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Keyword Clustering
Keyword clustering is a practice search engine optimization (SEO) professionals use to segment target search terms into groups (clusters) relevant to each page of the website. After keyword research, search engine professionals cluster keywords into small groups which they spread across pages of the website to achieve higher rankings in the search engine results (SERP). Keyword clustering is a fully automated process performed by keyword clustering tools. The term and the first principles were first introduced in 2015 by the Russian search engine optimization expert Alexey Chekushin. The SERP-based keyword clustering tool Just-Magic was released in the same year in Russia. Method Keyword clustering is based on the first ten search results (TOP-10) regardless of the search engine or custom settings. The TOP 10 search results are the first ten listings that a search engine shows for a certain search query. In most cases, the TOP-10 matches the first page of the search results. Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or " organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers. History Webma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Keyword Research
Keyword research is a practice search engine optimization (SEO) professionals used to find and research search terms that users enter into search engines when looking for products, services or general information. Keywords are related to queries which are asked by users in search engines. There are four types of queries : 1. Navigational Search Queries 2. Informational Search Queries 3. Transactional Search Queries 4. Commercial Search Queries. Search engine optimization professionals first research keywords, and then align web pages with these keywords to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions. Google's first party data also aids this research through the likes of Google autocomplete, related searches or People Also Ask. Importance of research K ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Results Page
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads. The results are of two general types : * organic search: retrieved by the search engine's algorithm * sponsored search: advertisements. The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web, and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. Due to the huge number of items that are available or related to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Search Engine
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searche ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and sea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Search Query
A web query or web search query is a query that a user enters into a web search engine to satisfy their information needs. Web search queries are distinctive in that they are often plain text and boolean search directives are rarely used. They vary greatly from standard query languages, which are governed by strict syntax rules as command languages with keyword or positional parameters. Types There are three broad categories that cover most web search queries: informational, navigational, and transactional. These are also called "do, know, go." Although this model of searching was not theoretically derived, the classification has been empirically validated with actual search engine queries. * Informational queries – Queries that cover a broad topic (e.g., ''colorado'' or ''trucks'') for which there may be thousands of relevant results. * Navigational queries – Queries that seek a single website or web page of a single entity (e.g., ''youtube'' or ''delta air lines''). * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AdWords
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model. Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. History Google launched AdWords in 2000. Initially, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaigns. Google soon introduced the AdWords self-service portal to accommodate small businesses and those who wanted to manage their own campaigns. In 2005, Google started a campaign management service known as 'Jumpstart'. The AdWords system was initially implemented on top of the MySQL database engine. After the sy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lemmatisation
Lemmatisation ( or lemmatization) in linguistics is the process of grouping together the inflected forms of a word so they can be analysed as a single item, identified by the word's lemma, or dictionary form. In computational linguistics, lemmatisation is the algorithmic process of determining the lemma of a word based on its intended meaning. Unlike stemming, lemmatisation depends on correctly identifying the intended part of speech and meaning of a word in a sentence, as well as within the larger context surrounding that sentence, such as neighboring sentences or even an entire document. As a result, developing efficient lemmatisation algorithms is an open area of research. Description In many languages, words appear in several '' inflected'' forms. For example, in English, the verb 'to walk' may appear as 'walk', 'walked', 'walks' or 'walking'. The base form, 'walk', that one might look up in a dictionary, is called the ''lemma'' for the word. The association of the base form ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lemma (morphology)
In morphology and lexicography, a lemma (plural ''lemmas'' or ''lemmata'') is the canonical form, dictionary form, or citation form of a set of word forms. In English, for example, ''break'', ''breaks'', ''broke'', ''broken'' and ''breaking'' are forms of the same lexeme, with ''break'' as the lemma by which they are indexed. ''Lexeme'', in this context, refers to the set of all the inflected or alternating forms in the paradigm of a single word, and ''lemma'' refers to the particular form that is chosen by convention to represent the lexeme. Lemmas have special significance in highly inflected languages such as Arabic, Turkish and Russian. The process of determining the ''lemma'' for a given lexeme is called lemmatisation. The lemma can be viewed as the chief of the principal parts, although lemmatisation is at least partly arbitrary. Morphology The form of a word that is chosen to serve as the lemma is usually the least marked form, but there are several exceptions s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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