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LIN Digital
LIN Digital is an online advertising and media services company based in Austin, Texas, United States. In 2008 it was ranked No. 1,055 in the Top 5000 Fastest Growing Private Companies in the U.S. by Inc Magazine. LIN Digital's premium display ad network is among Comscore's Top 30 Ad Networks according to Comscore rankings. It aggregates traffic from thousands of top-tier online publishers reaching up to 100 million unique visitors per month. History The company was started by Jon Flatt and Aaron M. Welch in 2002 as an SEM company. As the company grew, it attracted the attention of Red McCombs Enterprises. In 2005 Flatt and Welch partnered with Red McCombs, and at that time the company name became Red McCombs Media. In 2007 Red McCombs Media acquired MediaEngine, co-founded by Michael Magruder and Scott Friesen, to complement their technical capabilities. Since then the company has increased their service offerings to include display advertising, SEO, SEM, SMS mobile marketi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Limited Liability Partnership
A limited liability partnership (LLP) is a partnership in which some or all partners (depending on the jurisdiction) have limited liabilities. It therefore can exhibit elements of partnerships and corporations. In an LLP, each partner is not responsible or liable for another partner's misconduct or negligence. This distinguishes an LLP from a traditional partnership under the UK Partnership Act 1890, in which each partner has joint (but not several) liability. In an LLP, some or all partners have a form of limited liability similar to that of the shareholders of a corporation. Unlike corporate shareholders, the partners have the power to manage the business directly. In contrast, corporate shareholders must elect a board of directors under the laws of various state charters. The board organizes itself (also under the laws of the various state charters) and hires corporate officers who then have as "corporate" individuals the legal responsibility to manage the corporation in t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay Per Click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions ( CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Affiliate Marketing
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral. Affiliate marketers may use a variety of methods to generate these sales, including organic search engine optimization, paid search engine marketing, e-mail marketing, content marketing, display advertising, organic social media marketing, and more. Though the largest companies run their own affiliate networks (for example Amazon), most merchants join affiliate networks which provide reporting tools and payment processing. History Origin The concept of revenue sharing—paying commission for referred business—predates aff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing Companies Of The United States
Digital usually refers to something using discrete digits, often binary digits. Technology and computing Hardware *Digital electronics, electronic circuits which operate using digital signals **Digital camera, which captures and stores digital images *** Digital versus film photography **Digital computer, a computer that handles information represented by discrete values **Digital recording, information recorded using a digital signal Socioeconomic phenomena * Digital culture, the anthropological dimension of the digital social changes *Digital divide, a form of economic and social inequality in access to or use of information and communication technologies *Digital economy, an economy based on computing and telecommunications resources Other uses in technology and computing *Digital data, discrete data, usually represented using binary numbers *Digital marketing, search engine & social media presence booster, usually represented using online visibility. *Digital media, media s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies Based In Austin, Texas
This is a list of notable companies based in the Austin metropolitan area. Fortune 500 (rankings as of 2021) * Dell Technologies (28) *Oracle (80) *Tesla Inc. (100) Advertising * Door Number 3 * GSD&M * LatinWorks * LIN Media (Media General)-Shutdown * McGarrah Jessee * R/GA * RetailMeNot * Rock Candy Media * T3 (The Think Tank) Aerospace and air travel * Astrotech Corporation * Austin Express- Shutdown * Emerald Air-Closed Architecture * Dick Clark Architecture * Lundgren and Maurer-Closed in the 80s no successor Automotive * Tesla Beauty * Beardbrand * Birds Barbershop Biotechnology * Asuragen-Relocation to Minneapolis, Minnesota * Luminex Corporation * Sonic Healthcare- Bought and moved to Australia Booksellers and publishing * BookPeople * Clockwork Storybook-Shutdown * Greenleaf Book Group * Holt McDougal * Landes Bioscience * Monofonus Press * Steve Jackson Games Construction Data * Forcepoint * Global Language Monitor * Hoover's * MyEdu * Net ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media General
Media General was an American media company based in Richmond, Virginia. The company's origins can be traced back to 1887 when Richmond attorney Joseph Bryan acquired ''The Richmond Daily Times'', which later became ''The Richmond Times-Dispatch''. Joseph Bryan's son, John Stewart Bryan succeeded his father as owner and publisher of the ''Times-Dispatch'', which merged with ''The Richmond News Leader'' in 1940 to form Richmond Newspapers, Inc. After John Stewart Bryan's death in 1944, his son, D. Tennant Bryan led the company into a period of expansion into television, changing the company's name to Media General in 1969. Media General, Inc. began trading on the American Stock Exchange in 1970. In 1990, J. Stewart Bryan III, great-grandson of Joseph Bryan, became chairman, president and chief executive officer of Media General. The fourth-generation Bryan oversaw the company's expansion into digital media and the sale of Media General's newspaper division to Berkshire Hathaway i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doing Business As
A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name with a relevant government body is often required. In a number of countries, the phrase "trading as" (abbreviated to t/a) is used to designate a trade name. In the United States, the phrase "doing business as" (abbreviated to DBA, dba, d.b.a., or d/b/a) is used, among others, such as assumed business name or fictitious business name. In Canada, "operating as" (abbreviated to o/a) and "trading as" are used, although "doing business as" is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LIN Media
LIN Media was an American holding company founded in 1994 that operated 43 television stations. All except one were affiliates of the six major U.S. television networks. One of the remaining stations was a low powered weather station in Indiana. LIN Media's chief executive officer was Vincent L. Sadusky. Sadusky had been LIN's chief financial officer, Vice President and treasurer since 2004, and had been CFO for Telemundo, working closely on its sale to GE/ NBC. Sadusky had been interim CEO since former chairman Gary R. Chapman announced his impending retirement in June 2006, and through the company's search for a permanent replacement. He was installed as CEO upon Chapman's retirement on July 10, 2006. History LIN TV's roots trace back to the founding of its former parent, LIN Broadcasting Corporation, in 1961. LIN Broadcasting was engaged in radio, television, direct marketing, information and learning, music publishing, and record labels. LIN takes its initials from ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Austin Business Journal
American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Business Journals, which contains local business news for 44 markets in the United States, Hemmings Motor News, Street & Smith's Sports Business Daily, and Inside Lacrosse. The company is owned by Advance Publications. The company receives revenue from display advertising and classified advertising in its weekly newspaper and online advertising on its website and from a subscription business model. The bizjournals.com website contains local business news from various cities in the United States, along with an archive that contains more than 5 million business news articles published since 1996. As of August 2021, it receives over 3.6 million readers each week. History The company was founded in 1982 by Mike Russell with the launch of the Kansas City Business Journal. In 1985, the company became a public company via an initial public offering an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". SMS marketing Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making them highly eff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or " organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers. History Webmasters ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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