|
Lori Bizzoco
Lori Bizzoco is a writer, journalist, former public relations executive. Early life and career Lori Bizzoco earned a Master of Science in advertising from the New York Institute of Technology. She worked as a senior American public relations executive for the next 15 years, publicizing both people and products. She also held positions including Director at Burston-Marsteller, where she focused primarily on celebrity-related public relations. Bizzoco also worked for the public relations firm Porter Novelli and Edelman. In March 2006, she joined public relations firm Manning Selvage and Lee (MS&L) as Senior Vice President. As a professional writer on dating and relationship advice, Bizzoco's pieces were regularly featured on dating sites such as Match.com, SingleEdition.com, JDate, SeniorPeopleMeet.com, and LoveandSeek.com. Writing Bizzoco's writing has been featured on a variety of publications both in print and online. She was a writer for the Yahoo Contributor Network, wher ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
