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George (fashion Label)
George is a British mass market fashion label founded by George Davies (retailer), George Davies for Asda. It is the second best-selling label in the United Kingdom. History The George brand was founded in 1989 as a partnership between English fashion designer George Davies (retailer), George Davies & Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. In February 2022, Asda and George were bought by ''TDR Capital'' for £6.8 billion pounds. Plans to spin George off into an independent brand have been leaked, but those plans have been denied by the acquiring firm. Reception The brand is a huge success in the UK, but ultimately is considered a failure in Canada and the United States, as the British success could not be replicated across the Atlantic. The brand targeted women aged 30-50 years w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
George Davies (retailer)
George William Davies (born 29 October 1941) is an English fashion designer and retailer. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label ' George at Asda' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the '' Per Una'' fashion collection at Marks & Spencer. In 2009, Davies launched his 4th brand (called GIVe) which saw 26 stores opening in selected towns and cities in the UK along with an e-commerce retailing. Dubbed as a "serial brand creator", the "King of the High Street" and "the leading fashion visionary" he was awarded the Drapers Record Life Time Achievement award in 2003 and the "Designer of the Decade" by Prima in 2004. Early life George William Davies was born in Crosby, Lancashire, on 29 October 1941 to sausage maker George Snr, and seamstress Mary Davies. Davies cites his mother as his motivation to succeed in life in fashion: His grandparents lived on a farm in Thornton, Cr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |