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Journal Of Marketing Research
''Journal of Marketing Research'' is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the ''Journal Citation Reports'', the journal has a 2020 impact factor of 5.000. The founding editor was Robert Ferber. Awards *In 1996 the journal established the ''Paul E. Green Award'' in honor of Paul E. Green for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research. *The journal awards the ''William F. O'Dell Award'' for the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. Editors-in-chief The following persons are or have been editor-in-chief of this journal: * Robert Ferber (1964–1969) * Frank Bass (1972-1975) * Ralph Day (1969-1972) * Harper Boyd * Gilbert A. Churchill (1978-1982) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sachin Gupta (academic)
Sachin Gupta is a marketing science academic, the Henrietta Louis Johnson Professor of Management and Professor of Marketing in the Samuel Curtis Johnson Graduate School of Management at Cornell University in Ithaca, New York State, and the editor-in-chief of the American Marketing Association's '' Journal of Marketing Research'', He is known for his work on marketing strategy, international marketing and management communication. Education *B.A. (Honours) Economics, St. Stephen's College, Delhi University, India, 1982 *Post Graduate Diploma in Management, Indian Institute of Management, Ahmedabad, India, 1984 *Ph.D. in Management, Cornell University, Ithaca, NY, 1993 Academic experience His academic positions have been as follows: *2000–2005: Assistant Professor of Marketing, Kellogg School of Management, Northwestern University *2000–2005: Associate Professor of Marketing *July 2005 to present: Samuel Curtis Johnson Graduate School of Management at Cornell Univers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Russell S
Russell may refer to: People * Russell (given name) * Russell (surname) * Lady Russell (other) * Lord Russell (other) Places Australia *Russell, Australian Capital Territory *Russell Island, Queensland (other) **Russell Island (Moreton Bay) ** Russell Island (Frankland Islands) * Russell Falls, Tasmania *A former name of Westerway, Tasmania Canada * Russell, Ontario, a township in Ontario *Russell, Ontario (community), a town in the township mentioned above. *Russell, Manitoba *Russell Island (Nunavut) New Zealand *Russell, New Zealand, formerly Kororareka *Okiato or Old Russell, the first capital of New Zealand Solomon Islands *Russell Islands United States *Russell, Arkansas * Russell City, California, formerly Russell * Russell, Colorado * Russell, Georgia *Russell, Illinois *Russell, Iowa *Russell, Kansas *Russell, Kentucky, in Greenup County *Russell, Louisville, Kentucky *Russell, Massachusetts, a New England town **Russell (CDP), Massac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Research
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing the data collected, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing research'' is much older than that of ''market research''. Although both involve consumers, ''Marketing'' research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while ''mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Journals
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daniel Kahneman
Daniel Kahneman (; he, דניאל כהנמן; born March 5, 1934) is an Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences (shared with Vernon L. Smith). His empirical findings challenge the assumption of human rationality prevailing in modern economic theory. With Amos Tversky and others, Kahneman established a cognitive basis for common human errors that arise from heuristics and biases, and developed prospect theory. In 2011 he was named by '' Foreign Policy'' magazine in its list of top global thinkers. In the same year his book '' Thinking, Fast and Slow'', which summarizes much of his research, was published and became a best seller. In 2015, ''The Economist'' listed him as the seventh most influential economist in the world. He is professor emeritus of psychology and public affairs at Princeton ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Valarie Zeithaml
Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL SERVQUAL is a multi-dimensional research instrument designed to capture consumer expectations and perceptions of a service along five dimensions that are believed to represent service quality. SERVQUAL is built on the expectancy-disconfirmation p ..., a quality management framework for services. She was named a Thomson Reuters Highly Cited Researcher in the report on "The World's Most Influential Scientific Minds." Selected publications Books * References External links UNC profile Living people American business theorists American marketing people Marketing theorists Marketing people University of North Carolina at Chapel Hill ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
William Frederick Boulding
William Frederic (Bill) Boulding (born 1955) is an American economist, professor and academic administrator. He is the dean of the Fuqua School of Business at Duke University. Biography Early life Boulding was born 1955 in Ann Arbor as the fifth Child son of Kenneth E. Boulding, an English-born economist, and Elise M. Boulding, a Norwegian-born sociologist.J. Russell Boulding. ''Elise Boulding: A Pioneer in Peace Research, Peacemaking, Feminism, Future Studies and the Family: From a Quaker Perspective.'' 2016. p. 9 Boulding graduated from Swarthmore College, where he earned a bachelor's degree in Economics in 1977. He enrolled in the MBA program at the Wharton School of the University of Pennsylvania and switched to the doctorate program after Professor Thomas S. Robertson encouraged him to do so. He earned a PhD in Managerial Sciences and Applied Economics in 1986. Career Boulding joined the faculty at the Fuqua School of Business at Duke University in 1984, where he tau ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David A
David (; , "beloved one") (traditional spelling), , ''Dāwūd''; grc-koi, Δαυΐδ, Dauíd; la, Davidus, David; gez , ዳዊት, ''Dawit''; xcl, Դաւիթ, ''Dawitʿ''; cu, Давíдъ, ''Davidŭ''; possibly meaning "beloved one". was, according to the Hebrew Bible, the third king of the United Kingdom of Israel. In the Books of Samuel, he is described as a young shepherd and harpist who gains fame by slaying Goliath, a champion of the Philistines, in southern Canaan. David becomes a favourite of Saul, the first king of Israel; he also forges a notably close friendship with Jonathan, a son of Saul. However, under the paranoia that David is seeking to usurp the throne, Saul attempts to kill David, forcing the latter to go into hiding and effectively operate as a fugitive for several years. After Saul and Jonathan are both killed in battle against the Philistines, a 30-year-old David is anointed king over all of Israel and Judah. Following his rise to power, David ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kevin Lane Keller
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Cuenca´s University of social science at Universidad de Castilla La-Mancha. He is most notable for having authored ''Strategic Brand Management'' (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management. The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. He has published his research in the '' Journal of Marketing'', '' Journal of Marketing Research'', and ''Journal of Consumer Research''. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text ''Marketing Management''. Keller was formerly on the faculty at the Stanford Graduate School of Business, the University of California, Berkeley and the University of North Carolina at Chapel Hill. He has served as a visit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Amos Tversky
Amos Nathan Tversky ( he, עמוס טברסקי; March 16, 1937 – June 2, 1996) was an Israeli cognitive and mathematical psychologist and a key figure in the discovery of systematic human cognitive bias and handling of risk. Much of his early work concerned the foundations of measurement. He was co-author of a three-volume treatise, ''Foundations of Measurement''. His early work with Daniel Kahneman focused on the psychology of prediction and probability judgment; later they worked together to develop prospect theory, which aims to explain irrational human economic choices and is considered one of the seminal works of behavioral economics. Six years after Tversky's death, Kahneman received the 2002 Nobel Memorial Prize in Economic Sciences for the work he did in collaboration with Amos Tversky. (The prize is not awarded posthumously.) Kahneman told ''The New York Times'' in an interview soon after receiving the honor: "I feel it is a joint prize. We were twinned f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Itamar Simonson
Itamar Simonson is a professor of marketing, holding the Sebastian S. Kresge Chair of Marketing in the Graduate School of Business, Stanford University. He is known for his work on the factors that determine the choices that buyers make. His academic career started at the University of California at Berkeley, where he taught for six years, before he moved to Stanford. Many of his former PhD students (such as Ravi Dhar, Ziv Carmon, Stephen Nowlis, Aimee Drolet, and Ran Kivetz to name a few) hold senior positions at some of the best universities in the world. Education He received his B.A. in Economics and Political Science from the Hebrew University in 1976, his MBA from the UCLA School of Management in 1978 and his PhD in Marketing from Duke University in 1987. Work Consumer choice Simonson has studied both preferences that are created "on the fly" when people make choices and predetermined preference elements that reflect people's habits, predispositions, and genes. He b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David F
David (; , "beloved one") (traditional spelling), , ''Dāwūd''; grc-koi, Δαυΐδ, Dauíd; la, Davidus, David; gez , ዳዊት, ''Dawit''; xcl, Դաւիթ, ''Dawitʿ''; cu, Давíдъ, ''Davidŭ''; possibly meaning "beloved one". was, according to the Hebrew Bible, the third king of the United Kingdom of Israel. In the Books of Samuel, he is described as a young shepherd and harpist who gains fame by slaying Goliath, a champion of the Philistines, in southern Canaan. David becomes a favourite of Saul, the first king of Israel; he also forges a notably close friendship with Jonathan, a son of Saul. However, under the paranoia that David is seeking to usurp the throne, Saul attempts to kill David, forcing the latter to go into hiding and effectively operate as a fugitive for several years. After Saul and Jonathan are both killed in battle against the Philistines, a 30-year-old David is anointed king over all of Israel and Judah. Following his rise to power, Dav ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
