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Going Viral
Viral phenomena or viral sensation are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the term ''viral'' pertains to a video, image, or written content spreading to numerous online users within a short time period. This concept has become a common way to describe how thoughts, information, and trends move into and through a human population. The popularity of viral media has been fueled by the rapid rise of social network sites, wherein audiences—who are metaphorically described as experiencing "infection" and "contamination"—play as passive carriers rather than an active role to 'spread' content, making such content "go viral". The term ''viral media'' differs from '' spreadable media'' as the latter refers to the ''potential'' of content to become viral. Memes are one known example of informational viral patterns. History ...
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Pattern
A pattern is a regularity in the world, in human-made design, or in abstract ideas. As such, the elements of a pattern repeat in a predictable manner. A geometric pattern is a kind of pattern formed of geometric shapes and typically repeated like a wallpaper design. Any of the senses may directly observe patterns. Conversely, abstract patterns in science, mathematics, or language may be observable only by analysis. Direct observation in practice means seeing visual patterns, which are widespread in nature and in art. Visual patterns in nature are often chaotic, rarely exactly repeating, and often involve fractals. Natural patterns include spirals, meanders, waves, foams, tilings, cracks, and those created by symmetries of rotation and reflection. Patterns have an underlying mathematical structure; indeed, mathematics can be seen as the search for regularities, and the output of any function is a mathematical pattern. Similarly in the sciences, theories explain and predict r ...
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Simulacra And Simulation
''Simulacra and Simulation'' (french: Simulacres et Simulation) is a 1981 philosophical treatise by the philosopher and cultural theorist Jean Baudrillard, in which the author seeks to examine the relationships between reality, symbols, and society, in particular the significations and symbolism of culture and media involved in constructing an understanding of shared existence. Simulacra are copies that depict things that either had no original, or that no longer have an original. Simulation is the imitation of the operation of a real-world process or system over time. Summary Definition ''Simulacra and Simulation'' is most known for its discussion of symbols, signs, and how they relate to contemporaneity (simultaneous existences). Baudrillard claims that our current society has replaced all reality and meaning with symbols and signs, and that human experience is a simulation of reality. Moreover, these simulacra are not merely mediations of reality, nor even deceptive me ...
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Printing Press
A printing press is a mechanical device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink. It marked a dramatic improvement on earlier printing methods in which the cloth, paper or other medium was brushed or rubbed repeatedly to achieve the transfer of ink, and accelerated the process. Typically used for texts, the invention and global spread of the printing press was one of the most influential events in the second millennium. In Germany, around 1440, goldsmith Johannes Gutenberg invented the movable-type printing press, which started the Printing Revolution. Modelled on the design of existing screw presses, a single Renaissance movable-type printing press could produce up to 3,600 pages per workday, compared to forty by hand-printing and a few by hand-copying. Gutenberg's newly devised hand mould made possible the precise and rapid creation of metal movable type in large quantities. His tw ...
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Oral Poetry
Oral poetry is a form of poetry that is composed and transmitted without the aid of writing. The complex relationships between written and spoken literature in some societies can make this definition hard to maintain. Background Oral poetry is sometimes considered to include any poetry which is performed live. In many cultures, oral poetry overlaps with, or is identical with, song. Meanwhile, although the term oral etymologically means 'to do with the mouth', in some cultures oral poetry is also performed by other means, such as talking drums in some African cultures. Oral poetry exists most clearly within oral cultures, but it can survive, and indeed flourish, in highly literate cultures. Oral poetry differs from oral literature in general because oral literature encompasses linguistic registers which are not considered poetry. In most oral literature, poetry is defined by the fact that it conforms to metrical rules; examples of non-poetic oral literature in Western cultu ...
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Folk Song
Folk music is a music genre that includes traditional folk music and the contemporary genre that evolved from the former during the 20th-century folk revival. Some types of folk music may be called world music. Traditional folk music has been defined in several ways: as music transmitted orally, music with unknown composers, music that is played on traditional instruments, music about cultural or national identity, music that changes between generations (folk process), music associated with a people's folklore, or music performed by custom over a long period of time. It has been contrasted with commercial and classical styles. The term originated in the 19th century, but folk music extends beyond that. Starting in the mid-20th century, a new form of popular folk music evolved from traditional folk music. This process and period is called the (second) folk revival and reached a zenith in the 1960s. This form of music is sometimes called contemporary folk music or folk re ...
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Folklore
Folklore is shared by a particular group of people; it encompasses the traditions common to that culture, subculture or group. This includes oral traditions such as tales, legends, proverbs and jokes. They include material culture, ranging from traditional building styles common to the group. Folklore also includes customary lore, taking actions for folk beliefs, the forms and rituals of celebrations such as Christmas and weddings, folk dances and initiation rites. Each one of these, either singly or in combination, is considered a folklore artifact or traditional cultural expression. Just as essential as the form, folklore also encompasses the transmission of these artifacts from one region to another or from one generation to the next. Folklore is not something one can typically gain in a formal school curriculum or study in the fine arts. Instead, these traditions are passed along informally from one individual to another either through verbal instruction or demons ...
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Oral Culture
Oral tradition, or oral lore, is a form of human communication wherein knowledge, art, ideas and cultural material is received, preserved, and transmitted orally from one generation to another. Vansina, Jan: ''Oral Tradition as History'' (1985), reported statements from present generation which "specifies that the message must be oral statements spoken, sung or called out on musical instruments only"; "There must be transmission by word of mouth over at least a generation". He points out, "Our definition is a working definition for the use of historians. Sociologists, linguists or scholars of the verbal arts propose their own, which in, e.g., sociology, stresses common knowledge. In linguistics, features that distinguish the language from common dialogue (linguists), and in the verbal arts features of form and content that define art (folklorists)."Ki-Zerbo, Joseph: "Methodology and African Prehistory", 1990, ''UNESCO International Scientific Committee for the Drafting of a Gener ...
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Ninety-five Theses (Basel)
The ''Ninety-five Theses'' or ''Disputation on the Power and Efficacy of Indulgences''. The title comes from the 1517 Basel pamphlet printing. The first printings of the ''Theses'' use an incipit rather than a title which summarizes the content. The 1517 Nuremberg placard edition opens Luther usually called them "" (my propositions). is a list of propositions for an academic disputation written in 1517 by Martin Luther, professor of moral theology at the University of Wittenberg, Germany, at the time controlled by the Electorate of Saxony. Retrospectively considered to signal the start of the Protestant Reformation and the birth of Protestantism, the document advances Luther's positions against what he saw as the abuse of the practice of clergy selling plenary indulgences, which were certificates supposed to reduce the temporal punishment in purgatory for sins committed by the purchasers or their loved ones. In the ''Theses'', Luther claimed that the repentance required by Chr ...
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Global Village
Global village describes the phenomenon of the entire world becoming more interconnected as the result of the propagation of media technologies throughout the world. The term was coined by Canadian media theorist Marshall McLuhan in his books '' The Gutenberg Galaxy: The Making of Typographic Man'' (1962) and ''Understanding Media'' (1964). Literary scholar Sue-Im Lee describes how the term global village has come to designate “the dominant term for expressing a global coexistence altered by transnational commerce, migration, and culture” (as cited in Poll, 2012). Economic journalist Thomas Friedman's definition of the global village as a world “tied together into a single globalized marketplace and village” is another contemporary understanding of the term (as cited in Poll, 2012). Overview Marshall McLuhan, who was a Canadian thinker, coined the term 'global village' in the 1960s. It indicates the daily production and consumption of media, images, and content by glob ...
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Global Citizen (website)
Global Citizen, also known as Global Poverty Project, is an international education and advocacy organization working to catalyze the movement to end extreme poverty and promote social justice and equity through the lens of intersectionality. The organization was founded by Hugh Evans, Simon Moss and Wei Soo, and aims to increase the number and effectiveness of people taking action to support the cause. Vision Global Citizen's vision is a world without extreme poverty by 2030. To achieve this, the organization works with people to make a difference in the present, and focuses on improving the future by changing the systems and policies that keep people in poverty, by utilizing education, communications, advocacy, campaigning, and the media. The organization researches and selects causes to support, and then suggests actions for its members to take in support of those causes. This can include sending tweets to organizations like the United Nations in support of reducing pollution ...
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Digital Media
Digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. ''Digital'' defines as any data represented by a series of digits, and ''media'' refers to methods of broadcasting or communicating this information. Together, ''digital media'' refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet. Digital media platforms, such as YouTube, Vimeo, and Twitch, accounted for viewership rates of 27.9 billion hours in 2020. A contributing factor to its part in what is commonly referred to as ''the digital revolution'' can be attributed to the use of interconnectivity. Digital media Examples of digital media include software, digital images, ...
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Collective Consciousness
Collective consciousness, collective conscience, or collective conscious (french: conscience collective) is the set of shared beliefs, ideas, and moral attitudes which operate as a unifying force within society.''Collins Dictionary of Sociology'', p93. In general, it does not refer to the specifically moral conscience, but to a shared understanding of social norms. The modern concept of what can be considered collective consciousness includes solidarity attitudes, memes, extreme behaviors like group-think and herd behavior, and collectively shared experiences during collective rituals and dance parties. Rather than existing as separate individuals, people come together as dynamic groups to share resources and knowledge. It has also developed as a way of describing how an entire community comes together to share similar values. This has also been termed "hive mind", " group mind", "mass mind", and "social mind". Historical use of collective consciousness The concept of colle ...
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