KLVO
KLVO (97.7 MHz) is an FM radio station serving Central New Mexico. It is licensed to Belen, New Mexico, and is owned by American General Media. Its studios are located in Northeast Albuquerque, and its transmitter is located west of Los Lunas, New Mexico. KLVO broadcasts a New Mexico music and regional Mexican format branded as "Radio Lobo". Station history From 1985 to 1995, 97.7 was KARS-FM, which had a country music format, some of which had remained in existence on KDNF, KARS long after the FM station dropped the format. In July 1994 KARS AM & FM were sold by Brooks Broadcasting Company to Guardian Communications for $665,000. In early 1995, after having upgraded to a class C1 with increased power to 100,000 watts, the station became KLVO "Radio Lobo", and aired a Regional Mexican format. At the time of its launch, there were no other Spanish language radio stations on the FM band other than the programming on public radio station KANW. "Lobo" faced more competition s ...
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