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Gallup And Robinson
G&R ''(formerly Gallup & Robinson)'' is an independent marketing research firm specializing in advertising research. Founded in 1948, in Princeton, New Jersey by Dr. George Gallup and Dr. Claude Robinson, the company helps advertisers develop, evaluate and improve the effectiveness of their advertising in media. The company has applied many of the research techniques introduced by both George Gallup and Claude Robinson, including measures of recall, profiled idea communication, voluntary reactions to advertising, persuasion and Day-After-Recall (DAR) techniques. The company has tested more than 200,000 ads and commercials. In recent years, the company has used Facial electromyography Facial electromyography (fEMG) refers to an electromyography (EMG) technique that measures muscle activity by detecting and amplifying the tiny electrical impulses that are generated by muscle fibers when they contract. It primarily focuses on tw ... technique to measure emotional response to adv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Private Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on '' Forbes'' survey of closely held U.S. businesses sold a trillion dollars' worth of goods and services ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
George Gallup
George Horace Gallup (November 18, 1901 – July 26, 1984) was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion. Life and career Gallup was born in Jefferson, Iowa, the son of Nettie Quella (Davenport) and George Henry Gallup, a dairy farmer. As a teen, George Jr., known then as "Ted", would deliver milk and used his salary to start a newspaper at the high school, where he also played football. His higher education took place at the University of Iowa, where he was a football player, a member of the Iowa Beta chapter of the Sigma Alpha Epsilon fraternity, and editor of ''The Daily Iowan'', an independent newspaper which serves the university campus. He earned his B.A. in 1923, his M.A. in 1925 and his Ph.D. in 1928. He then moved to Des Moines, Iowa, where he served as head of the Department of Journalism at Drake University until 1931. That year, he moved to Eva ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Claude E
Claude may refer to: __NOTOC__ People and fictional characters * Claude (given name), a list of people and fictional characters * Claude (surname), a list of people * Claude Lorrain (c. 1600–1682), French landscape painter, draughtsman and etcher traditionally called just "Claude" in English * Madame Claude, French brothel keeper Fernande Grudet (1923–2015) Places * Claude, Texas, a city * Claude, West Virginia, an unincorporated community Other uses * Allied reporting name of the Mitsubishi A5M Japanese carrier-based fighter aircraft * Claude (alligator) Claude is an albino alligator ('' Alligator mississippiensis'') at the California Academy of Sciences. Claude lacks the pigment melanin, resulting in colorless skin, and he has poor eyesight associated with his albinism. Background Claude was h ..., an albino alligator at the California Academy of Sciences See also * Claude's syndrome, a form of brainstem stroke syndrome {{disambig, geo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Research
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign. History The highlighted events of the history of advertising research include: 1879 - N. W. Ayer conducts custom research in an attempt to win the advertising business of Nichols-Shepard Co., a manufacturer of agricultural machinery.Honomichl p.173 1895 - Harlow Gale of the University of Minnesota mails questionnaires to gather opinions about advertising from the public. 1900s - George B. Waldron conducts qualitative research for Mahin’s Advertising Agency. 1910s - 1911 can be considered the year marketing research becomes an industry. That year, J. George Frederick leaves his position as editor of ''Printer’s Ink'' to begin his research company, the Business Bourse with clients such as General Electric and the Texas Co. Also in 1911, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Research
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing the data collected, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing research'' is much older than that of ''market research''. Although both involve consumers, ''Marketing'' research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while ''mar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Research
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign. History The highlighted events of the history of advertising research include: 1879 - N. W. Ayer conducts custom research in an attempt to win the advertising business of Nichols-Shepard Co., a manufacturer of agricultural machinery.Honomichl p.173 1895 - Harlow Gale of the University of Minnesota mails questionnaires to gather opinions about advertising from the public. 1900s - George B. Waldron conducts qualitative research for Mahin’s Advertising Agency. 1910s - 1911 can be considered the year marketing research becomes an industry. That year, J. George Frederick leaves his position as editor of ''Printer’s Ink'' to begin his research company, the Business Bourse with clients such as General Electric and the Texas Co. Also in 1911, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Princeton, New Jersey
Princeton is a municipality with a borough form of government in Mercer County, in the U.S. state of New Jersey. It was established on January 1, 2013, through the consolidation of the Borough of Princeton and Princeton Township, both of which are now defunct. Centrally located within the Raritan Valley region, Princeton is a regional commercial hub for the Central New Jersey region and a commuter town in the New York metropolitan area.New York-Newark, NY-NJ-CT-PA Combined Statistical Area . Accessed December 5, 2020. As of the [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facial Electromyography
Facial electromyography (fEMG) refers to an electromyography (EMG) technique that measures muscle activity by detecting and amplifying the tiny electrical impulses that are generated by muscle fibers when they contract. It primarily focuses on two major muscle groups in the face, the corrugator supercilii group which is associated with frowning and the zygomaticus major muscle group which is associated with smiling. Uses Facial EMG has been studied to assess its utility as a tool for measuring emotional reaction. Studies have found that activity of the corrugator muscle, which lowers the eyebrow and is involved in producing frowns, varies inversely with the emotional valence of presented stimuli and reports of mood state. Activity of the zygomatic major muscle, which controls smiling, is said to be positively associated with positive emotional stimuli and positive mood state. Facial EMG has been used as a technique to distinguish and track positive and negative emotional reacti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Association Of Advertising Agencies
The American Association of Advertising Agencies (4A's) is a U.S. trade association for advertising agencies. founded in 1917. It serves over 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. Its goal is to "foster, strengthen and improve the advertising agency business; to advance the cause of advertising as a whole; and to aid member agencies in operating more efficiently and profitably" by aiding member agencies with ad industry expertise, marketing research, training and professional development, lobbying, and even insurance benefits for employees. History The American Association of Advertising Agencies was founded on June 4, 1917, in St. Louis by five regional advertising industry groups and 111 charter members. As its founding came right after the U.S. entry into World War I, one of the association's earliest actions was to urge its members to "sound a patriotic note in ads in support of the war effort". In Decem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Research Foundation
The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, and sharing knowledge in the fields of advertising and mass media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. The ARF conducts several research initiatives. It publishes the ''Journal of Advertising Research'', a peer-reviewed academic periodical. It also sponsors a variety of advertising-related marketing research endeavours and hosts periodic conferences on advertising and media-related topics. The ARF operates the ''Roy Morgan Information Center'' as a clearinghouse for advert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
