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Lux Industries
Lux industries, previously known as Biswanath Hosiery Mills, is an Indian underwear company headquartered in Kolkata, West Bengal, India. Its offerings include various kinds of hosiery products for men, women and children. It is one of the oldest underwear companies in India. History Lux Industries was set up as the Biswanath Hosiery Mills in 1957 by the late Girdharilalji Todi. Girdharilalji's sons took over the operating responsibilities in 1964. The next 20 years saw the company growing 100 times in size through a series of marketing and manufacturing innovations. This included launching the Consumer Coupon Scheme in 1992 (Mazedar Mauka). In the same year, Lux became the first company in the industry to use celebrity brand ambassadors. In 1992, Lux launched their first television commercial with the famous ''yeh andar ki baat hai'' tagline. The following year saw the company launch their export operations and quickly established a strong presence overseas, with offices in t ...
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Public Limited Company
A public limited company (legally abbreviated to PLC or plc) is a type of public company under United Kingdom company law, some Commonwealth jurisdictions, and the Republic of Ireland. It is a limited liability company whose shares may be freely sold and traded to the public (although a PLC may also be privately held, often by another PLC), with a minimum share capital of £50,000 and usually with the letters PLC after its name. Similar companies in the United States are called ''publicly traded companies''. Public limited companies will also have a separate legal identity. A PLC can be either an unlisted or listed company on the stock exchanges. In the United Kingdom, a public limited company usually must include the words "public limited company" or the abbreviation "PLC" or "plc" at the end and as part of the legal company name. Welsh companies may instead choose to end their names with , an abbreviation for '. However, some public limited companies (mostly nationalis ...
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Innerwear
Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as undergarments and as outer clothing. If made of suitable material or textile, some undergarments can serve as nightwear or swimsuits, and some are intended for sexual attraction or visual appeal. Undergarments are generally of two types, those that are worn to cover the torso and those that are worn to cover ...
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Kolkata, West Bengal
Kolkata (, or , ; also known as Calcutta , the official name until 2001) is the capital of the Indian state of West Bengal, on the eastern bank of the Hooghly River west of the border with Bangladesh. It is the primary business, commercial, and financial hub of Eastern India and the main port of communication for North-East India. According to the 2011 Indian census, Kolkata is the seventh-most populous city in India, with a population of 45 lakh (4.5 million) residents within the city limits, and a population of over 1.41  crore (14.1 million) residents in the Kolkata Metropolitan Area. It is the third-most populous metropolitan area in India. In 2021, the Kolkata metropolitan area crossed 1.5 crore (15 million) registered voters. The Port of Kolkata is India's oldest operating port and its sole major riverine port. Kolkata is regarded as the cultural capital of India. Kolkata is the second largest Bengali-speaking city after Dhaka. It ...
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Ashok Todi
Ashok Todi (born 1958) is an Indian industrialist, heading the Kolkata-based Lux Industries group, a Rs. 120-billion plus company which is the market leader in India of the inner wear garment segment. Career Ashok Todi was born into a Hindu Marwadi business family, the son of industrialist Giridhari Lal Todi. Lux Industries Limited Lux Industries Limited is an innerwear company of India with three brands in its portfolio - Lux Innerwear, GenX Style Inners, and ONN Premium Inners.http://media.wix.com/ugd/50d0b5_a21c067c8f163bfb104bdb2523ed2dec.pdf Lux Cozi is the main brand of Lux Industries Limited. The company launched a consumer coupon scheme in 1992 called "Mazedar Mauka". From 1 product, the company's product range has expanded to more than 150 products today. Ashok is: *The Chairman of Lux Industries Limited; *Director of Biswanath Hosiery Mills Limited; and, *Director of Todi Hosiery Limited Todi took over as the chairman of the company on 1 October 2007. By a quirk o ...
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Underwear
Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as undergarments and as outer clothing. If made of suitable material or textile, some undergarments can serve as nightwear or swimsuits, and some are intended for sexual attraction or visual appeal. Undergarments are generally of two types, those that are worn to cover the torso and those that are worn to cover ...
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Kolkata
Kolkata (, or , ; also known as Calcutta , the official name until 2001) is the capital of the Indian state of West Bengal, on the eastern bank of the Hooghly River west of the border with Bangladesh. It is the primary business, commercial, and financial hub of Eastern India and the main port of communication for North-East India. According to the 2011 Indian census, Kolkata is the seventh-most populous city in India, with a population of 45  lakh (4.5 million) residents within the city limits, and a population of over 1.41  crore (14.1 million) residents in the Kolkata Metropolitan Area. It is the third-most populous metropolitan area in India. In 2021, the Kolkata metropolitan area crossed 1.5 crore (15 million) registered voters. The Port of Kolkata is India's oldest operating port and its sole major riverine port. Kolkata is regarded as the cultural capital of India. Kolkata is the second largest Bengali-speaking city after Dhaka ...
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West Bengal
West Bengal (, Bengali: ''Poshchim Bongo'', , abbr. WB) is a state in the eastern portion of India. It is situated along the Bay of Bengal, along with a population of over 91 million inhabitants within an area of . West Bengal is the fourth-most populous and thirteenth-largest state by area in India, as well as the eighth-most populous country subdivision of the world. As a part of the Bengal region of the Indian subcontinent, it borders Bangladesh in the east, and Nepal and Bhutan in the north. It also borders the Indian states of Odisha, Jharkhand, Bihar, Sikkim and Assam. The state capital is Kolkata, the third-largest metropolis, and seventh largest city by population in India. West Bengal includes the Darjeeling Himalayan hill region, the Ganges delta, the Rarh region, the coastal Sundarbans and the Bay of Bengal. The state's main ethnic group are the Bengalis, with the Bengali Hindus forming the demographic majority. The area's early history featured ...
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India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the southeast, it shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the north; and Bangladesh and Myanmar to the east. In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives; its Andaman and Nicobar Islands share a maritime border with Thailand, Myanmar, and Indonesia. Modern humans arrived on the Indian subcontinent from Africa no later than 55,000 years ago., "Y-Chromosome and Mt-DNA data support the colonization of South Asia by modern humans originating in Africa. ... Coalescence dates for most non-European populations average to between 73–55 ka.", "Modern human beings—''Homo sapiens''—originated in Africa. Then, interm ...
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Hosiery
Hosiery, also referred to as legwear, describes garments worn directly on the feet and legs. The term originated as the collective term for products of which a maker or seller is termed a hosier; and those products are also known generically as hose. The term is also used for all types of knitted fabric, and its thickness and weight is defined by denier or opacity. Lower denier measurements of 5 to 15 describe a hose which may be sheer in appearance, whereas styles of 40 and above are dense, with little to no light able to come through on 100 denier items. Etymology The word hosiery is a morphological derivation of the Anglo Saxon word ''hosa'', which meant a woven garment for the lower body and legs. Overview The first references to hosiery can be found in works of Hesiod, where Romans are said to have used leather or cloth in forms of strips to cover their lower body parts. Even the Egyptians are speculated to have used hosiery, as socks have been found in certain tombs. ...
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Brand Ambassadors
A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness. Today, "brand ambassador" as a term has expanded beyond celebrity branding to self-branding or personal brand management. Professional figures, such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have form ...
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Sunny Deol
Ajay Singh Deol (born 19 October 1956), better known by his stage name Sunny Deol, is an Indian actor, film director, producer, politician and current Member of Parliament from Gurdaspur (Lok Sabha constituency) of Punjab, India. As an actor, he has worked in more than 100 Hindi films and earned the image of an angry action hero. He went on to star in numerous successful films in the 1980s and 1990s and is considered as one of the top stars of that time. He starred in several blockbuster movies such as '' Ghayal'', ''Darr'', ''Damini'', '' Jeet'', '' Ghatak'', '' ''Ziddi'', ''Border'' and '' Gadar: Ek Prem Katha''. Deol has won two National Film Award for Best Actor and two Filmfare Awards. Deol made his debut opposite fellow debutante Amrita Singh in ''Betaab'' (1983), for which he received a Filmfare Best Actor Award nomination. With his portrayal of an amateur boxer wrongly accused of his brother's murder in Rajkumar Santoshi's '' Ghayal'' in 1990, Deol gained wide re ...
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Shah Rukh Khan
Shah Rukh Khan (; born 2 November 1965), also known by the initialism SRK, is an Indian actor, film producer, and television personality who works in Hindi films. Referred to in the media as the " Baadshah of Bollywood", "King of Bollywood" and "King Khan", he has appeared in more than 80 films, and earned numerous accolades, including 14 Filmfare Awards. He has been awarded the Padma Shri by the Government of India, as well as the Ordre des Arts et des Lettres and Legion of Honour by the Government of France. Khan has a significant following in Asia and the Indian diaspora worldwide. In terms of audience size and income, he has been described as one of the most successful film stars in the world. Khan began his career with appearances in several television series in the late 1980s. He made his Bollywood debut in 1992 with '' Deewana''. Early in his career, Khan was recognised for portraying villainous roles in the films '' Baazigar'' (1993), '' Darr'' (1993), and '' Anja ...
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