Hollywood On The Tiber
Hollywood on the Tiber is a phrase used to describe the period in the 1950s and 1960s when the Italian capital of Rome emerged as a major location for international filmmaking attracting many foreign productions to the Cinecittà studios. By contrast to the native Italian film industry, these movies were made in English for global release. Although the primary markets for such films were American and British audiences, they enjoyed widespread popularity in other countries, including Italy. The commercial success of '' Quo Vadis'' (1951) led to a stream of blockbusters produced in Italy by Hollywood studios, which reached its height with 20th Century Fox's ''Cleopatra'' in 1963. The phrase "Hollywood on Tiber", a reference to the river that runs through Rome, was coined in 1950 by ''Time'' magazine during the making of ''Quo Vadis''. Background Following World War II, Hollywood studios increasingly shifted production abroad both to take advantage of lower costs and to use fro ...
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Cinecittà - Entrance
Cinecittà Studios (; Italian for Cinema City Studios), is a large film studio in Rome, Italy. With an area of 400,000 square metres (99 acres), it is the largest film studio in Europe, and is considered the hub of Cinema of Italy, Italian cinema. The studios were constructed during the Fascist era as part of a plan to revive the Italian film industry. Filmmakers such as Federico Fellini, Roberto Rossellini, Luchino Visconti, Sergio Leone, Bernardo Bertolucci, Francis Ford Coppola, Martin Scorsese, and Mel Gibson have worked at Cinecittà. More than 3,000 movies have been filmed there, of which 90 received an Academy Award nomination and 47 of these won it. In the 1950s, the number of international productions being made there led to Rome being dubbed "Hollywood on the Tiber." History The studios were founded in 1937 by Benito Mussolini, his son Vittorio Mussolini, Vittorio, and his head of cinema Luigi Freddi under the slogan "''Il cinema è l'arma più forte''" ("Cinema is the ...
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