Medium Is The Message
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Medium Is The Message
"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter in his '' Understanding Media: The Extensions of Man'', published in 1964.Originally published in 1964 by Mentor, New York; reissued 1994, MIT Press, Cambridge, Massachusetts with an introduction by Lewis Lapham McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. The concept has been applied by others in discussions of technologies from television to the Internet. McLuhan's theory McLuhan uses the term "message" to signify content and character. The content of the medium is a message that can be easily grasped and the character of the medium is another message which can be easily overlooked. McLuhan says "Indeed, it is only too typical that the 'content' of any medium blinds us to the character of the medium". For McLuhan, it was the medium itself that shaped and controlled "t ...
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Marshall McLuhan
Herbert Marshall McLuhan (, ; July 21, 1911 – December 31, 1980) was a Canadian philosopher whose work is among the cornerstones of the study of media studies, media theory. Raised in Winnipeg, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as the "father of media studies". McLuhan coined the expression "the medium is the message" (in the first chapter of his ''Understanding Media: The Extensions of Man''), as well as the term ''global village.'' He predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, ...
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Algorithm
In mathematics and computer science, an algorithm () is a finite sequence of Rigour#Mathematics, mathematically rigorous instructions, typically used to solve a class of specific Computational problem, problems or to perform a computation. Algorithms are used as specifications for performing calculations and data processing. More advanced algorithms can use Conditional (computer programming), conditionals to divert the code execution through various routes (referred to as automated decision-making) and deduce valid inferences (referred to as automated reasoning). In contrast, a Heuristic (computer science), heuristic is an approach to solving problems without well-defined correct or optimal results.David A. Grossman, Ophir Frieder, ''Information Retrieval: Algorithms and Heuristics'', 2nd edition, 2004, For example, although social media recommender systems are commonly called "algorithms", they actually rely on heuristics as there is no truly "correct" recommendation. As an e ...
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English Phrases
English usually refers to: * English language * English people English may also refer to: Culture, language and peoples * ''English'', an adjective for something of, from, or related to England * ''English'', an Amish term for non-Amish, regardless of ethnicity * English studies, the study of English language and literature Media * ''English'' (2013 film), a Malayalam-language film * ''English'' (novel), a Chinese book by Wang Gang ** ''English'' (2018 film), a Chinese adaptation * ''The English'' (TV series), a 2022 Western-genre miniseries * ''English'' (play), a 2022 play by Sanaz Toossi People and fictional characters * English (surname), a list of people and fictional characters * English Fisher (1928–2011), American boxing coach * English Gardner (born 1992), American track and field sprinter * English McConnell (1882–1928), Irish footballer * Aiden English, a ring name of Matthew Rehwoldt (born 1987), American former professional wrestle ...
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Concepts In Aesthetics
The following outline is provided as an overview of and topical guide to aesthetics: Aesthetics – branch of philosophy and axiology concerned with the nature of beauty. What type of thing is an aesthetic? Aesthetics can be described as all of the following: * Branch of philosophy – ** the philosophical study of beauty *** the sublime *** Aesthetic judgments *** Aesthetic taste ** the philosophy of art *** Definitions of art *** Value of art *** Attitudes toward art Related academic areas * Applied aesthetics * Architecture * Art * Arts criticism * Gastronomy * Aesthetics of nature * History of painting * Painting * Philosophy of film * Aesthetic medicine ** Aesthetic dentistry ** Plastic surgery * Aesthetics of music * Philosophy of music * Theory of painting * Poetry * Psychological aesthetics * Aesthetics of science * Sculpture * Theological aesthetics History of aesthetics * History of aesthetics ** History of aesthetics (pre-20th-century) ...
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1964 Quotations
Events January * January 1 – The Federation of Rhodesia and Nyasaland is dissolved. * January 5 – In the first meeting between leaders of the Roman Catholic and Orthodox churches since the fifteenth century, Pope Paul VI and Patriarch Athenagoras I of Constantinople meet in Jerusalem. * January 6 – A British firm, the Leyland Motors, Leyland Motor Corp., announces the sale of 450 buses to the Cuban government, challenging the United States blockade of Cuba. * January 9 – ''Martyrs' Day (Panama), Martyrs' Day'': Armed clashes between United States troops and Panamanian civilians in the Panama Canal Zone precipitate a major international crisis, resulting in the deaths of 21 Panamanians and 4 U.S. soldiers. * January 11 – United States Surgeon General Luther Terry reports that smoking may be hazardous to one's health (the first such statement from the U.S. government). * January 22 – Kenneth Kaunda is inaugurated as the first Prime Minister of Northern Rhodesi ...
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Heritage Minutes
''The Heritage Minutes'' is a series of sixty-second short films, each illustrating an important moment in History of Canada, Canadian history. Published by Historica Canada the ''Minutes'' integrate Canadian history, Canadian folklore, folklore and myths into dramatic storylines. Like the Canada Vignettes of the 1970s, the ''Minutes'' themselves have become a part of Canadian culture and been the subject of academic studies as well as parody. The ''Minutes'' were first introduced on March 31, 1991, as part of a one-off history quiz show hosted by Wayne Rostad. Originally distributed to schools, they appeared frequently on Canadian television and in cinemas before feature films, and were later available online and on DVD. "Radio minutes" have also been made. From 1991 to 1995, 50 episodes aired. In 2012, new ''Minutes'' were produced in the lead-up to 150th anniversary of Canada, Canada's sesquicentennial (150th anniversary of Canadian Confederation) in 2017. The ''Minutes'' hav ...
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Technology And Society
Technology, society and life or technology and culture refers to the inter-dependency, co-dependence, co-influence, and co-production (society), co-production of technology and society upon one another. Evidence for this synergy has been found since humanity first started using simple tools. The inter-relationship has continued as modern technologies such as the printing press and computers have helped shape society. The first scientific approach to this relationship occurred with the development of tektology, the "science of organization", in early twentieth century Imperial Russia. In modern academia, the interdisciplinary study of the mutual impacts of science, technology, and society, is called science and technology studies. The simplest form of technology is the development and use of basic tools. The Prehistory, prehistoric discovery of Control of fire by early humans, how to control fire and the later Neolithic Revolution increased the available sources of food, and the i ...
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Hyperreality
Hyperreality is a concept in post-structuralism that refers to the process of the evolution of notions of reality, leading to a cultural state of confusion between signs and symbols invented to stand in for reality, and direct perceptions of consensus reality. Hyperreality is seen as a condition in which, because of the compression of perceptions of reality in culture and media, what is generally regarded as real and what is understood as fiction are seamlessly blended together in experiences so that there is no longer any clear distinction between where one ends and the other begins. The term was proposed by French philosopher Jean Baudrillard, whose postmodern work contributed to a scholarly tradition in the field of communication studies that speaks directly to larger social concerns. Postmodernism was established through the social turmoil of the 1960s, spurred by social movements that questioned preexisting conventions and social institutions. Through the postmodern lens, r ...
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Post-structuralism
Post-structuralism is a philosophical movement that questions the objectivity or stability of the various interpretive structures that are posited by structuralism and considers them to be constituted by broader systems of Power (social and political), power. Although different post-structuralists present different critiques of structuralism, common themes include the rejection of the self-sufficiency of structuralism, as well as an interrogation of the binary oppositions that constitute its structures. Accordingly, post-structuralism discards the idea of interpreting media (or the world) within pre-established, socially constructed structures.José Guilherme Merquior, Merquior, José G. 1987. ''Foucault'', (Fontana Modern Masters series). University of California Press. . ''Structuralism'' proposes that human culture can be understood by means of a Structural linguistics, structure that is modeled on language. As a result, there is concrete reality on the one hand, abstract idea ...
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Philosophy Of Technology
The philosophy of technology is a sub-field of philosophy that studies the nature of technology and its social effects. Philosophical discussion of questions relating to technology (or its Greek ancestor ''techne'') dates back to the very dawn of Western philosophy. The phrase "philosophy of technology" was first used in the late 19th century by German-born philosopher and geographer Ernst Kapp, who published a book titled ''Elements of a Philosophy of Technology'' (German title: ''Grundlinien einer Philosophie der Technik''). Section 2, paragraph 10. Published in vol. 13 of the ''Encyclopedia of Applied Physics'' (entry "Technology, Philosophy of"), pp. 417–29. VCH Publishers, Weinheim, Germany, 1995. History Greek philosophy The western term 'technology' comes from the Greek term ''techne'' (τέχνη) (art, or craft knowledge) and philosophical views on technology can be traced to the very roots of Western philosophy. A common theme in the Greek view of ''techne'' is ...
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Amusing Ourselves To Death
''Amusing Ourselves to Death: Public Discourse in the Age of Show Business'' (1985) is a book by educator Neil Postman. It has been translated into eight languages and sold some 200,000 copies worldwide. In 2005, Postman's son Andrew reissued the book in a 20th anniversary edition. Origins The book's origins are rooted in a talk Postman gave to the Frankfurt Book Fair in 1984, in which he was a participant in a panel on George Orwell's ''Nineteen Eighty-Four'' and the contemporary world. In the introduction to ''Amusing Ourselves to Death'', Postman said that the contemporary world was better reflected by Aldous Huxley's ''Brave New World'', whose public was oppressed by their addiction to amusement, rather than by Orwell's work, where they were oppressed by state violence. Summary Postman distinguishes the Orwellian vision of the future, in which totalitarian governments seize individual rights, from that offered by Aldous Huxley in ''Brave New World,'' where people medica ...
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The Extensions Of Man
''Understanding Media: The Extensions of Man'' is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. The book is considered a pioneering study in media theory. McLuhan pointed to the light bulb as an example. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that "a light bulb creates an environment by its mere presence". More controversially, he postulated that content had little effect on society—in other words, it did not matter if television broadcasts chil ...
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