|
Image Restoration Theory
Introduced by William Benoit, image restoration theory (also known as image repair theory) outlines strategies that can be used to restore one's image in an event where reputation has been damaged. Image restoration theory can be applied as an approach for understanding both personal and organizational crisis situations. It is a component of crisis communication, which is a sub-specialty of public relations. Its purpose is to protect an individual, company, or organization facing a public challenge to its reputation. Benoit outlines this theory in ''Accounts, Excuses, and Apologies: A Theory of Image Restoration Strategies''. Basic concepts of image restoration theory Two components must be present in a given attack to the image of an individual or organization: # The accused is held responsible for an action. # the act is considered offensive. Image restoration theory is grounded in two fundamental assumptions. # Communication is a goal-directed activity. Communicators may h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
William Benoit
William Lyon Benoit (born March 17, 1953) is an American scholar in the field of political communication. He graduated from Ball State University in 1975 and obtained his Master of Arts degree from Central Michigan University in 1976. He also holds a PhD from Wayne State University. He is a distinguished professor of Communication Studies at the University of Alabama at Birmingham. He previously taught at Miami University, Bowling Green State University, the University of Missouri, and Ohio University. He was a faculty member at the University of Missouri for twenty-four years. He is known for developing image repair theory (originally called "Image Restoration") and for applying it to anecdotes in various real-world contexts. He was the editor of the ''Journal of Communication The ''Journal of Communication'' is a bimonthly peer-reviewed academic journal that publishes articles and book reviews on a broad range of issues in communication theory and research. It was estab ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crisis Communication
Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communication is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat. The communication scholar Timothy Coombs defines crisis as "the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes" and crisis communication as "the collection, processing, and dissemination of information required to address a crisis situation." Meaning can be socially constructed; because of this, the way that the stakeholders of an organization perceive an event (positively, neutrally, or negatively) is a major contributing factor to whether the event will become a crisis. Additionally, it is importan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apologetics
Apologetics (from Greek , "speaking in defense") is the religious discipline of defending religious doctrines through systematic argumentation and discourse. Early Christian writers (c. 120–220) who defended their beliefs against critics and recommended their faith to outsiders were called Christian apologists. In 21st-century usage, ''apologetics'' is often identified with debates over religion and theology. Etymology The term ''apologetics'' derives from the Ancient Greek word (). In the Classical Greek legal system, the prosecution delivered the (), the accusation or charge, and the defendant replied with an ', the defence. The was a formal speech or explanation to reply to and rebut the charges. A famous example is Socrates' Apologia defense, as chronicled in Plato's ''Apology''. In the Koine Greek of the New Testament, the Apostle Paul employs the term ''apologia'' in his trial speech to Festus and Agrippa when he says "I make my defense" in Acts 26:2. A cognate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kenneth Burke
Kenneth Duva Burke (May 5, 1897 – November 19, 1993) was an American literary theorist, as well as poet, essayist, and novelist, who wrote on 20th-century philosophy, aesthetics, criticism, and rhetorical theory. As a literary theorist, Burke was best known for his analyses based on the nature of knowledge. Further, he was one of the first individuals to stray from more traditional rhetoric and view literature as " symbolic action." Burke was unorthodox, concerning himself not only with literary texts, but also with the elements of the text that interacted with the audience: social, historical, political background, author biography, etc. For his career, Burke has been praised by ''The Johns Hopkins Guide to Literary Theory and Criticism'' as "one of the most unorthodox, challenging, theoretically sophisticated American-born literary critics of the twentieth century." His work continues to be discussed by rhetoricians and philosophers. Personal history Kenneth Duva Burke w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Goffman
Erving Goffman (11 June 1922 – 19 November 1982) was a Canadian-born sociologist, social psychologist, and writer, considered by some "the most influential American sociologist of the twentieth century". In 2007 '' The Times Higher Education Guide'' listed him as the sixth most-cited author of books in the humanities and social sciences, behind Michel Foucault, Pierre Bourdieu, and Anthony Giddens, and ahead of Jürgen Habermas. Goffman was the 73rd president of the American Sociological Association. His best-known contribution to social theory is his study of symbolic interaction. This took the form of dramaturgical analysis, beginning with his 1956 book '' The Presentation of Self in Everyday Life''. Goffman's other major works include '' Asylums'' (1961), ''Stigma'' (1963), ''Interaction Ritual'' (1967), ''Frame Analysis'' (1974), and ''Forms of Talk'' (1981). His major areas of study included the sociology of everyday life, social interaction, the social constr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Situational Crisis Communication Theory
Situational Crisis Communication Theory (SCCT,), is a theory in the field of crisis communication. It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis.Coombs, W. T. (2007a). Crisis management and communications. Retrieved March 20, 2012 from http://www.instituteforpr.org/topics/crisis-management-and-communications/ SCCT was proposed by W. Timothy Coombs in 2007. According to SCCT, evaluating the crisis type, crisis history and prior relationship reputation will help crisis managers predict the level of reputational threat of an organization and how that organization's publics will perceive the crisis and attribute crisis responsibility. Thus SCCT can be applied in an organization's crisis management. Three types of crises have been identified by Coombs: the victim cluster, the accidental cluster, and the intentional cluster. Coombs created his experimentally based SCCT to give c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi Stuff
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 and then around the world, featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes — that could be purchased with Pepsi Points through the ''Pepsi Stuff Catalog'' or online. Customers could acquire points from specially marked Pepsi packages and fountain cups. Additional points were sold both by Pepsi and by consumers, the latter mainly enabled by eBay. The first Pepsi Stuff promotion ended on October 31, 1996. It was relaunched 12 years later on February 1, 2008, ended on December 31, 2008, and was relaunched as Pepsi Pass in August 2015. Pepsi Stuff was relaunched on January 22, 2018 with retro editions of Pepsi, and ended on February 28, 2019. History Program inception The premium-based loyalty program of PepsiCo called Pepsi Stuff was launched in the United States on March 28, 1996. Points were distributed on four billio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cola Wars
The cola wars are the long-time rivalry between cola producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship products: Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars. History In 1886, John Stith Pemberton, a pharmacist from Atlanta, Georgia, developed the original recipe for Coca-Cola. By 1888, control of the recipe was acquired by Asa Griggs Candler, who in 1896, founded The Coca-Cola Company. Two years later, in 1898, Caleb Bradham renamed his "Brad’s Drink" to "Pepsi-Cola," and formed the Pepsi-Cola Company in 1902, prompting the beginning of the cola wars. The two companies continued to introduce new and contemporary advertising techniques, such as Coke's first celebrity endorsement and 1915 contour bottle, until market instability following Worl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crisis
A crisis ( : crises; : critical) is either any event or period that will (or might) lead to an unstable and dangerous situation affecting an individual, group, or all of society. Crises are negative changes in the human or environmental affairs, especially when they occur abruptly, with little or no warning. More loosely, a crisis is a testing time for an emergency. Etymology The English word ''crisis'' was borrowed from the Latin, which in turn was borrowed from the Greek ''krisis'' 'discrimination, decision, crisis'.''Oxford English Dictionary'', 1893''s.v.'' 'crisis'/ref> The noun is derived from the verb ''krinō'', which means 'distinguish, choose, decide'. In English, ''crisis'' was first used in a medical context, for the time in the development of a disease when a change indicates either recovery or death, that is, a turning-point. It was also used for a major change in the development of a disease. By the mid-seventeenth century, it took on the figurative meaning o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media Theories
Mass is an intrinsic property of a body. It was traditionally believed to be related to the quantity of matter in a physical body, until the discovery of the atom and particle physics. It was found that different atoms and different elementary particles, theoretically with the same amount of matter, have nonetheless different masses. Mass in modern physics has multiple definitions which are conceptually distinct, but physically equivalent. Mass can be experimentally defined as a measure of the body's inertia, meaning the resistance to acceleration (change of velocity) when a net force is applied. The object's mass also determines the strength of its gravitational attraction to other bodies. The SI base unit of mass is the kilogram (kg). In physics, mass is not the same as weight, even though mass is often determined by measuring the object's weight using a spring scale, rather than balance scale comparing it directly with known masses. An object on the Moon would weigh l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
