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Forehead Advertising
Forehead advertising is a type of nontraditional advertising that involves using a person's forehead as Media space, advertising space. History ''The Wall Street Journal'' ran a piece about John Carver and his London Creative Agency, Cunning, in February 2003. In the piece John was credited with inventing a new type of advertising. He called it ForeheADS. This preceded other companies that jumped on the bandwagon. The origin of forehead advertising cannot be attributed to Justin Kapust and Nathan Allen. These former Johnson & Wales University students launched a Providence-based Startup company, start-up, Headvertise, in late 2003. At its start, employees of Headvertise could earn up to $150 per week for wearing a temporary tattoo, temporary logo tattoo on their forehead. It was last reported that 64 students had featured ads on their foreheads for companies such as Roommates.com. According to a forum post by Kapust on YoungEntrepreneur.com, the company is now defunct. In 2004, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
