Frida Giannini
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Frida Giannini
Frida Giannini (born in Rome, 1972) is an Italian fashion designer. She was the creative director of the Italian fashion house Gucci from 2006 to 2014. Education Giannini studied fashion design at Rome's Fashion Academy. Career After brief stints at small, family-run accessories companies, she joined Fendi in 1997, to design ready-to-wear. After three seasons, she was promoted to designer of leather goods. In 2002, Giannini joined Gucci as design director of handbags. In 2004, she was appointed to head women's accessories when Tom Ford departed the company. At the time, Gucci stores focused its inventory on the "GG" monogram canvas bag. Giannini attempted to change Gucci's style from Tom Ford's designs by drawing from Gucci's heritage. Based on the 1960s Grace Kelly scarf, she developed the "Flora" collection of colorful bags. The collection was not well received by critics. In 2006, Women's Wear Daily commented: "Trends do not start here." However, Flora proved to be Giannini' ...
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Fendi
Fendi () is an Italian high-end luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of the “Fashion & Leather Goods” division of French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana. History Early years The house of Fendi was launched in 1925 by Adele and Edoardo Fendi (1904-1954) as a fur and leather shop in Via del Plebiscito, Rome. In 1932 Adele and Edoardo Fendi opened a boutique in via Piave; the shop became a popular destination for tourists in Rome. From 1946, the five sisters Paola, Anna, Franca, Carla, and Alda joined the company in its second generation as a family-owned enterprise, each owning 20 percent. Karl Lagerfeld joined Fendi in 1965 and became the creative director for the fur and women's ready-to-wear collections (launched in 1 ...
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