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Media For Equity
Media for equity is a financing option that provides start-up companies with advertising such as television, print, radio, and online, in exchange for equity. The idea is to help the start-up companies increase their metrics in a very short period of time; this way, instead of spending money on online marketing, they can use their financial resources to improve other aspects of their businesses. The companies receive advertising space instead of cash for their stock. There are several other benefits one may consider raising media for equity funding including: * access to preferential rates and the ability to influence the campaign planning, * being accompanied by an experienced team that understands both worlds, the online performance approach, and the offline branding approach * support regarding how to focus the campaign, PR, contacts, and know-how. Some investors such as UKTVN, Channel4 Ventures, ITV AdVentures in the UK also provide creative support * the ability to raise ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Startup Company
A startup or start-up is a company or project undertaken by an Entrepreneurship, entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses that do not intend to Initial public offering, go public, startups are new businesses that intend to grow large beyond the solo-founder. During the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to become successful and influential, such as unicorn (finance), unicorns.Erin Griffith (2014)Why startups fail, according to their founders, Fortune.com, 25 September 2014; accessed 27 October 2017 Actions Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will do the market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate thei ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Europe
Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east. Europe shares the landmass of Eurasia with Asia, and of Afro-Eurasia with both Africa and Asia. Europe is commonly considered to be Boundaries between the continents#Asia and Europe, separated from Asia by the Drainage divide, watershed of the Ural Mountains, the Ural (river), Ural River, the Caspian Sea, the Greater Caucasus, the Black Sea, and the waterway of the Bosporus, Bosporus Strait. "Europe" (pp. 68–69); "Asia" (pp. 90–91): "A commonly accepted division between Asia and Europe ... is formed by the Ural Mountains, Ural River, Caspian Sea, Caucasus Mountains, and the Black Sea with its outlets, the Bosporus and Dardanelles." Europe covers approx. , or 2% of Earth#Surface, Earth's surface (6.8% of Earth's land area), making it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways, or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford the greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are another common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are in a smaller format and are viewed primarily by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Street Furniture
Street furniture is a collective term for objects and pieces of equipment installed along streets and roads for various purposes. It includes bench (furniture), benches, traffic barriers, bollards, post boxes, phone boxes, streetlamps, traffic lights, traffic signs, bus stops, tram stops, taxi stands, Toilet#Public toilets, public lavatories, fountains, watering troughs, memorials, public art, public sculptures, and waste receptacles. Description and use Street furniture is a collective term used in the United States, United Kingdom, Australia, and Canada. It refers to objects and pieces of equipment installed along streets and roads for various purposes. The design and placement of furniture should take into account aesthetics, visual identity, function, pedestrian mobility and road safety. For example, street furniture can be positioned to control overspill parking in addition to its primary purpose; for example a bench and a number of bollards may be used to block access t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mediaset
Mediaset S.p.A. is an Italian mass media and television production and distribution company that is the largest commercial broadcaster in the country. The company is controlled by the holding company MFE – MediaForEurope (the original iteration of Mediaset S.p.A., the Mediaset Group), which is majority-owned by the Berlusconi family's Fininvest Group. Stemming from a business founded in 1987 by entrepreneur and later Italian prime minister Silvio Berlusconi, Mediaset competes primarily against the public broadcaster RAI, the privately owned La7 and (through Sky Group Limited) Comcast's Sky Italia. Mediaset's headquarters are in Milan, Lombardy. Many of its studios are located in the Milano 2 area of Segrate, a municipality bordering Milan, where broadcasts of local station TeleMilano (now airing nationally as Mediaset's Canale 5) began in 1978. After merging with various local broadcasters to form the Canale 5 syndication, much production was moved to Cologno ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since 2023; and, since its independence in 1947, the world's most populous democracy. Bounded by the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the southeast, it shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the north; and Bangladesh and Myanmar to the east. In the Indian Ocean, India is near Sri Lanka and the Maldives; its Andaman and Nicobar Islands share a maritime border with Thailand, Myanmar, and Indonesia. Modern humans arrived on the Indian subcontinent from Africa no later than 55,000 years ago., "Y-Chromosome and Mt-DNA data support the colonization of South Asia by modern humans originating in Africa. ... Coalescence dates for most non-European populations averag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Times Group
Bennett Coleman and Company Limited (BCCL), d/b/a the Times Group, is an Indian media conglomerate based in Mumbai. Notable media properties owned and operated by the group include India's largest selling daily English-language newspaper ''The Times of India'', television channels such as Times Now, the radio station network Radio Mirchi, and magazines ''Filmfare'' and '' Femina''. The Sahu Jain family owns a majority of the stake in the group. In May 2023, the Times Group was split into two separate business entities between brothers Vineet Jain and Samir Jain, such that its radio and broadcast properties would remain with Vineet Jain and its print properties would be under the ownership of Samir Jain. History The ''Bombay Times and Journal of Commerce'' was first published on 3 November 1838 as a predecessor to what would become ''The Times of India''. While starting as a biweekly paper, it was converted to a daily in 1850. In 1859 the paper was merged with two other pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
