3.9 million residents within the city limits , Los Angeles is known for its Mediterranean climate, ethnic and cultural diversity, being the home of the Hollywood film industry, and its sprawling metropolitan area. The city of Los Angeles lies in a basin in Southern California adjacent to the Pacific Ocean in the west and extending through the Santa Monica Mountains and north into the San Fernando Valley, with the city bordering the San Gabriel Valley to it's east. It covers about , and is the county seat of Los Angeles County, which is the most populous county in the United States with ...
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California
California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the most populated subnational entity in North America and the 34th most populous in the world. The Greater Los Angeles area and the San Francisco Bay Area are the nation's second and fifth most populous urban regions respectively, with the former having more than 18.7million residents and the latter having over 9.6million. Sacramento is the state's capital, while Los Angeles is the most populous city in the state and the second most populous city in the country. San Francisco is the second most densely populated major city in the country. Los Angeles County is the country's most populous, while San Bernardino County is the largest county by area in the country. California borders Oregon to the north, Nevada and Arizona to the ea ...
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United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five major unincorporated territories, nine United States Minor Outlying Islands, Minor Outlying Islands, and 326 Indian reservations. The United States is also in Compact of Free Association, free association with three Oceania, Pacific Island Sovereign state, sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Palau, Republic of Palau. It is the world's List of countries and dependencies by area, third-largest country by both land and total area. It shares land borders Canada–United States border, with Canada to its north and Mexico–United States border, with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the List of ...
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Primedia
Primedia is a South African media group, headquartered in Sandton, Johannesburg. History Primedia was established in 1994 and its listing on the JSE Securities Exchange was completed in April 1995. Primedia remained listed on the JSE until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements). The Primedia Group is backed by Mineworkers' Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are major shareholders. Primedia's advertising businesses are located principally in South Africa. This includes radio broadcasting, outdoor advertising, commuter and other out of home media, and spans both the traditional and non-traditional media sectors. Subsidiaries Primedia Broadcasting Primedia Broadcasting is a subsidiary of Primedia, headquartered in Sandton, Johannesburg. It currently operates four national radio stations ...
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Delta Air Lines
Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. One of the world's oldest airlines in operation, Delta is headquartered in Atlanta, Georgia. The airline, along with its subsidiaries and regional affiliates, including Delta Connection, operates over 5,400 flights daily and serves 325 destinations in 52 countries on six continents. Delta is a founding member of the SkyTeam airline alliance. Delta has nine hubs, with Atlanta being its largest in terms of total passengers and number of departures. It is ranked second among the world's largest airlines by number of scheduled passengers carried, revenue passenger-kilometers flown, and fleet size. It is ranked 69th on the Fortune 500. History Early history The history of Delta Air Lines begins with the world's first aerial crop dusting operation called Huff Daland Dusters, Inc. The company was founded on March 2, 1925, in Macon, Georgia, before mov ...
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GM Goodwrench
GM Certified Service, formerly GM Goodwrench, is an auto repair service for General Motors. In 2011, GM replaced the Goodwrench brand in the US with Cadillac, Buick, Chevrolet, and GMC Certified Service brands (Canada followed in 2014). Background Goodwrench took to the airwaves in 1977 as a way to market General Motors franchised dealers' service departments, replacing a patchwork of separate GM-divisional offerings. At the time, GM marketed vehicles in the US under the Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac, and GMC brands. Television commercials in the United States used actor Barry Coe as a spokesman. Jerome H. Peleaux was the creator and tester of the program for GM. The Mr. Goodwrench program, as originally conceived, required each dealer to adhere to a set of service delivery standards: requiring high levels of factory training, parts on hand, and service department amenities. The program was backed with a national advertising campaign which featured the ic ...
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Wim Wenders
Ernst Wilhelm "Wim" Wenders (; born 14 August 1945) is a German filmmaker, playwright, author, and photographer. He is a major figure in New German Cinema. Among many honors, he has received three nominations for the Academy Award for Best Documentary Feature: for '' Buena Vista Social Club'' (1999), about Cuban music culture; '' Pina'' (2011), about the contemporary dance choreographer Pina Bausch; and '' The Salt of the Earth'' (2014), about Brazilian photographer Sebastião Salgado. One of Wenders's earliest honors was a win for the BAFTA Award for Best Direction for his narrative drama '' Paris, Texas'' (1984), which also won the Palme d'Or at the 1984 Cannes Film Festival. Many of his subsequent films have also been recognized at Cannes, including '' Wings of Desire'' (1987), for which he won the Best Director Award at the 1987 Cannes Film Festival. Wenders has been the president of the European Film Academy in Berlin since 1996. Alongside filmmaking, he is an acti ...
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