|
Keyword Clustering
Keyword clustering is a practice search engine optimization (SEO) professionals use to segment target search terms into groups (clusters) relevant to each page of the website. After keyword research, search engine professionals cluster keywords into small groups which they spread across pages of the website to achieve higher rankings in the search engine results (SERP). Keyword clustering is a fully automated process performed by keyword clustering tools. The term and the first principles were first introduced in 2015 by the Russian search engine optimization expert Alexey Chekushin. The SERP-based keyword clustering tool Just-Magic was released in the same year in Russia. Method Keyword clustering is based on the first ten search results (TOP-10) regardless of the search engine or custom settings. The TOP 10 search results are the first ten listings that a search engine shows for a certain search query. In most cases, the TOP-10 matches the first page of the search results. T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
|
 |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as "Organic search, organic" results) rather than direct traffic, referral traffic, social media traffic, or Online advertising, paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or Keyword research, keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visito ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
|
Keyword Research
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries. Importance of research Keyword research The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends. To achieve the best SEO results, it is important to optimize a website's content as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have low competition and still a high number of searches. This makes it easier to achieve a higher rank in search engines which usually results in higher web traffic and, ideally, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
|
|
Search Engine Results Page
A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a Keyword (Internet search), keyword Web search query, query. The results are of two general types: * Organic search results, organic search: retrieved by the search engine's algorithm; * Sponsored Search, sponsored search: advertisements. The results are normally ranked by relevance (information retrieval), relevance to the query. Each result displayed on the ''SERP'' normally includes a title, a link that points to the actual page on the World Wide Web, Web, and a short Meta element#The description attribute, description, known as a snippet, showing where the Meta element#The keywords attribute, keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. A single search query can yi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
|
 |
Web Search Engine
A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the search engine results page, search results are typically presented as a list of hyperlinks accompanied by textual summaries and images. Users also have the option of limiting a search to specific types of results, such as images, videos, or news. For a search provider, its software engine, engine is part of a distributed computing system that can encompass many data centers throughout the world. The speed and accuracy of an engine's response to a query are based on a complex system of Search engine indexing, indexing that is continuously updated by automated web crawlers. This can include data mining the Computer file, files and databases stored on web servers, although some content is deep web, not accessible to crawlers. There have been ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
 |
Web Search Query
A web query or web search query is a query that a user enters into a web search engine to satisfy their information needs. Web search queries are distinctive in that they are often plain text and boolean search directives are rarely used. They vary greatly from standard query languages, which are governed by strict syntax rules as command languages with keyword or positional parameters. Types There are three broad categories that cover most web search queries: informational, navigational, and transactional. These are also called "do, know, go." Although this model of searching was not theoretically derived, the classification has been empirically validated with actual search engine queries. * Informational queries – Queries that cover a broad topic (e.g., ''colorado'' or ''trucks'') for which there may be thousands of relevant results. * Navigational queries – Queries that seek a single website or web page of a single entity (e.g., ''youtube'' or ''delta air line ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
 |
AdWords
Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model, and a cost-per-view (CPV) pricing model. History Google launched AdWords in the year 2000. Initially, Google itself would set up and manage advertisers' campaigns. Google then introduced a self-service AdWords portal for small businesses that wanted to manage their own campaigns. In 2005, Google started a campaign management service known as "Jumpstart". In 2007, Google acquired DoubleClick for $3.1 billion. The acquisition was strategically important for Google, providing access to DoubleClick's advanced ad-serving technology and established industry re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
|
Lemmatisation
Lemmatization (or less commonly lemmatisation) in linguistics is the process of grouping together the inflected forms of a word so they can be analysed as a single item, identified by the word's lemma, or dictionary form. In computational linguistics, lemmatization is the algorithmic process of determining the lemma of a word based on its intended meaning. Unlike stemming, lemmatization depends on correctly identifying the intended part of speech and meaning of a word in a sentence, as well as within the larger context surrounding that sentence, such as neighbouring sentences or even an entire document. As a result, developing efficient lemmatization algorithms is an open area of research. Description In many languages, words appear in several ''inflected'' forms. For example, in English, the verb 'to walk' may appear as 'walk', 'walked', 'walks' or 'walking'. The base form, 'walk', that one might look up in a dictionary, is called the ''lemma'' for the word. The association o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
|
|
Lemma (morphology)
In morphology and lexicography, a lemma (: lemmas or lemmata) is the canonical form, dictionary form, or citation form of a set of word forms. In English, for example, ''break'', ''breaks'', ''broke'', ''broken'' and ''breaking'' are forms of the same lexeme, with ''break'' as the lemma by which they are indexed. ''Lexeme'', in this context, refers to the set of all the inflected or alternating forms in the paradigm of a single word, and ''lemma'' refers to the particular form that is chosen by convention to represent the lexeme. Lemmas have special significance in highly inflected languages such as Arabic, Turkish, and Russian. The process of determining the ''lemma'' for a given lexeme is called lemmatisation. The lemma can be viewed as the chief of the principal parts, although lemmatisation is at least partly arbitrary. Morphology The form of a word that is chosen to serve as the lemma is usually the least marked form, but there are several exceptions such as the use ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |